2. BANKING
• A bank is a financial institution that accepts deposits and channels those deposits
into lending activities.
3. WHAT IS BANK MARKETING
• Bank marketing is the aggregate of functions, directed at providing service to satisfy
customers financial (and other related) needs and wants, more effectively and
efficiently than the competitors keeping in view the organizational objectives of the
bank.
• Identifying the most profitable markets now and in future.
• Assessing the present and future needs of customers.
5. PRODUCT
• The products offered are the services which includes various types of bank accounts,
different types of loans, investment service, credit cards, online banking, mobile
banking and many more.
7. PLACE
• It refers to the establishment and functioning of a networks of branches and other
offices through which banking services are delivered.
• Objective is to get the right product, at right places at right time at the least costs.
9. PEOPLE
• It refers to the employees.
• Employees should be treated as internal customers, and sort of marketing mix
should be followed.
• Quality human resource can be a point of differentiation.
10. PROCESS
• Refers to the system used to assist the organization in delivering the service.
• It involves:
speeding delivery of services
reducing the paper works
standardization of procedures
simplicity etc.
11. PHYSICAL EVIDENCE /ENVIRONMENT
• It includes signage, reports, employee’s dress, other tangibles etc.
• Signage: Each and every bank has its logo by which a person can identify the
company. It creates visualization and corporate identity for the bank.
• Tangibles: banks give pens, writing pads to the customer.
12. PRODUCTIVITY AND QUALITY
• Banks can increase productivity through:
staff productivity
customer relationship
technology and automation
handle calls more intelligently
make more effective use of customer data and and segmentation
