Marketing Excellence Southwest Airlines
Southwest Airlines debuted in 1971 with little money but lots of personality. Marketing itself as the LUV airline, the company featured a bright red heart logo and relied on outrageous antics to generate word of mouth and new business. Flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). Today, it is Fortune’s seventh-most admired company in the world.
How did a small-budget airline accomplish so much? Southwest’s business model is based on streamlining its operations, which results in low fares and satisfied, loyal consumers. The company uses a point-to-point routing system, flying thousands of shuttle trips between different pairs of airports or “points” and carrying more passengers per plane than any other airline. Each aircraft averages 6.25 flights a day, flying for almost 12 hours. Southwest can accomplish such a feat because it avoids the traditional hub-and-spoke system and has extremely fast turnaround. In its early years, it turned planes around in less than 10 minutes. Today it averages 30 minutes—half the industry average.
Southwest’s unique boarding process also helps expedite departure. Instead of getting assigned seating, passengers are put in one of three groups (A, B, C) and given a number when they check in. Group A boards first and in numerical order (for example, A1–A30). Once on board, passengers may sit anywhere they like.
Southwest also saves by flying only Boeing 737-700s and 737-800s. This simplifies the training process for pilots, flight attendants, and mechanics and lets management substitute aircraft, reschedule flight crews, and transfer mechanics quickly and effortlessly.
One of Southwest’s biggest cost savings techniques is its strategy of purchasing fuel options years in advance. Jet fuel is an airline’s largest expense and now accounts for 35 percent of operating costs versus 13 percent just a little more than a decade ago. Many of Southwest’s long-term contracts allowed the airline to purchase fuel at $51 per barrel, a significant savings especially during the 1990s and 2000s when oil spiked past $100 per barrel. Analysts estimate it has saved more than $2 billion this way.
Southwest also improves its fuel efficiency by making its planes lighter. Crew members power-wash the jet engines each night to remove dirt, planes carry less water in bathrooms, and seats have been replaced with lighter models. Because the airline consumes approximately 1.5 billion gallons of jet fuel each year, every minor change adds up.
Southwest has expanded by entering new markets other airlines overprice and underserve. These usually include secondary cities with smaller airports, whose lower gate fees and reduced congestion promote faster turnaround and lower fares. The company believes it can reduce fares by one-third to one-half whenever it enters a new market, and it expands every market it serves by making flying affordable for more people. S.
Southwest History and GrowthCorporate Level Strategy.docxrafbolet0
Southwest History and Growth
Corporate Level Strategy
Mission and Goal
Southwest has its mission statement since January 1988 as following: “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit”. The company uses a welcoming approach to deal with customers and employees, utilizing great customer service to deliver the best the industry can have. Therefore, to differentiate itself from other airlines, Southwest places a large dedication to its employees, giving them authority to make the necessary decisions to better assist customers with all the comfort needed. This strategy is key for Southwest to provide respect and loyalty for customers.
By following a simple goal: “A primarily short-haul airline that flies directly from city to city, with just one type of plane - the Boeing 737 - and the lowest costs”, Southwest has its horizon set, making sure to deliver a good service that excise “luxurious” rivals to gather market share, increasing profitability customer value.
Short/Medium-Haul
Southwest Airlines has their strategy focused on short/medium flights across the U.S. They participate in an extremely competitive market, where airlines are constantly hunting for competitor’s market share. Southwest uses different approaches to differentiate itself from the market. By providing good customer service, quick airplane turnovers, no baggage fees, low tickets price, efficient operations, and a great work environment, the company is able to maintain airplanes capacity in desired levels.
Connecting airports with a point-to-point strategy has allowed Southwest to provide service at lower costs. The choice of only using Boeing 737s, and training all the personnel to turnover the airplane in a fast and efficient manner, brings efficiency and pleasure to customers that enjoy a wider range of flight times.
Customer Service
Southwest’s hiring process is one of the strongest points that the company has been focusing to deliver superior satisfaction to customers. Employees are not only assessed on their qualifications and experience, but also on the attitudes they bring to their positions (Campbell, 2010). The process concentrates on prospective employees that fit the service culture of the company. This procedure ensures Southwest that when their newly trained personnel is out to perform, they will create constructive relations to customer requests based on their excellent abilities and passion to work. Southwest believes that training is important and crucial to deal with demands on ground, but abilities and high-class social skills are top-not on the company’s preferences.
By providing an example of what means to be “customer oriented”, Southwest delivers a sense of a friendship that can be perceived by their workforce. The company takes different approaches to support that mentality. Clients receive birthday cards and event inv.
Strategy Innovation
Proposal #2
1
7
Strategy Innovation
Yearly, the airline industry makes lucrative, financial decisions as they pertain to collecting profitable assets for the business. As of 1930, more than 30 airlines have exercised the option of merging with another; some have succeeded, some have failed, particularly on a financial aspect. Running a business requires time, money, and of course the knowledge of running a business. Some people start off small; presenting a business in which focuses on a one area at a time. Eventually, that business can expand by globalizing its brand from state-to-state, country-to-country, or wherever their product will sell.
Assessing the situation:
One airline in particular is American Airlines; once known as American Airways, “now American Airlines”, was founded in 1930. With an operating income of more than 300 million dollars, and total revenue of 22 billion, they are the United States number one operating airline. Although final mergers pertaining to complete destination routes, and plane makeovers, American Airlines, and US Airways will create a monstrous foundation to keep the number one spot atop the airline rankings.
