HMT was formerly a market leader in the watch manufacturing industry in India, holding a 55.2% market share in 1990-1991. It is the only company in India that manufactures mechanical automatic watches domestically. The watch industry in India is expected to grow at a CAGR of 23.3% from 2014-2018 according to a study. HMT has the capability to produce high quality watches at economical prices due to its precision engineering expertise.
Risk analysis of shoppers stop presentationAkshat Kapoor
I have prepared this project on Shopper Stop Limited.
This project contains the risk analysis of Shopper Stop Ltd. for the Financial Year 2011-12.
Hope you like it and find it interesting.
I would be delighted hear your thoughts on the same.
Risk analysis of shoppers stop presentationAkshat Kapoor
I have prepared this project on Shopper Stop Limited.
This project contains the risk analysis of Shopper Stop Ltd. for the Financial Year 2011-12.
Hope you like it and find it interesting.
I would be delighted hear your thoughts on the same.
introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Un risarcimento di una mensalità gratuita per gli abbonati e 13 treni Stadler nuovi in arrivo a partire dal prossimo autunno 2015. Un primo importante passo per anticipare le prospettive della Gara del Ferro che porterà al completo rinnovo del materiale rotabile. #mobilitàER — presso Regione Emilia-Romagna.
introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Un risarcimento di una mensalità gratuita per gli abbonati e 13 treni Stadler nuovi in arrivo a partire dal prossimo autunno 2015. Un primo importante passo per anticipare le prospettive della Gara del Ferro che porterà al completo rinnovo del materiale rotabile. #mobilitàER — presso Regione Emilia-Romagna.
through this project i have defined the h.m.t industry profile and the working condition, which may help any student of production to understand the subjective knowledge in an very easy manner ,
An accelerating, customer-centric, omnichannel world has forced leading Apparel and Footwear players to deliver trend-right collections faster than ever while maintaining a cost-effective and globally-scalable organization. Take a look at how some of the best-in-class Fashion brands are investing in key Fast Fashion tenants to change how they manage product innovation, design, merchandising, sourcing, commercialization and more to win at the speed of Fashion.
The smiling assassin ics case study_welingkar institute of managementSwagat mishra
Strategy to help a Cancer funding organisation to select the right patient,the right hospital and the process of operation. Expansionary policy and cancer awareness
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Phoenix_Welingkar Institute Of Management,Mumbai_Smiling Assassins
1.
2. Competency
Cost
Scope
Legacy
Legacy
§ HMT
was
an
erstwhile
market
leader
in
the
watch
manufacturing
industry.
§ It
had
the
market
share
of
around
55.2%
in
watch
industry(1990-‐1991).
Competency
§ Only
company
in
India
t h a t
m a n u f a c t u r e s
mechanical
automaHc
watches.
§ Foreign
made
mechanical
watches
are
imported
to
India
at
high
costs.
Scope
§ According
to
a
study
by
Ken
Research
ConsulHng,
the
Watch
industry
in
India
is
expected
to
rise
at
CAGR
rate
of
23.3
%
in
the
period
FY’2014-‐FY’2018.
Cost
• The
high
precision
engineering
involved
in
Mechanical
watches
drives
manufacturing
costs.
HMT
has
the
capability
to
produce
high
quality
watches
at
economical
prices.
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
3.
HMT
Watch
Business
group
was
re-‐structured
as
HMT
Watches
Limited
(a
Wholly
Owned
Subsidiary
of
HMT
Limited)..
Two
watch
factories
were
set
up
in
B a n g a l o r e
a n d
S r i n a g a r
w h i c h
s t a r t e d
m a k i n g
components.
HMT
Watches
started
making
Floral
Clocks,
Solar
Clocks,
InternaGonal
Clocks,
Master-‐Slave
clocks
and
Tower
Clocks.
The
manufacture
of
wrist
watches
started
in
the
year
1962,
under
Technical
collaboraGon
with
CITIZEN
Watch
Company
of
Japan.
1962
1972-‐75
1985
2000
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
4. Design
Studio
§ To
introduce
contemporary
and
trendy
design
as
most
HMT
watches
sHll
has
a
1950’s
look
and
feel.
