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This project report provides an overview of ITC's Aashirvaad atta business in India. It includes an executive summary and sections on ITC's history and strategies, a market analysis of the food division including a SWOT analysis and understanding of the 4Ps, financial analysis of ITC and its competitors, and price, place, product and promotion strategies of ITC in Orissa. The document analyzes ITC's atta market business and provides context on the company's strategies and performance.

























































This slide presents the outline of the project report on ITC – Aashirvaad Atta, including key topics and page numbers for easy navigation.