Assessing the situation, an unlimited amount of information is available, and discussion amongst the two airlines merging is viewable via the company’s web site, or via an Internet source. As a strategist, assessing any given situation can be tricky; mainly because of the pros and cons presented to the business. American Airlines and US Airways operated under different methods of intelligence. These methods pertain to the airlines focusing on demographics; demographics are quantifiable statistics of a given population. As both airlines initially serviced multiple countries, unwanted problems can arise at any time. These unwanted problems are usually not seen by the innovators because an innovator cannot be everywhere at the same time.
Identifying of the problem and opportunity:
Identifying unwanted situations can only upgrade the opportunities for the airline as a whole. Merging US Airways with American Airlines will bring the fleet size up to more than 800 aircrafts. Some people may take notice of the 800 aircrafts as a positive statement to the business, whereas others who travel for a living may beg to differ; this is mentioned because of air traffic. A fact in which some people may not know is; the owners of an airline company is not guaranteed air slots or space, all proposals must be discussed and brought to the attention the Federal Aviation Administration (FAA). Conjoining two airlines and clogging the friendly skies with airplanes is sufficiently unsafe. A good aspect and opportunity of the merger is the notion of the airline having what I like to call, “cap space”. In my own definition, cap space will allow the airline to have a certain amount of aircrafts on standby incase of mechanical or passenger overbooked situations.
Creative concept development:
C.
Southwest History and GrowthCorporate Level Strategy.docxrafbolet0
Southwest History and Growth
Corporate Level Strategy
Mission and Goal
Southwest has its mission statement since January 1988 as following: “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit”. The company uses a welcoming approach to deal with customers and employees, utilizing great customer service to deliver the best the industry can have. Therefore, to differentiate itself from other airlines, Southwest places a large dedication to its employees, giving them authority to make the necessary decisions to better assist customers with all the comfort needed. This strategy is key for Southwest to provide respect and loyalty for customers.
By following a simple goal: “A primarily short-haul airline that flies directly from city to city, with just one type of plane - the Boeing 737 - and the lowest costs”, Southwest has its horizon set, making sure to deliver a good service that excise “luxurious” rivals to gather market share, increasing profitability customer value.
Short/Medium-Haul
Southwest Airlines has their strategy focused on short/medium flights across the U.S. They participate in an extremely competitive market, where airlines are constantly hunting for competitor’s market share. Southwest uses different approaches to differentiate itself from the market. By providing good customer service, quick airplane turnovers, no baggage fees, low tickets price, efficient operations, and a great work environment, the company is able to maintain airplanes capacity in desired levels.
Connecting airports with a point-to-point strategy has allowed Southwest to provide service at lower costs. The choice of only using Boeing 737s, and training all the personnel to turnover the airplane in a fast and efficient manner, brings efficiency and pleasure to customers that enjoy a wider range of flight times.
Customer Service
Southwest’s hiring process is one of the strongest points that the company has been focusing to deliver superior satisfaction to customers. Employees are not only assessed on their qualifications and experience, but also on the attitudes they bring to their positions (Campbell, 2010). The process concentrates on prospective employees that fit the service culture of the company. This procedure ensures Southwest that when their newly trained personnel is out to perform, they will create constructive relations to customer requests based on their excellent abilities and passion to work. Southwest believes that training is important and crucial to deal with demands on ground, but abilities and high-class social skills are top-not on the company’s preferences.
By providing an example of what means to be “customer oriented”, Southwest delivers a sense of a friendship that can be perceived by their workforce. The company takes different approaches to support that mentality. Clients receive birthday cards and event inv.
Strategy Innovation
Proposal #2
1
7
Strategy Innovation
Yearly, the airline industry makes lucrative, financial decisions as they pertain to collecting profitable assets for the business. As of 1930, more than 30 airlines have exercised the option of merging with another; some have succeeded, some have failed, particularly on a financial aspect. Running a business requires time, money, and of course the knowledge of running a business. Some people start off small; presenting a business in which focuses on a one area at a time. Eventually, that business can expand by globalizing its brand from state-to-state, country-to-country, or wherever their product will sell.
Assessing the situation:
One airline in particular is American Airlines; once known as American Airways, “now American Airlines”, was founded in 1930. With an operating income of more than 300 million dollars, and total revenue of 22 billion, they are the United States number one operating airline. Although final mergers pertaining to complete destination routes, and plane makeovers, American Airlines, and US Airways will create a monstrous foundation to keep the number one spot atop the airline rankings.
Assessing the situation, an unlimited amount of information is available, and discussion amongst the two airlines merging is viewable via the company’s web site, or via an Internet source. As a strategist, assessing any given situation can be tricky; mainly because of the pros and cons presented to the business. American Airlines and US Airways operated under different methods of intelligence. These methods pertain to the airlines focusing on demographics; demographics are quantifiable statistics of a given population. As both airlines initially serviced multiple countries, unwanted problems can arise at any time. These unwanted problems are usually not seen by the innovators because an innovator cannot be everywhere at the same time.
