The Social, Mobile Web

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Presentation by Clara Shih, Aughor of "The Facebook Era" and CEO of Hearsay Labs at Enterprise 2.0 San Francisco 2009. Focused on business in an era of Twitter, Facebook and Unified Communications.

Technology

The Social, Mobile Web
The Social, Mobile Web
Business in an Era of Twitter, Facebook,
and Unified Communications

Clara Shih
Author, The Facebook Era
CEO, Hearsay Labs
CEO, Hearsay Labs

Practice what we preach

@clarashih
#e2conf‐16

© thefacebookera.com 2009 @clarashih

Welcome to the Facebook & iPhone Era

Facebook. 300M users (+153%)
( )
8B mins/day
Twitter. 58M users (+1170%)
iPhone/iTouch. 57M users (+166%)
iPh /iT h 57M ( 166%)

Is email dead??

© thefacebookera.com 2009 @clarashih

Incredible growth of the social, mobile web

iPhone and iTouch Subscribers
Source: Apple Annual Report
60,000,000

50,000,000

40,000,000

30,000,000

20,000,000

10,000,000

0
Jun‐07 Dec‐07 Jun‐08 Dec‐08 Jun‐09

© thefacebookera.com 2009 @clarashih

Winning mainstream audience appeal

Source: Nielsen Online Global Index, Dec 2008

© thefacebookera.com 2009 @clarashih

CXOs are shifting dollars to social media
CXOs are shifting dollars to social media
CMO Council – March 2009

CIO Executive Board –
October 2009

“ The top priorities on the CIO
agenda are respond to
economic recovery, enhance
customer experience, harness
unstructured information, and
craft a strategy for productivity
social media. ”

© thefacebookera.com 2009 @clarashih

Today
Identity

Communication

Application

© thefacebookera.com 2009 @clarashih

Facebook is the template for online identity
p y

Socially acceptable to share
Photos and interests Real‐time identity
Demographic info Where we are
Employer, school, city
Employer, school, city What we’re doing right now
g g

© thefacebookera.com 2009 @clarashih

Facebook Connect extends trusted identity to
y
any website or device

© thefacebookera.com 2009 @clarashih

Perfect targeting

© thefacebookera.com 2009 @clarashih

Facebook targeting

© thefacebookera.com 2009 @clarashih

Perfect targeting

+
“Something you like is nearby and your friends are there already”

© thefacebookera.com 2009 @clarashih

communication

© thefacebookera.com 2009 @clarashih

RS
PRODUCER

everybody‐to‐
everybody. always on.
y y y
CONTENT P
C

many‐to‐many

1‐1 1‐many

CONTENT CONSUMERS

Facebook and Twitter invented new modes
of communication
of communication

Lower cost

Foster weak ties

Bigger social networks
gg

© thefacebookera.com 2009 @clarashih

applications
pp

© thefacebookera.com 2009 @clarashih

Sales. Prospect, qualify, navigate, build trust

© thefacebookera.com 2009 @clarashih

Customer Service. Crowdsource to customers

© thefacebookera.com 2009 @clarashih

Marketing. Target, refer, opt‐in

© thefacebookera.com 2009 @clarashih

Location‐based services

Still early
Privacy model, dynamic requirements, critical mass

© thefacebookera.com 2009 @clarashih

Stay in touch
y

Clara Shih
CEO, Hearsay Labs
clara@hearsaylabs.com
y

http://facebook.com/thefacebookera

RELEASED APRIL 2009

© thefacebookera.com 2009 @clarashih

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The Social, Mobile Web

1. The Social, Mobile Web The Social, Mobile Web Business in an Era of Twitter, Facebook, and Unified Communications Clara Shih Author, The Facebook Era CEO, Hearsay Labs CEO, Hearsay Labs

4. Welcome to the Facebook & iPhone Era Facebook. 300M users (+153%) ( ) 8B mins/day Twitter. 58M users (+1170%) iPhone/iTouch. 57M users (+166%) iPh /iT h 57M ( 166%) Is email dead?? © thefacebookera.com 2009 @clarashih

5. Incredible growth of the social, mobile web iPhone and iTouch Subscribers Source: Apple Annual Report 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0 Jun‐07 Dec‐07 Jun‐08 Dec‐08 Jun‐09 © thefacebookera.com 2009 @clarashih

7. CXOs are shifting dollars to social media CXOs are shifting dollars to social media CMO Council – March 2009 CIO Executive Board – October 2009 “ The top priorities on the CIO agenda are respond to economic recovery, enhance customer experience, harness unstructured information, and craft a strategy for productivity social media. ” © thefacebookera.com 2009 @clarashih

9. Facebook is the template for online identity p y Socially acceptable to share Photos and interests Real‐time identity Demographic info Where we are Employer, school, city Employer, school, city What we’re doing right now g g © thefacebookera.com 2009 @clarashih

13. Perfect targeting + “Something you like is nearby and your friends are there already” © thefacebookera.com 2009 @clarashih

15. RS PRODUCER everybody‐to‐ everybody. always on. y y y CONTENT P C many‐to‐many 1‐1 1‐many CONTENT CONSUMERS

16. Facebook and Twitter invented new modes of communication of communication Lower cost Foster weak ties Bigger social networks gg © thefacebookera.com 2009 @clarashih

21. Location‐based services Still early Privacy model, dynamic requirements, critical mass © thefacebookera.com 2009 @clarashih

22. Stay in touch y Clara Shih CEO, Hearsay Labs clara@hearsaylabs.com y http://facebook.com/thefacebookera RELEASED APRIL 2009 © thefacebookera.com 2009 @clarashih

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