§ An
engraving
of
“Made
in
India”
on
watches
to
introduce
a
sense
of
Indian
culture
and
pride
in
the
watches.
Product
Line(Brand
PosiGoning)
§ Introduce
new
lines
to
a_ract
different
niche
segments
of
customers.
§ New
segments
like
ü Professional-‐
Divers,
Aviators,Racers
ü Nostalgia-‐Sangam,
Utsav
Sona
ü Jwellery
ü Designer
ü Special
EdiHon-‐
Indianess
Revamp
DistribuGon
Network
§ Introduce
“HMT
Age”
a
retail
and
servicing
arm
of
HMT
to
sell
its
watches
in
malls,markets.
§
Tie
up
with
retail
shops
to
display
HMT
watches
in
china
cabinets.
§ Increase
the
conservaHve
margin
of
2%
currently
offered
to
retailers
Explore
UnconvenGonal
Avenues
§ Set
up
duty
free
shops
in
airports
with
special
ediHon
watches
e.g
watches
engraved
with
the
Taj
Mahal
to
a_ract
tourists.
§ Offer
free
watches
and
other
goodies
to
consumers
who
convince
their
retailers
to
stock
HMT
watches.
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
5. Avoid
Piracy
§ Every
HMT
watch
will
have
an
unique
serial
number
engraved
on
it
and
will
come
with
an
cerficate
of
authencity
to
prevent
customers
gehng
cheated
with
knock
offs.
HMT
Club
§ A
membership
club
which
every
consumer
is
by
default
placed
on
purchase.
§ Perks
include
free
maintainence
,
cleaning
,polishing
,discounts
on
birthdays
and
other
important
days.
§ Premium
customers
will
be
given
faciliHes
like
pick
up
and
delivery,
credit
extension.
Consumer
Engagement
§ Conduct
compeHHons
and
invite
winners
to
show
them
the
process
of
manufacturing
watches.
§ Consumers
will
be
intrigued
by
the
careful
assembling
of
gears
and
other
components
like
main
spring,hair
spring
and
shock
absorber.
Go
Digital
§ Plan
an
extensive
digital
campaign
and
He
up
with
ecommerce
websites
to
stock
HMT
watches.
§ AcHvely
indulge
in
cosnumer
forums
like
watchuseek
to
efficiently
deal
with
consumer
needs.
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
6. HMT
INSTITUTE
OF
HOROLOGY
• 1st
insHtute
of
Horology
in
India.
• Online
and
correspondence
courses
for
watch
enthusiasts’.
• Free
training
for
underprivileged
students.
• Will
increase
the
brand
value
of
HMT
and
increase
interest
in
watches
in
India.
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
7. Indian
Army
§ The
Indian
armed
forces
are
synonymus
to
discipline
and
punctuality.
§
HMT
can
promote
its
brand
by
being
a
promoHon
gij
or
a
graduaHon
gijs
for
army
officers.
Indigo(HMT
Indigo
Standard
Time)
§ 96%
of
Indigo
flights
are
on
Hme.
§ HMT
can
He-‐in
with
Indigo
to
brand
its
annouced
Hme
as
HMT
indigo
Standard
Hme.
§ It
can
offer
premium
range
of
watches
in
Indigo’s
Hello
6E
inflight
magazine.
§ It
can
target
premium
high
earning
customers.
Watches
in
StaGons
§ HMT
can
adverHse
the
watches
in
railway
plamorms
across
India.
§ By
doing
so,it
can
promote
its
products
to
the
farthest
corners
of
India
and
also
reach
out
to
millions
of
consumers
across
India.
Novelty
Watch
AXracGon
§ HMT
maintains
the
clock
towers,
floral
clocks
,solar
clocks
across
India.
§ It
can
promote
its
products
by
adverHsing
in
popular
tourist
a_racHon
like
the
Bangalore
garden
clock.
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
8. Time
keepers
of
Test
Cricket
§ Sessions
in
test
cricket
are
Hmed
according
to
the
tower
clock
in
the
stadium.
§ HMT
can
sponsor
such
clocks
across
different
stadiums
in
India
and
reach
out
to
fans
across
India.
Event
PromoGons
§ Brand
can
promote
specific
Product
lines
by
parHcipaHng
in
related
events.