Identifying of the problem and opportunity:
Identifying unwanted situations can only upgrade the opportunities for the airline as a whole. Merging US Airways with American Airlines will bring the fleet size up to more than 800 aircrafts. Some people may take notice of the 800 aircrafts as a positive statement to the business, whereas others who travel for a living may beg to differ; this is mentioned because of air traffic. A fact in which some people may not know is; the owners of an airline company is not guaranteed air slots or space, all proposals must be discussed and brought to the attention the Federal Aviation Administration (FAA). Conjoining two airlines and clogging the friendly skies with airplanes is sufficiently unsafe. A good aspect and opportunity of the merger is the notion of the airline having what I like to call, “cap space”. In my own definition, cap space will allow the airline to have a certain amount of aircrafts on standby incase of mechanical or passenger overbooked situations.
Creative concept development:
C.
Marketing Excellence Southwest Airlines
Southwest Airlines debuted in 1971 with little money but lots of personality. Marketing itself as the LUV airline, the company featured a bright red heart logo and relied on outrageous antics to generate word of mouth and new business. Flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). Today, it is Fortune’s seventh-most admired company in the world.
How did a small-budget airline accomplish so much? Southwest’s business model is based on streamlining its operations, which results in low fares and satisfied, loyal consumers. The company uses a point-to-point routing system, flying thousands of shuttle trips between different pairs of airports or “points” and carrying more passengers per plane than any other airline. Each aircraft averages 6.25 flights a day, flying for almost 12 hours. Southwest can accomplish such a feat because it avoids the traditional hub-and-spoke system and has extremely fast turnaround. In its early years, it turned planes around in less than 10 minutes. Today it averages 30 minutes—half the industry average.
Southwest’s unique boarding process also helps expedite departure. Instead of getting assigned seating, passengers are put in one of three groups (A, B, C) and given a number when they check in. Group A boards first and in numerical order (for example, A1–A30). Once on board, passengers may sit anywhere they like.
Southwest also saves by flying only Boeing 737-700s and 737-800s. This simplifies the training process for pilots, flight attendants, and mechanics and lets management substitute aircraft, reschedule flight crews, and transfer mechanics quickly and effortlessly.
One of Southwest’s biggest cost savings techniques is its strategy of purchasing fuel options years in advance. Jet fuel is an airline’s largest expense and now accounts for 35 percent of operating costs versus 13 percent just a little more than a decade ago. Many of Southwest’s long-term contracts allowed the airline to purchase fuel at $51 per barrel, a significant savings especially during the 1990s and 2000s when oil spiked past $100 per barrel. Analysts estimate it has saved more than $2 billion this way.
Southwest also improves its fuel efficiency by making its planes lighter. Crew members power-wash the jet engines each night to remove dirt, planes carry less water in bathrooms, and seats have been replaced with lighter models. Because the airline consumes approximately 1.5 billion gallons of jet fuel each year, every minor change adds up.
Southwest has expanded by entering new markets other airlines overprice and underserve. These usually include secondary cities with smaller airports, whose lower gate fees and reduced congestion promote faster turnaround and lower fares. The company believes it can reduce fares by one-third to one-half whenever it enters a new market, and it expands every market it serves by making flying affordable for more peop ...
This presentation encompasses the classic case study of Southwest Airlines, USA.
Explaining why they have been so successful even in recession period.
It is a part of case-study based lectures at Symbiosis Institute of Business Management, Bangalore.
This is a recent brand audit some classmates and I did on Southwest. It\'s always interesting to dig into a brand you know and respect. We found some interesting insights about where the airline has been and where they are going.
Continually in our changing society we are learning how to interact .docxalfredacavx97
Continually in our changing society we are learning how to interact with people who have different beliefs, values, and attitudes. In 1-2 pages, describe a time when you had to learn about a new culture or way of life. (This could be another country, a different part of the USA, a new business, or a different school or family, and so on.) Using one theory from Module 02's reading and study, explain how the experience helped sharpen your communication skills. Explain how you were enriched by the experience.
If you quote an outside resource, please follow APA citation format.
.
Context There are four main categories of computer crimeComput.docxalfredacavx97
Context:
There are four main categories of computer crime:
Computer as the target of criminals,
criminals using computers to commit crimes,
computers being incidental to a crime, and
crime being facilitated due to the vast numbers of computers and digital devices in use today.
It is important to distinguish between these categories of computer crime in order to realize the different ways that digital devices can be involved in criminal activity.
Task Description:
Search the Internet or the library and find a real-world example of each of the four types of computer crime. Write a 5 page (1800 words) paper using APA Style. Discuss the specific crime that you found in each category, its effects on the target, and the social and economic cost of recovering from the crime.
.
Continue to use the case study (A&D High Tech) and Risk Management .docxalfredacavx97
Continue to use the case study (A&D High Tech) and Risk Management Plan Template to identify, evaluate, and assess risk. For this part of your risk plan, use qualitative and quantitative processes, such as:
Sensitivity analysis.
Expected monetary analysis.
Monte Carlo simulation.
Decision tree analysis.
PERT tree analysis.
Also, use compare and contrast techniques for identifying risks, such as:
Brainstorming.
The Delphi Technique.
Ishikawa diagrams.
Interviewing processes.
Include the following sections in your Risk Management Plan submission:
3.1 Determine the Risks
(Identify and evaluate the types of risk that the project may encounter.)
3.2 Evaluate and Assess the Risks
(Define the elements of the risk breakdown structure for use in evaluating project risk. Analyze the impact of risk on project outcomes. Integrate risk analysis techniques to create a risk breakdown structure).
3.3 Qualitative and Quantitative Processes
(Apply qualitative and quantitative risk analysis. Use sensitivity analysis, expected monetary analysis, decision tree analysis, Monte Carlo simulation, and/or the PERT tree analysis).
