This presentation will help you to effectively search for resources in Primo and how to manage ones data.

1. Introduction to UCT Libraries
Andiswa Mfengu
7 February 2018

2. Learning outcomes
• Be able to search for books, journals, articles in Primo
• Smart searching
• Keeping up to date with research
• Research Data Management
• Other – Referencing & Reference Tools, Databases, Interlibrary loans and Off-
campus login

3. Smart searching
 Phrase searching
“Brand engagement” “Social media”
 Boolean operators
AND / OR / NOT
• Wildcard (* or ?)
Wom?n or Cultur*

4. Smart searching …
 Grouping terms
“consumer behaviour”
AND “brand preference”
AND (youth OR teenagers OR young people)

5. To search for
Books, DVDs,
articles etc.

7. Primo

9. Boolean Operators

10. Books and other physical resources

11. Phrase search

12. Wildcard

13. Advanced search

14. Tweak your results

15. Filter by Publication date

16. Filter - Resource types and availability
E-books –
available online
Print Books – in
the library

17. Journal articles

18. How to access Journal Articles NB: Check full
text availability
statement to see
if the article you
are looking for is
within that range

19. Filter by Subject

20. Print Books – check availability status
Book
might be
On order
or Out on
loan

21. Print Books – with more than one
version

22. Print Books – virtual browse

23. Favourites

24. My library card – renew books

25. Keeping up-to-date with research
• Creating alerts
• RSS feeds (Really Simple Syndication)
• Citation alert
• Author Alert

26. Keeping up-to-date with research …

27. Keeping up-to-date with research …

28. Creating alerts and RSS feeds

29. Creating alerts and RSS feeds

30. EBSCOhost

31. RSS reader - Feedly

32. Research Data Management (RDM)
• RDM - organising, managing, curating and sharing
research data
• Facilitate its preservation and access for present and
future use.

33. Data Management Plan

34. DMPOnline

35. Interlibrary loans
To request an
article, chapter or
book not
available at UCT

36. Databases, platforms, etc.

37. Each database
gives a summary
of what the
database covers
and can filter by
faculty

38. Database
platforms allow
you to search
multiple databases
To get access to full-text
to e-Resources

39. Relevant Databases OR Platforms
• EBSCOhost - Academic Search Premier, Business Source
Premier;
• JSTOR; Lexis Nexis Academic; Emerging Markets Information
Service; Marketline Advantage; MSI (Marketing Science
Institute) Online Library;
• Emerald; Emerald Emerging Markets Case Studies; AMPS;
SAMM (South African Marketer's Map)

40. Findit – link resolver

41. Referencing
• Reference guides
• Reference managers – Refworks & EndNote
• Need to register online to start using these
• Install EndNote software (from ICTS website)

43. RefWorks
Sign up for a
RefWorks account
and learn how to use
RefWorks

44. EndNote
Install and sign
up for an
EndNote account

45. Subjects Guides

48. Summary
• PRIMO is your one-stop shop for scholarly content
• Smart searching – AND/OR/NOT & Phrase searching
& Truncation
• Marketing library guide

49. Need further assistance –
check out Marketing Library Guide or
Andiswa.Mfengu@uct.ac.za