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Marketing in the   21 st   Century
Small Firms
Marketing & SMEs (3)
Competitive Paranoia
Defection
Loyalty
Market Boundaries
Mass Customisation
Exceeding Expectations
The Real Price / Value Relationship
The New Customer
Nature
–   Location
–   Structure
–   Expectations
–   Dynamics
Relations
Partnership
Adding Value
Integration
But
Climbing Mt. Sustainability
Interface and interfaces
Learning Corporations
Connectivity
Zero tolerance & zero waste
No place called away
Renewables
Loops – open & closed
Redesign & Recreate
Culture and Competition
Market Share or Opportunity Share
Smart Buyers
Defecting Customers Opportunities
Costs
Exceeding Expectations
The Hungry Supplier
Sales Partnerships
The Unexpected
Partnership Sourcing
Micro Marketing
Integrated Marketing
Multi-Level Partnerships

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Marketing In The 21st Centurya