.
Continue to use the case study, evaluate, and assess risk. Use quali.docxalfredacavx97
Continue to use the case study, evaluate, and assess risk. Use qualitative and quantitative processes, such as:
Sensitivity analysis.
Expected monetary analysis.
Monte Carlo simulation.
Decision tree analysis.
PERT tree analysis.
Also, use compare and contrast techniques for identifying risks, such as:
Brainstorming.
The Delphi Technique.
Ishikawa diagrams.
Interviewing processes.
Include the following sections:
Section 3—Risk Identification
3.1 Determine the Risks
(Identify and evaluate the types of risk that the project A&D may encounter.)
3.2 Evaluate and Assess the Risks
(Define the elements of the risk breakdown structure for use in evaluating project risk. Analyze the impact of risk on project outcomes. Integrate risk analysis techniques to create a risk breakdown structure).
3.3 Qualitative and Quantitative Processes
(Apply qualitative and quantitative risk analysis. Use sensitivity analysis, expected monetary analysis, decision tree analysis, Monte Carlo simulation, and/or the PERT tree analysis).
.
CONTEXT ASSIGNMENT # 6For this assignment, we are going to take .docxalfredacavx97
CONTEXT ASSIGNMENT # 6
For this assignment, we are going to take president Obama’s State-of the-Union speech
out of context
. You will go through the speech looking for phrases to spin out-of-context.
You will use at least three quotes from the speech. Please put the quotes in a
bold
font. Pay extra attention to how the quote is introduced. Make sure it flows. Make sure it is set up so that the quote
illustrates a point
. Also, pay extra attention to your rhetoric after the quote. Make sure it explains (or feeds off of) the quote you used.
Just like all the assignments in this portfolio, you will be developing points. The difference here is that your example / illustration will be a quote from the president.
ADDITIONAL REQUIREMENTS
1. Exactly 1 page long so the last word is the last word that can fit on the page.
2. No grammar errors!
3. Pay extra close attention to the way the quotes are introduced.
4. Make sure your writing is clear, direct, concise, and strong.
In other words, revise, proofread and edit your work.
Use the 5-editing techniques after you’ve written the first draft
eliminate redundancies
avoid wordy expressions
cut awkward sentence openings
vary your sentence structure
use strong verbs
.
Media and SocietyMedia HistoryJOHN DEWEY – 185.docxalfredacavx97
Media and Society
Media History
JOHN DEWEY – 1859-1952
Harold A. Innis
1894-1952
Marshall McLuhan – 1911-1980
Walter J. Ong, S.J.
1912-2003
Robert W. McChesney – 1952-
Three Historical Narratives:
Oral to Electronic Culture
Oral Culture – all interactions take place in face-to-face discussions.
Written Culture – a shared system of inscription in a literate society exists so that communication can take place outside of face-to-face discussions across time and space.
Print Culture – an expansion of Written Culture that encompasses the consequent social and cultural changes that result from the proliferation of printer material.
Electronic Culture – communication transcends time and space.
There is a different sense of time in Oral Culture, according to Ong.
Since there are no records, memory cannot be recorded. History
can only reside in the present, in the telling of the story. Memory
is thematic and formulaic. The story may vary very little from telling to
telling over time, but the words and phrases used may differ.
Performance is the key to authorship. Every time a story is told or a work is
performed, it is shaped by the performer and provides a new model for future performances.
Oral cultures are relatively homogeneous with respect to knowledge and social norms but public and shared across generations.
Written Culture, according to McLuhan , has been the means of creating
‘civilized man.’
According to Innis, written communication allowed societies to persevere through time by creating durable texts which could be handed down and referred to. This allowed for control of knowledge by certain hierarchies and also allowed for centralized control to expand over a wider area.
Audiences could be remote in time and space, and the communicator could guarantee that the message received is identical to the one sent without having to rely on the memory of the messenger. The communicator could reach a wider and more disparate audience.
Print Culture – the ability to mechanically reproduce text freed writing
from its reliance on an elite group of individuals and guaranteed that
each copy of the text would be identical to every other copy.
Printing was instrumental in the development of a secular society and in the establishment of a democracy among the upper classes in early
modern Europe, according to historian, Elizabeth Eisenstein.
Printing reinforced the sense of individuality and privacy and makes
Introspection possible.
Printing enabled the emergence of the newspaper and the novel, and
altered the very structure of human consciousness and thought.
Electronic Culture – the telegraph reorganized people’s perception of space and time; it enabled the transmission of messages across space, and it fostered a rational reorganization of time. The telegraph also separated transportation from communication.
According to Innis, electronic culture allows for a new fo.
More Related Content
Similar to Marketing Excellence Southwest AirlinesSouthwest Airlines d.docx
Marketing Excellence Southwest Airlines
Southwest Airlines debuted in 1971 with little money but lots of personality. Marketing itself as the LUV airline, the company featured a bright red heart logo and relied on outrageous antics to generate word of mouth and new business. Flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). Today, it is Fortune’s seventh-most admired company in the world.
How did a small-budget airline accomplish so much? Southwest’s business model is based on streamlining its operations, which results in low fares and satisfied, loyal consumers. The company uses a point-to-point routing system, flying thousands of shuttle trips between different pairs of airports or “points” and carrying more passengers per plane than any other airline. Each aircraft averages 6.25 flights a day, flying for almost 12 hours. Southwest can accomplish such a feat because it avoids the traditional hub-and-spoke system and has extremely fast turnaround. In its early years, it turned planes around in less than 10 minutes. Today it averages 30 minutes—half the industry average.
