This document discusses strategies for scaling high traffic websites. It covers various techniques including page caching, object caching, optimizing queries and algorithms, using a search index, elastic architecture, and development workflows. Page caching can improve performance but introduces challenges around cache expiration and cookies. Object caching speeds up PHP but requires handling complexity, invalidation, optimization and eviction. The document suggests optimizing queries, testing algorithms with large data sets, and using a dedicated search index. It also discusses options for elastic architecture including load balancing, shared media, and consistency. The summary concludes by outlining components of a modern scalable stack and options for getting help implementing scalable solutions.