Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
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Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship The holy grail for marketers is a 100% response rate for their campaigns and the results are in: response rates go up dramatically when communication feels personalized or is endorsed by a friend. Learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth. * Clara Shih, Author of The Facebook Era and CEO of Hearsay Labs
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Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
- 1. Marketing in The Facebook Era Preparing for a New Kind of Customer Relationship Clara Shih CEO of Hearsay and Author of The Facebook Era July 7, 2010
- 2. Follow along #OMSBOS @clarashih http://facebook.com/thefacebookera
- 3. Who am I? Featured in the New York Times Used as textbook at Harvard Business School http://tinyurl.com/facebookera2
- 4. Welcome to The Facebook Era facebook 475M users 22B minutes a day linkedin & twitter 50M each
- 5. Facebook is global and mainstream
- 6. Social media is a top focus for business 73.5% of companies consider social media a top priority for 2010. —CMO Survey, February 2010
- 7. Today Psychology of Facebook 5 Business Use Cases Q&A
- 8. the psychology of facebook
- 9. Facebook has become the template for our online identity
- 10. Facebook Open Graph extends identity across the Web
- 11. Meanwhile, user expectations have changed
- 12. People trust friends most
- 13. Facebook and Twitter are radically new modes of communication
- 14. 5 exciting business use cases
- 15. 1. Listening… and social crowdsourced customer service
- 16. 2. Hypertargeted , social marketing
- 17. 3. Replacing your (small business) website
- 18. 4. You can even order pizza on Facebook!
- 19. 5. Social relationship marketing & CRM Hearsay – 2010 Social Marketing CRM that is actually about customers Faceconnector – 2007 First business application on Facebook (developed by Todd Perry and me) Try Hearsay free for 30 days http://hearsaylabs.com/summer
- 20. Thank you Clara Shih CEO, Hearsay Labs clara@hearsaylabs.com http://hearsaylabs.com/summer Featured in NY Times Used as textbook at HBS
- 22. Evolving our metrics Social CLV =CLVold + Word-of-mouth referrals + Customer support cost savings + Sales resulting from idea contributions