Southwest’s unique boarding process also helps expedite departure. Instead of getting assigned seating, passengers are put in one of three groups (A, B, C) and given a number when they check in. Group A boards first and in numerical order (for example, A1–A30). Once on board, passengers may sit anywhere they like.
Southwest also saves by flying only Boeing 737-700s and 737-800s. This simplifies the training process for pilots, flight attendants, and mechanics and lets management substitute aircraft, reschedule flight crews, and transfer mechanics quickly and effortlessly.
One of Southwest’s biggest cost savings techniques is its strategy of purchasing fuel options years in advance. Jet fuel is an airline’s largest expense and now accounts for 35 percent of operating costs versus 13 percent just a little more than a decade ago. Many of Southwest’s long-term contracts allowed the airline to purchase fuel at $51 per barrel, a significant savings especially during the 1990s and 2000s when oil spiked past $100 per barrel. Analysts estimate it has saved more than $2 billion this way.
Southwest also improves its fuel efficiency by making its planes lighter. Crew members power-wash the jet engines each night to remove dirt, planes carry less water in bathrooms, and seats have been replaced with lighter models. Because the airline consumes approximately 1.5 billion gallons of jet fuel each year, every minor change adds up.
Southwest has expanded by entering new markets other airlines overprice and underserve. These usually include secondary cities with smaller airports, whose lower gate fees and reduced congestion promote faster turnaround and lower fares. The company believes it can reduce fares by one-third to one-half whenever it enters a new market, and it expands every market it serves by making flying affordable for more peop ...
This presentation encompasses the classic case study of Southwest Airlines, USA.
Explaining why they have been so successful even in recession period.
It is a part of case-study based lectures at Symbiosis Institute of Business Management, Bangalore.
This is a recent brand audit some classmates and I did on Southwest. It\'s always interesting to dig into a brand you know and respect. We found some interesting insights about where the airline has been and where they are going.
Similar to Marketing Excellence Southwest AirlinesSouthwest Airlines d.docx (16)
Continually in our changing society we are learning how to interact .docxalfredacavx97
Continually in our changing society we are learning how to interact with people who have different beliefs, values, and attitudes. In 1-2 pages, describe a time when you had to learn about a new culture or way of life. (This could be another country, a different part of the USA, a new business, or a different school or family, and so on.) Using one theory from Module 02's reading and study, explain how the experience helped sharpen your communication skills. Explain how you were enriched by the experience.
If you quote an outside resource, please follow APA citation format.
.
Context There are four main categories of computer crimeComput.docxalfredacavx97
Context:
There are four main categories of computer crime:
Computer as the target of criminals,
criminals using computers to commit crimes,
computers being incidental to a crime, and
crime being facilitated due to the vast numbers of computers and digital devices in use today.
It is important to distinguish between these categories of computer crime in order to realize the different ways that digital devices can be involved in criminal activity.
Task Description:
Search the Internet or the library and find a real-world example of each of the four types of computer crime. Write a 5 page (1800 words) paper using APA Style. Discuss the specific crime that you found in each category, its effects on the target, and the social and economic cost of recovering from the crime.
.
Continue to use the case study (A&D High Tech) and Risk Management .docxalfredacavx97
Continue to use the case study (A&D High Tech) and Risk Management Plan Template to identify, evaluate, and assess risk. For this part of your risk plan, use qualitative and quantitative processes, such as:
Sensitivity analysis.
Expected monetary analysis.
Monte Carlo simulation.
Decision tree analysis.
PERT tree analysis.
Also, use compare and contrast techniques for identifying risks, such as:
Brainstorming.
The Delphi Technique.
Ishikawa diagrams.
Interviewing processes.
Include the following sections in your Risk Management Plan submission:
3.1 Determine the Risks
(Identify and evaluate the types of risk that the project may encounter.)
3.2 Evaluate and Assess the Risks
(Define the elements of the risk breakdown structure for use in evaluating project risk. Analyze the impact of risk on project outcomes. Integrate risk analysis techniques to create a risk breakdown structure).
3.3 Qualitative and Quantitative Processes
(Apply qualitative and quantitative risk analysis. Use sensitivity analysis, expected monetary analysis, decision tree analysis, Monte Carlo simulation, and/or the PERT tree analysis).
.
Continue to use the case study, evaluate, and assess risk. Use quali.docxalfredacavx97
Continue to use the case study, evaluate, and assess risk. Use qualitative and quantitative processes, such as:
Sensitivity analysis.
Expected monetary analysis.
Monte Carlo simulation.
Decision tree analysis.
PERT tree analysis.
Also, use compare and contrast techniques for identifying risks, such as:
Brainstorming.
The Delphi Technique.
Ishikawa diagrams.
Interviewing processes.
Include the following sections:
Section 3—Risk Identification
3.1 Determine the Risks
(Identify and evaluate the types of risk that the project A&D may encounter.)
3.2 Evaluate and Assess the Risks
(Define the elements of the risk breakdown structure for use in evaluating project risk. Analyze the impact of risk on project outcomes. Integrate risk analysis techniques to create a risk breakdown structure).
