The document discusses international marketing strategies. It defines international marketing as planning and executing ideas, goods, and services across borders to create value for organizations and individuals. Key benefits of international marketing are expanding opportunities, increasing market share and standards of living. Common entry strategies include exporting, licensing, franchising, strategic alliances, and joint ventures, which allow firms to enter foreign markets with varying levels of control and commitment.

2. INTRODUCTION
According to the American Marketing
Association (AMA) "international
marketing is the multinational process of
planning and executing the conception,
pricing, promotion and distribution of
ideas, goods, and services to create
exchanges that satisfy individual and
organizational objectives."

4. IMPORTANCE OF
INTERNATIONAL MARKETING
Expansion of Opportunities
Increased market share
Career Opportunities
Reaching new customers
Investment Opportunities
Increased standard of living

5. INTERNATIONAL
MARKETING STRATEGY
A market entry strategy is the planned method of
delivering goods or services to a new target market and
distributing them there. When importing or exporting
services, it refers to establishing and managing contracts
in a foreign country.

6. ENTRY STRATEGIES

7. EXPORTING
The term export means sending of goods or services produced in
one country to another country. The seller of such goods and
services is referred to as an exporter; the foreign buyer is
referred to as an importer. Export of goods often requires
involvement of customs authorities.

8. LICENSING
An international licensing agreement allows foreign
firms, either exclusively or non-exclusively to
manufacture a proprietor's product for a fixed term in a
specific market. ...Licensing is a relatively flexible work
agreement that can be customized to fit the needs and
interests of both, licensor and licensee.

9. International franchising is a strategic
way to reduce dependence on domestic
demand and grow new, future revenue
and profit centers worldwide. Extending
a brand globally
through franchising involves a low
risk, requires minimal investment and
offers a huge upside potential for
scaling capabilities.
FRANCHISING

10. STRATEGIC ALLIANCE
A strategic alliance (also
see strategic partnership) is an agreement
between two or more parties to pursue a set of
agreed upon objectives needed while
remaining independent organizations.
A strategic alliance will usually fall short of
a legal partnership entity, agency, or corporate
affiliate relationship.

11. JOINT VENTURE
An international joint venture (IJV) occurs when two
businesses based in two or more countries form a
partnership. A company that wants to
explore international trade without taking on the full
responsibilities of cross-border business transactions has
the option of forming a joint venture with a foreign
partner.

12. INTERNATIONAL MARKET
DECISIONS

14. THANK YOU