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JHU Marketing Information Systems Instructor: Bruce Gregoire Desktop Marketing Solutions Falls Church VA [email_address]
Course Overview ,[object Object]
Course Overview ,[object Object]
Session I: Direct Marketing ,[object Object],[object Object],[object Object],[object Object]
Intro to  Direct Marketing ,[object Object],[object Object]
Database Marketing  Yesterday
Database Marketing  Yesterday ,[object Object],[object Object],[object Object],[object Object],[object Object]
Database Marketing  Today
Database Marketing  Today ,[object Object],[object Object]
Database Marketing  Tomorrow
Database Marketing  Tomorrow ,[object Object],[object Object],[object Object],[object Object]
Intro to  Direct Marketing ,[object Object],[object Object]
Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-targeting ,[object Object],[object Object]
Customer Relationships, retention rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Session I: Takeaways ,[object Object],[object Object],[object Object],[object Object]
Session II:  Strategic DB Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Counter Examples ,[object Object],[object Object],[object Object],[object Object]
Lifetime Value Analysis
Lifetime Value Analysis ,[object Object],[object Object],[object Object]
Lifetime Value Analysis ,[object Object],[object Object],[object Object]
Lifetime Value Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lifetime Value Analysis ,[object Object],[object Object],[object Object],[object Object]
Lifetime Value Analysis ,[object Object],[object Object]
Customer Segmenting/Profiling ,[object Object],[object Object],[object Object],[object Object]
RFM Analysis:  Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lab: RFM Analysis ,[object Object]
Session II Takeaways ,[object Object],[object Object],[object Object]
Session III:  Strategic DB Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session III ,[object Object],[object Object],[object Object],[object Object]
Session III. Counter Examples ,[object Object]
RFM Approaches ,[object Object],[object Object],[object Object],[object Object]
RFM Approaches ,[object Object],[object Object],[object Object],[object Object]
RFM Approaches ,[object Object],[object Object]
RFM Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object]
RFM Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RFM Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object]
Data Driven  Marketing Communications ,[object Object],[object Object],[object Object]
Relational  Database Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relational Database  Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lab: RFM Project #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lab: RFM Project #1 ,[object Object],[object Object],[object Object],[object Object]
Session III: Takeaways ,[object Object],[object Object],[object Object],[object Object]
Session IV Strategic Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Session IV Strategic Database Marketing ,[object Object]
Eight keys to an Authentic  DB Marketing System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eight keys to an Authentic  DB Marketing System ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eight keys to an Authentic  DB Marketing System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Database  Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Database  Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Database  Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Database  Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Database  Resources ,[object Object],[object Object],[object Object]
Marketing Database  Resources ,[object Object],[object Object],[object Object]
Lab – RFM Analysis ,[object Object]
Session IV Takeaways ,[object Object],[object Object]
Session V Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session V Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing:  Trends 2001-2005 ,[object Object],[object Object],[object Object],[object Object]
Internet Marketing:  Trends 2006+ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing:  Trends 2006+ ,[object Object],[object Object],[object Object]
The Long Tail  (80-20 rule) source: Wikipedia
Internet Marketing:  Trends 2006+ ,[object Object],[object Object],[object Object]
Internet Marketing:  Trends 2006+ ,[object Object],[object Object],[object Object]
Internet Marketing:  Surveys show... ,[object Object],[object Object],[object Object],[object Object]
Internet Marketing: Multi-Channel complexity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing:  Communications ,[object Object],[object Object],[object Object],[object Object]
Internet Marketing:  Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing:  Search Engines ,[object Object],[object Object],[object Object]
Internet Marketing: Group Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing: Exec level Resources ,[object Object],[object Object]
Session V Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session VI Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing e-communications ,[object Object],[object Object],[object Object]
Search Engine  Marketing (SEM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing:  Search Engines ,[object Object],[object Object],[object Object]
Internet Marketing Special Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing Special Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine  Marketing ,[object Object],[object Object],[object Object],[object Object]
Session VI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session VII Interactive Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session VII Interactive Marketing ,[object Object],[object Object],[object Object]
Session VII Interactive Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session VIII ,[object Object]
Session IX Introduction to CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session IX Introduction to CRM ,[object Object],[object Object],[object Object]
Session IX Introduction to CRM ,[object Object],[object Object]
CRM Session X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Session X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Session X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Session X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Info Systems class at Johns Hopkins Univ.

  • 1. JHU Marketing Information Systems Instructor: Bruce Gregoire Desktop Marketing Solutions Falls Church VA [email_address]
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  • 6. Database Marketing Yesterday
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  • 65. The Long Tail (80-20 rule) source: Wikipedia
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