3.3 Qualitative and Quantitative Processes
(Apply qualitative and quantitative risk analysis. Use sensitivity analysis, expected monetary analysis, decision tree analysis, Monte Carlo simulation, and/or the PERT tree analysis).
.
CONTEXT ASSIGNMENT # 6For this assignment, we are going to take .docxalfredacavx97
CONTEXT ASSIGNMENT # 6
For this assignment, we are going to take president Obama’s State-of the-Union speech
out of context
. You will go through the speech looking for phrases to spin out-of-context.
You will use at least three quotes from the speech. Please put the quotes in a
bold
font. Pay extra attention to how the quote is introduced. Make sure it flows. Make sure it is set up so that the quote
illustrates a point
. Also, pay extra attention to your rhetoric after the quote. Make sure it explains (or feeds off of) the quote you used.
Just like all the assignments in this portfolio, you will be developing points. The difference here is that your example / illustration will be a quote from the president.
ADDITIONAL REQUIREMENTS
1. Exactly 1 page long so the last word is the last word that can fit on the page.
2. No grammar errors!
3. Pay extra close attention to the way the quotes are introduced.
4. Make sure your writing is clear, direct, concise, and strong.
In other words, revise, proofread and edit your work.
Use the 5-editing techniques after you’ve written the first draft
eliminate redundancies
avoid wordy expressions
cut awkward sentence openings
vary your sentence structure
use strong verbs
.
Media and SocietyMedia HistoryJOHN DEWEY – 185.docxalfredacavx97
Media and Society
Media History
JOHN DEWEY – 1859-1952
Harold A. Innis
1894-1952
Marshall McLuhan – 1911-1980
Walter J. Ong, S.J.
1912-2003
Robert W. McChesney – 1952-
Three Historical Narratives:
Oral to Electronic Culture
Oral Culture – all interactions take place in face-to-face discussions.
Written Culture – a shared system of inscription in a literate society exists so that communication can take place outside of face-to-face discussions across time and space.
Print Culture – an expansion of Written Culture that encompasses the consequent social and cultural changes that result from the proliferation of printer material.
Electronic Culture – communication transcends time and space.
There is a different sense of time in Oral Culture, according to Ong.
Since there are no records, memory cannot be recorded. History
can only reside in the present, in the telling of the story. Memory
is thematic and formulaic. The story may vary very little from telling to
telling over time, but the words and phrases used may differ.
Performance is the key to authorship. Every time a story is told or a work is
performed, it is shaped by the performer and provides a new model for future performances.
Oral cultures are relatively homogeneous with respect to knowledge and social norms but public and shared across generations.
Written Culture, according to McLuhan , has been the means of creating
‘civilized man.’
According to Innis, written communication allowed societies to persevere through time by creating durable texts which could be handed down and referred to. This allowed for control of knowledge by certain hierarchies and also allowed for centralized control to expand over a wider area.
Audiences could be remote in time and space, and the communicator could guarantee that the message received is identical to the one sent without having to rely on the memory of the messenger. The communicator could reach a wider and more disparate audience.
Print Culture – the ability to mechanically reproduce text freed writing
from its reliance on an elite group of individuals and guaranteed that
each copy of the text would be identical to every other copy.
Printing was instrumental in the development of a secular society and in the establishment of a democracy among the upper classes in early
modern Europe, according to historian, Elizabeth Eisenstein.
Printing reinforced the sense of individuality and privacy and makes
Introspection possible.
Printing enabled the emergence of the newspaper and the novel, and
altered the very structure of human consciousness and thought.
Electronic Culture – the telegraph reorganized people’s perception of space and time; it enabled the transmission of messages across space, and it fostered a rational reorganization of time. The telegraph also separated transportation from communication.
According to Innis, electronic culture allows for a new fo.
Coping with Terrorism Is the United States making progress in re.docxalfredacavx97
Coping with Terrorism"
Is the United States making progress in reducing or preventing terrorism? Explain your answer.
If the United States is NOT making progress, what would have to happen to make the efforts against terrorism more effective?
If the United States IS making progress, to what do you attribute this success?
.
MEDIA AND DIVERSITY IN CULTURECOM-530 MEDIA AND DIVE.docxalfredacavx97
MEDIA AND DIVERSITY IN CULTURE
COM-530 MEDIA AND DIVERSITY IN CULTURE
COLLABORATIVE LEARNING COMMUNITY ASSIGNMENT - MICROCULTURES
JENNI ZIMMER
HELEN CHLUPSA
GLADYS NIEVES
*
EFFECTS OF MEDIA ON DIVERSITY IN CULTUREKey ConceptsMicroculture RepresentationAudience PerceptionCritical Culture ApproachMedia Literacy
*
KEY CONCEPTS ON MICROCULTURES AND MEDIA
MICROCULTURES AND MEDIA VOCABULARY
Media literacy: the ability to identify the different forms of media and understand the messages they are sending (Grace, 2005). Hyper-commercialism: mixing media to increase exposure with the intent to generate a higher profit I haven’t studied this and struggled to find information…do you have some?Scientific theory: Should we change this to social learning theory?Critical culture approach: rooted in critiquing and changing the whole, rather than understanding or explaining it (Straubhaar, LaRose & Davenport, 2018)Stereotypes: “making of generalizations about groups of people on the basis of limited information” (Straubhaar et al., 2018, p. 419)
MICROCULTURES REPRESENTATIONIdentityParticipation CommunityAgreementDiversity
MICROCULTURES REPRESENTATION(Hi Gladys and Jenni) You can write and cite something in here… Let’s text or post to CLC Forum the slides we are going to work on.
