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Marketing library orientation 2018

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Introduction to UCT Libraries
Andiswa Mfengu
7 February 2018

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Learning outcomes
• Be able to search for books, journals, articles in Primo
• Smart searching
• Keeping up to date with r...

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Smart searching – why & how
 Saves you time
 Get relevant resource
 Go beyond retrieving everything and anything
 Phra...

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Marketing library orientation 2018

  1. 1. Introduction to UCT Libraries Andiswa Mfengu 7 February 2018
  2. 2. Learning outcomes • Be able to search for books, journals, articles in Primo • Smart searching • Keeping up to date with research • Off-campus login • Other – Referencing & Reference Tools, Databases, Interlibrary loans
  3. 3. Smart searching – why & how  Saves you time  Get relevant resource  Go beyond retrieving everything and anything  Phrase searching  Boolean operators, Wildcard
  4. 4. Smart searching  Phrase searching “Brand engagement” “Social media”  Boolean operators AND / OR / NOT • Wildcard (* or ?) Wom?n or Cultur*
  5. 5. Smart searching …  Grouping terms “consumer behaviour” AND “brand preference” AND (youth OR teenagers OR young people)
  6. 6. Primo – discovery tool To search for Books, DVDs, articles etc.
  7. 7. Enter your search then enter
  8. 8. Primo Primo will be launched with your result and will “search everything”
  9. 9. Search profiles allows you to select what you want to search i.e. search everything or articles and other e-resources
  10. 10. Boolean Operators Smart searching: Boolean operators – AND, OR & NOT
  11. 11. Books and other physical resources
  12. 12. Phrase search
  13. 13. Wildcard Use wildcard symbol to broaden the set of matching requests i.e. cultur* = cultural, culture, culturally
  14. 14. Advanced search
  15. 15. Tweak your results Tweak results to get most relevant resources – by publication date, resource type, subject etc.
  16. 16. Filter by Publication date Filter by Publication date to get most current resources
  17. 17. Filter - Resource types and availability E-books – available online Print Books – in the library
  18. 18. Journal articles To access full text article or eBook – select publisher link i.e. Elsevier ScienceDirect.
  19. 19. How to access Journal Articles NB: Check full text availability statement to see which link the article you are looking for is falls under
  20. 20. Filter by Subject Helps focus the search to a discipline
  21. 21. Print Books – check availability status Book might be On order or Out on loan Some books may have multiple versions and others might not be available when status says check availability
  22. 22. Print Books – with more than one version
  23. 23. Print Books – virtual browse Helps you see what other books are available on the shelf related to the book you are looking at. NB: no virtual browse option for eBooks
  24. 24. Favourites View your saved records Saved searches Search history – have to save this per session to keep the history
  25. 25. My library card – renew books Manage your loans, requests and contact details
  26. 26. Off-campus login • Helps you to get access to resources when off-campus • Sign-in to Primo to access articles, eBooks etc. • Use Off-campus login to search individual databases like EBSCOhost or Science Direct. • We discourage logging to Primo and Off-campus login at the same time.
  27. 27. Off-campus login
  28. 28. Primo login & FAQs
  29. 29. Keeping up-to-date with research • Creating alerts • Citation alert • Author Alert • RSS feeds (Really Simple Syndication)
  30. 30. Creating alerts in databases
  31. 31. EBSCOhost
  32. 32. EBSCOhost
  33. 33. Web of Science – Citation Alert
  34. 34. Web of Science – Citation Alert
  35. 35. Click Citation Alert
  36. 36. You will have to have an account with WoS in order to create the citation alert Can also set up an RSS feed for this
  37. 37. Scopus – Author Citation Alert From the Scopus homepage, select Authors, note that you have to be logged into your account to receive author citation alerts
  38. 38. Complete Author last name, First name and Affiliation and search
  39. 39. Select the how often you would like to be alerted, and when
  40. 40. Once set up, alerts can be edited or deleted by going to your alerts page
  41. 41. Set an RSS feed, edit or delete your alert
  42. 42. Alerts on Primo
  43. 43. Alerts on Primo
  44. 44. RSS reader - Feedly
  45. 45. Can’t find full text article or book? • Interlibrary loans – helps source materials that UCT does not have from other universities • However at times we might have an article in a different databases so must use link resolver - Findit
  46. 46. Interlibrary loans To request an article, chapter or book not available at UCT
  47. 47. Findit – link resolver
  48. 48. Databases, platforms, etc.
  49. 49. Each database gives a summary of what the database covers and can filter by faculty
  50. 50. Database platforms allow you to search multiple databases To get access to full-text to e-Resources
  51. 51. Relevant Databases OR Platforms • EBSCOhost - Academic Search Premier, Business Source Premier; • JSTOR; Lexis Nexis Academic; Emerging Markets Information Service; Marketline Advantage; MSI (Marketing Science Institute) Online Library; • Emerald; Emerald Emerging Markets Case Studies; AMPS; SAMM (South African Marketer's Map)
  52. 52. Referencing • Reference guides • Reference managers – Refworks & EndNote • Need to register online to start using these • Install EndNote software (from ICTS website)
  53. 53. RefWorks Sign up for a RefWorks account and learn how to use RefWorks
  54. 54. EndNote Install and sign up for an EndNote account
  55. 55. Subjects Guides
  56. 56. Research Data Management (RDM) • RDM - organising, managing, curating and sharing research data • Facilitate its preservation and access for present and future use.
  57. 57. Data Management Plan
  58. 58. DMPOnline
  59. 59. Summary • PRIMO is your one-stop shop for scholarly content • Smart searching – AND/OR/NOT & Phrase searching & Truncation • Marketing library guide
  60. 60. Need further assistance – check out Marketing Library Guide or Andiswa.Mfengu@uct.ac.za

