Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Developer Relations for Skeptics - Java Commuity Day 2017

599 views

Published on

You are dependent on others in your company to be successful. How do you sell the idea of developer evangelism and community to your company? Attend this session to learn the steps of building and growing a DevRel program where it doesn’t exist or needs a reboot.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Developer Relations for Skeptics - Java Commuity Day 2017

  1. 1. DEVREL FOR SKEPTICS B U I L D I N G / R E B O O T I N G A C O M M U N I T Y P R O G R A M Tori Wieldt, Developer Advocate New Relic @ T O R I W I E L D T
  2. 2. New Relic 3 @ T O R I W I E L D T • Founded in 2008 • Went public in 2014 • 1000 Employees • 15,000 Companies as Customers • Bunches of users
  3. 3. The Dream 4 @ T O R I W I E L D T
  4. 4. Reality 5 @ T O R I W I E L D T
  5. 5. Reason The #1 reason branded online communities fail is lack of internal support and resources. 6 Source: CMX and Leader Networks Keys to Community Readiness Study @ T O R I W I E L D T
  6. 6. Rebooting/Starting a Program 1. Take Inventory 2. Choose a Course & Set Goals 3. Sell It Internally 7 Scrappy Doo @ T O R I W I E L D T
  7. 7. Take Inventory Current Community Activities Business Needs? What Customer Touchpoints? 8 @ T O R I W I E L D T
  8. 8. Take Inventory 9 Type Effort Owned By Support Online Tech Community(OTC) Support Champion Datanauts Marketing Engagement Ad Hoc Everyone/no one Product Feedback OTC/features Product Managers Product Ideas OTC/features Product Managers @ T O R I W I E L D T
  9. 9. Doing This (Datanauts) Doing This (Marketing) But Not These Take Inventory 10 @ T O R I W I E L D T
  10. 10. Take Inventory: Current Activities 11 In Person Brand Awareness for Prospects @ T O R I W I E L D T
  11. 11. Sales Team Wins YoY Growth US xxx xx% EMEA xxx xx% APAC xxx xx% Xxx Total xxx% Avg Growth Take Inventory: Business Needs? 12 @ T O R I W I E L D T
  12. 12. 13 Sales Teams Custom er Base Churn Avg. Custom er ARR ENT xxx xx% $xxx COM xxx xx% $xxx MM xxx xx% $xxx GB xxx xx% $xxx ESB xxx xx% $xxx Total xxx xx% $xxx Q2 Churn X.X% Avg. Customer ARR $XXX Take Inventory: Where Can Community Move the Needle? @ T O R I W I E L D T Retention
  13. 13. Key Customer TouchPoints Welcome Email Promotional Emails Monthly Newsletter In-product Messaging Customer Advisory Board Customer Success Engagements 14 @ T O R I W I E L D T
  14. 14. Choose a Course & Set Goals What is Your Top Purpose? Where Can You Make a Difference? What can You Measure? 15 @ T O R I W I E L D T
  15. 15. Choose a Course & Set Goals What’s your top purpose? New users? LEADS (If you are in Mkg, that’s all Mkg is about, riiight?) Retention? Expansion? 16 @ T O R I W I E L D T Thanks, Saas!
  16. 16. Online Retention + Expansion for Current Customers In Person Brand Awareness for Prospects Set A Course 17 @ T O R I W I E L D T
  17. 17. What Can You Measure? 18 @ T O R I W I E L D T
  18. 18. What Can You Measure? A lot! Spreadsheets for You MAUs Engagement (define) Events Impact A **KEY** Perf Indicator for Them 19 @ T O R I W I E L D T
  19. 19. Now Sell It Educate & Set Expectations Internal Marketing Best Practice: Repeat Yourself Talk to Everyone Be Agile: MVPs 20 @ T O R I W I E L D T
  20. 20. Types of Communities  Support  Champions  Product Feedback  Product Ideas  Engagement  Developer Relations 21 @ T O R I W I E L D T
  21. 21. Types of Communities Support - Goal: Deflect tickets 22 @ T O R I W I E L D T
  22. 22. Types of Communities Champions/MVP- Goal: Build External Advocates 23 @ T O R I W I E L D T
  23. 23. Types of Communities Engagement - Goal: Increase Customer retention And product use 24 @ T O R I W I E L D T
  24. 24. Types of Communities Developer - Goal: Devs build on and extend your platform 25 @ T O R I W I E L D T
  25. 25. Internal Marketing Get on Every Staff Meeting You Can * Position from THEIR Perspective * Why should they bother? * Why Now? * Share KPIs 26 @ T O R I W I E L D T WITHOUT COMMUNITY WITH COMMUNITY
  26. 26. Now Sell It: MythBusters All Community Members are Freemium Users Enterprise Customers Don’t Engage Only Reason People Go to Community is Free Support 27 @ T O R I W I E L D T
  27. 27. Now Sell It: MythBusters Who is There (Use Logos) # of Active Users per Account Big Company A = 47 Big Company B = 35 Sample Topics “What are best practices around XYZ?” “Here’s a workaround for…” 28 @ T O R I W I E L D T
  28. 28. Find Internal Allies Created Community Council, includes reps from * Sales * Support * Growth Team * Training * Customer Success 29 @ T O R I W I E L D T
  29. 29. Quick Wins • Build “Community” into Release Process Now PMMs Post New Features • Getting Started Guides • Celebrity Dashboards • Support Existing Efforts (GTM plays) 30 @ T O R I W I E L D T
  30. 30. Keep At It: MVPs 31 • Webinars  Tech Talks • Coffee Chats on Slack @ T O R I W I E L D T
  31. 31. Rebooting/Starting a Program 1. Take Inventory 2. Choose a Course & Set Goals 3. Sell It 32 @ T O R I W I E L D T
  32. 32. Dreams Do Come True 33 @ T O R I W I E L D T
  33. 33. DEVREL FOR SKEPTICS B U I L D I N G / R E B O O T I N G A C O M M U N I T Y P R O G R A M Tori Wieldt, Developer Advocate New Relic @ T O R I W I E L D T

×