AUDIENCE PERCEPTION
AUDIENCE PERCEPTION
CRITICAL CULTURE APPROACH
CRITICAL CULTURE AND MEDIA
*
MEDIA LITERACY
Traditionally, literacy has been confined to printed materials such as newspapers, magazines and journalsToday, media is received in several ways; social, television, music, video games and traditional printMedia has different effects on different people and interpretation variesMedia literacy requires strong critical thinking skills that ideally are developed at an early ageAbility to decode messages and understand the meaning behind them
*
REFERENCES Grace, D. J. (2005). Media Literacy: What, Why, and How? Educational Perspectives, 38(2), 5–8. Retrieved from https://search-ebscohost-com.lopes.idm.oclc.org/login.aspx?direct=true&db=eric&AN=EJ877622&site=eds-live&scope=siteStraubhaar, J. D., LaRose, R., & Davenport, L. (2018). Media now: Understanding media, culture, and technology. Boston, MA: Cengage Learning.
.
Medeiros LNB de, Silva DR da, Guedes CDFS et al. .docxalfredacavx97
Medeiros LNB de, Silva DR da, Guedes CDFS et al. Prevalence of pressure ulcers in intensive...
English/Portuguese
J Nurs UFPE on line., Recife, 11(7):2697-703, July., 2017 2697
ISSN: 1981-8963 ISSN: 1981-8963 DOI: 10.5205/reuol.10939-97553-1-RV.1107201707
PREVALENCE OF PRESSURE ULCERS IN INTENSIVE CARE UNITS
PREVALÊNCIA DE ÚLCERAS POR PRESSÃO EM UNIDADES DE TERAPIA INTENSIVA
PREVALENCIA DE ÚLCERAS POR PRESIÓN EN UNIDADES DE TERAPIA INTENSIVA
Luan Nogueira Bezerra de Medeiros1, Deyvisson Ribeiro da Silva2, Cintia Danielle Faustino da Silva Guedes3,
Thuanne Karla Carvalho de Souza4, Belisana Pinto de Abreu Araújo Neta5
ABSTRACT
Objective: to detect the prevalence of Pressure Ulcers (PUs) in patients admitted to Intensive Care Units
(ICUs). Method: cross-sectional, quantitative study, developed in an emergency and trauma reference
hospital in the State of Rio Grande do Norte located in the eastern sanitary district of Natal (RN), Brazil.
Results: the prevalence found of PUs was 69% in the four ICUs. Individually, the Cardiac ICU had an incidence
of 44.4%; the Bernadete ICU, 85.7%; the General ICU, 60%; and the Emergency ICU, 87.5%. Conclusion: It is
necessary to focus on a strategic planning for prevention and treatment measures to reduce the PU indexes in
the institution. Descriptors: Nursing; Pressure Ulcer; Intensive Care Units; Prevalence.
RESUMO
Objetivo: detectar a prevalência de Úlceras por Pressão (UPs) em pacientes internados em Unidades de
Terapia Intensiva (UTIs). Método: estudo transversal, de abordagem quantitativa, desenvolvido em um
hospital de referência para o estado do Rio Grande do Norte em urgência e trauma, situado no distrito
sanitário leste do município de Natal (RN), Brasil. Resultados: a prevalência encontrada de UPs foi de 69% nas
quatro UTIs. Individualmente, a UTI Cardiológica apresentou 44,4%; UTI Bernadete, 85,7%; UTI Geral, 60%; e
UTI do Pronto-Socorro, 87,5% de prevalência de UPs. Conclusão: é necessário nortear um planejamento
estratégico para medidas de prevenção e tratamento para redução dos índices de UPs na instituição.
Descritores: Enfermagem; Úlcera por Pressão; Unidades de Terapia Intensiva; Prevalência.
RESUMEN
Objetivo: detectar la prevalencia de Úlceras por Presión (UPs) en pacientes internados en Unidades de
Terapia Intensiva (UTIs). Método: estudio transversal, de enfoque cuantitativo, desarrollado en un hospital de
referencia para el estado de Rio Grande do Norte en urgencia y trauma, situado en el distrito sanitario este
del municipio de Natal (RN), Brasil. Resultados: la prevalencia encontrada de UPs fue de 69% en las cuatro
UTIs. Individualmente, la UTI Cardiológica presentó 44,4%; UTI Bernadete, 85,7%; UTI General, 60%; y UTI de
Pronto-Socorro, 87,5% de prevalencia de UPs. Conclusión: es necesario guiar un planeamiento estrategico
para medidas de prevención y tratamiento para reducción de los índices de U.
Measuring to Improve Medication Reconciliationin a Large Sub.docxalfredacavx97
Measuring to Improve Medication Reconciliation
in a Large Subspecialty Outpatient Practice
Elizabeth Kern, MD, MS; Meg B. Dingae, MHSA; Esther L. Langmack, MD; Candace Juarez, MT; Gary Cott, MD;
Sarah K. Meadows, MS
Background: To assess performance in medication reconciliation (med rec)—the process of comparing and reconciling
patients’ medication lists at clinical transition points—and demonstrate improvement in an outpatient setting, sustainable
and valid measures are needed.