Editor's Notes

  • Brand engagement social media – Primo treats the entire query as a phrase and returns results in which all of the words may be closer together.
    Brand engagement AND social media – Primo treats Brand engagement  and social media as separate phrases and returns results in which both phrases may not be as close together.
  • Brand engagement social media – Primo treats the entire query as a phrase and returns results in which all of the words may be closer together.
    Brand engagement AND social media – Primo treats Brand engagement  and social media as separate phrases and returns results in which both phrases may not be as close together.
  • ( ) – Parentheses allow you to group search terms and alter the order of precedence
  • Primo – to find books, DVDs, journals, journal articles, theses and many more
  • Primo
  • Primo – Libraries Search Tool for all scholarly content
  • Search profiles: search everything or articles and other e-resources, UCT library catalogue etc.
  • Specific search
  • UCT Library Catalogue – physical resources only
  • Specific search
  • Filtering by publication date helps you to not only focus on relevant resources to your topic but also current resources
  • Resource type: Book, Other (UCT Theses and digital collections), Article, Magazine article, conference proceedings etc.

    Availability status – Library or online
  • Please note – full text availability statement to see if the article you are looking for is within that range
  • Check availability – need to click to see if the book is on order or on loan (sign-in to request when on loan)
  • Databases A-Z

    Off campus login -
  • Databases A-Z

    Off campus login -
  • Add your RSS feeds to Feedly to access everything in one place.
  • Findit tries to find where the article might be available within the databases that UCT subscribes to
  • Databases A-Z

    Off campus login -
  • http://www.lib.uct.ac.za/lib/electronic-databases
  • http://www.lib.uct.ac.za/lib/databases-platform
  • http://libguides.lib.uct.ac.za/c.php?g=182249&p=1201091
  • http://libguides.lib.uct.ac.za/c.php?g=182249&p=1201091
  • http://www.lib.uct.ac.za/lib/referencing-help
  • http://www.lib.uct.ac.za/lib/referencing-help
  • http://www.lib.uct.ac.za/lib/referencing-help
  • http://www.lib.uct.ac.za/lib/subject-guides
  • http://libguides.lib.uct.ac.za/marketing
  • http://www.digitalservices.lib.uct.ac.za/dls/rdm
  • https://dmp.lib.uct.ac.za/
  • https://dmp.lib.uct.ac.za/

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