Eg:
Car
Racing
Rallies,
Swimming/Diving
compeHHons,
etc.
§ HMT
can
sponsor
F1
racing
,
NASCAR
and
internaHonal
events
to
promote
its
racing
line.
Celebrate
Indianness
§ Offer
lucraHve
discounts
on
naHonal
holidays
like
Republic
Day.
§ Special
ediHon
watches
which
depicts
Indian
culture
and
tradiHon.
§ Promote
HMT
watches
by
sehng
up
kiosks
in
tourist
places
like
TajMahal.
Design
your
Time
§ Offer
customized
line
of
watches
in
premium
category.
§ Watches
in
this
segment
can
be
assembled
with
the
premium
components.
§ CustomizaHon
may
include
engraving
of
names
,
iniHals
in
dimonds,
rubies
etc.
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
9. ObjecGve
§ The
objecHve
of
this
report
is
to
derive
a
perceptual
mapping
of
HMT
with
other
compeHng
brands
of
its
segment.
§ The
method
of
mapping
to
be
used
is
non-‐a_ribute
based
mapping.
§ The
perceptual
map
created
will
help
us
determine
the
distance
between
HMT
and
other
bands
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
Perceptual
map
of
Watch
brands
10. Methodology
§
The
product
segment,
which
was
analyzed,
was
watch
industry.
§ The
brands
menHoned
were
divided
into
7c2
=
21
pairs.
§ The
data
were
collected
from
60
respondents.
§ Respondents
were
asked
to
rate
the
21
pairs
with
the
raHngs
between
the
range
of
(1-‐10)
1=
Most
Similar
2=Most
Dissimilar
Brands
§ HMT
§ Titan
§ CiHzen
§ Seiko
§ Skagen
§ Fast
Track
§ Sonata
Key
Insights
§ Customers
perceive
HMT
as
a
compeHHon
to
market
leader
Titan
with
similar
a_ributes.
§ The
distance
between
HMT
and
Titan
is
low
indicaHng
customers
feel
that
both
brands
have
similar
a_ributes
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
11. Sample
Overview
§ No
Of
Respondentsè
50
§
Males
è
62%
§ Females
è
38%
Age
group
§ 16-‐20
years
à
28%
§ 21-‐25
years
à
6
%
§ 26-‐30
years
à
40
%
§ 31-‐
35
years
à
14
%
§ >35
years
à
12
%
Income
Range
§ <
5
lakhs
!
22%
§ 5
–
10
lakhs
!
62%
§ >
10
lakhs
à
16%
84%
16%
HMT
Brand
Knowledge
Yes
No
54%
8%
38%
0%
10%
20%
30%
40%
50%
60%
Titan
Timex
Others
Brand
preference
Brand
preference
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
12. 8%
60%
20%
2%
Essence
Of
Watch
Collecter's
Item
Style
Statement
Tells
Time
Obselete
Behavior
/AspiraGons
§ Wearing
watches
is
a
fashion
statement
rather
than
a
uHlity.
§ Consumers
are
more
concerned
about
the
brand
of
the
product,
the
technology
used
and
design
of
the
watches.
§ Though
watches
now
a
days
can
be
delivered
at
consumer’s
door
step
availability
is
not
a
major
concern.
§ Titan
is
the
most
preferred
brand
but
the
others
consisHng
a
major
internaHonal
players
have
a
strong
demand
34%
26%
10%
24%
6%
0%
10%
20%
30%
40%
Brand
Look
Cost
Technology
availability
CriGcal
AXribute
CriHcal
A_ribute
Why
HMT
History
Ideas
Sustainability
PromoHon
PosiHon
Mapping
Research
Behavior
13. Channels(TradiHonal)-‐
• TV
• Bill
boards
• Posters
• Radio
• Newspapers
• Magazines
(Digital)
• Facebook
• Twi_er
• Email
• Search
Engine
OpHmizHon
• Mobile(Apple,
Android)
Tag
line
“Timekeepers
to
the
naGon”
• Tagline
showcases
the
rich
history
and
tradiHon
of
HMT
watches.
• HMT
can
build
on
this
trust
and
legacy
by
providing
its
customers
quality
products.