This document provides information about Odell Watches, including their story, journey, watches, partners, and contact details. It describes how Odell was founded due to concerns about markups in the retail supply chain. It outlines the obstacles they faced in watch design including costs, lack of knowledge, and language barriers. It then describes their urban and rugged watch lines and details their partnership with Future Fair, a design exhibition. The document serves to introduce Odell Watches and their mission to provide affordable yet stylish timepieces.
4. Our Story
Disturbed by the practice of
timepieces jacked up in the few
folds of the retail supply chain,
we were motivated to design
our own line of watches.
ODELL believes that style
should not interfere with the
thickness of our wallets.
7. Our Journey
Our journey of creating our own timepiece is faced with these obstacles
Cost
No Product Design
Knowledge
Language Barrier
8. Our Journey
Cost • High Minimum Order Quantity(MOQ)
set by factories
• Little capital
Our Solutions
We believe that liaising with a range of
factories on the key to the best prices and
craftsmanship in timepieces will help
evaluate our understanding on better
products, at the same time narrow down
the best potential partners in our business.
Learning point: Find a good balance of price & quality
Cost
9. Our Journey
Cost
• Little prior knowledge of watch
making
• Little experience in product design
Our solutions
We spent a vast amount of time researching
and designing by trial & error alongside
multiple consultations with partnering
factories regarding possible design
feedbacks for reliable advice and feasibility.
Learning point: Talking to a professional > Researching on your own
No Product Design Knowledge
10. Our Journey
Cost
• Some watch making term have
different meaning in China
• Communicating our ideas through
English
Our solutions
Breaking through language barriers with
our partners in China. Improving personal
relationships with possible price-lowering
benefits.
We wrote down notes and come up with our
own ‘Chinese Dictionary’ for watch making,
compromise of terms in both English and
Chinese.
Learning point: Technical drawings got our ideas across easier
Language Barrier
11. Our Journey
Our journey
started over a
nice Bak Ku
Teh Dinner.
11 Feb 2016
Mar 2016
Came up
with our
prototype
design
Apr 2016
Manufacturing
our first
prototype.
May 2016
First prototype
design
June 2016
Second
prototype
design
Sep 2016
Accepting
pre-order till
Oct
15. This is the first timepiece
designed by ODELL. Our
appreciation of space & roman
numerals inspired us to design
this minimalist timepiece.
This watch will be the best
companion on your wrist for your
urban lifestyle
Specification:
• Domed Mineral Glass
• 316l Stainless Steel
• Luminous Hands
• 3ATM(30M) Water Resistance
• Genuine Calf Leather Strap
For your urban lifestyle
18. M4 SHERMAN is inspired by M4
Sherman Tank used during WW2
by U.S & watch dial of vintage
military watch.
Hands are coated with C3 Super
Luminova to enhance readability
in the dark.
Specification:
• Mineral Glass
• 316l Stainless Steel PVD in Black/
Gun Metal
• Luminous Hands & Dial with
Super Luminova
• 5ATM(50M) Water Resistance
• Genuine Crazy Horse Leather
Strap
For your rugged lifestyle
21. Future Fair
A design fair that connects and
inspires the future of design.
Our Partner
We are extremely humbled
with the opportunities opened
for us to work side by side with
Future Fair, including:
• Good networking
opportunities with local
crafters and designers
• A good platform to showcase
our creation.
• Discover the latest industry
tools & technology.
22. Our Partner
Visit ODELL Watch Booth on the 8th-11th December 2016,
at the Visual Arts Centre
Future Fair
A design fair that connects and inspires the future of design.