Methods: An interdisciplinary team at National Jewish Health (Denver) attempted to improve med rec in an ambulatory
practice serving patients with respiratory and related diseases. Interventions, which were aimed at physicians, nurses (RNs),
and medical assistants, involved changes in practice and changes in documentation in the electronic health record (EHR).
New measures designed to assess med rec performance, and to validate the measures, were derived from EHR data.
Results: Across 18 months, electronic attestation that med rec was completed at clinic visits increased from 9.8% to 91.3%
(p < 0.0001). Consistent with this improvement, patients with medication lists missing dose/frequency for at least one prescription-
type medication decreased from 18.1% to 15.8% (p < 0.0001). Patients with duplicate albuterol inhalers on their list decreased
from 4.0% to 2.6% (p < 0.0001). Percentages of patients increased for printing of the medication list at the visit (18.7% to
94.0%; p < 0.0001) and receipt of the printed medication list at the visit (52.3% to 67.0%; p = 0.0074). Documentation
that patient education handouts were offered increased initially then declined to an overall poor performance of 32.4% of
clinic visits. Investigation of this result revealed poor buy-in and a highly redundant process.
Conclusion: Deriving measures reflecting performance and quality of med rec from EHR data is feasible and sustainable
over the time periods necessary to demonstrate change. Concurrent, complementary measures may be used to support the
validity of summary measures.
Medication reconciliation (med rec) is the process of sys-tematically and comprehensively reviewing the
medications a patient is taking, to ensure that medications
added, changed, or discontinued are evaluated for poten-
tial safety concerns. One of the three current Joint
Commission National Patient Safety Goals (NPSGs) on med-
ication safety (Goal 3), concerns medication reconciliation,
which ambulatory care organizations have been expected to
perform since 2005. The current version of the goal
(NPSG.03.06.01), effective July 1, 2011, stipulates that am-
bulatory care organizations maintain and communicate
accurate patient medication information.1 One require-
ment is that the organization obtain the patient’s medication
information at the beginning of an episode of care, with the
information to be updated when the patient’s medications
change. Ideally, med rec should occur at each transition of
care or han.
Contributing to the Team’s Work Score 20 pts.20 - 25 pts..docxalfredacavx97
Contributing to the Team’s Work
Score : 20 pts.
20 - 25 pts.
Feedback:
High contribution
Interacting with Teammates
Score : 19 pts.
13 - 23 pts.
Feedback:
Moderate level of interaction
Keeping the Team on Track
Score : 23 pts.
20 - 25 pts.
Feedback:
Highly skilled at keeping on track
Expecting Quality
Score : 14 pts.
12 - 15 pts.
Feedback:
High quality expectations
Having Relevant Knowledge, Skills, and Abilities (KSAs)
Score : 9 pts.
8 - 10 pts.
Feedback:
Highly relevant knowledge and skills
Feedback score:
Score : 85 pts.
Range-based Feedback:
84 - 105 pts.
Feedback:
Highly effective team member
Complete
the "Evaluate Team Member Effectiveness" self-assessment.
Write
a 700- to 1,050-word paper in which you address the following:
Do you agree with your results?
Based on your self-assessment, what do you see as your strengths and weaknesses regarding working on a team?
Have you ever engaged in social loafing while on a team? Why or why not?
How does working effectively on a team give you an advantage in the workplace?
How do groups normally develop?
How does the effectiveness of the team members influence the group's development process?
Format
your paper consistent with APA guidelines.
.
Measuring Performance at Intuit A Value-Added Component in ERM Pr.docxalfredacavx97
Measuring Performance at Intuit: A Value-Added Component in ERM Programs
ABC Organization is looking to improve on their Enterprise Risk Management (ERM) program. A board member saw Intuit’s ERM Performance Measurement Model case study. As with any ERM program, Intuit’s program has continued to evolve since 2009.
Intuit’s ERM program began with the company's practice of risk management on an ad hoc basis. When a problem occurred, team were formed to address the issue. When it was over, it was back to business as usual. In the late 2000’s, Intuit’s ERM program focused on building a sustainable risk management capability. The program provided leadership with current and emerging risks to help them make strategic decisions. Intuit built the program using a ERM maturity model to get the right foundation. It was realized that executive leadership needed to measure the performance of the program. So key risk indicators (KRIs) were used to understand the potential emerging risks and any trends that may impact current risks. Also, key performance indicators (KPIs) can help in understanding and manage current risks. By identifying these KRIs and KPIs in the, the case study reader should gain an understanding of the importance of and the need to incorporate these indicators.
As risk manager, you are responsible for ensuring your organization minimizes its risks. Your board became aware of this case study and has asked you to create a presentation for the next board meeting where you will present information about this case study and the effects of implementing KPIs and KRIs at Intuit.
Create a PowerPoint® narration report of at least 20 slides based on your findings about this case study along with the message that is delivered based upon this case (not including the cover page and reference page). If you do not own a copy of Microsoft PowerPoint use a comparable slide software or Google Slides (free and accessible from Google.com). In the presentation, address the following from the Intuit ERM program:
· What represents the key performance indicators of the ERM program?
· What represents the key risk indicators of the ERM program?
· What improvements would you make?
· Does this represent an effective risk management program? If not, what is missing? (Support your response with details from the case study and properly cited references.)
· Would this program work for a publicly traded corporation of similar size?
· How important do you view alignment and accountability among a management team?
Make sure to provide a reference slide that provides APA citations of any sources used in the PowerPoint presentation. This slide does not require narration. Written Parameters/Expectations:
· At least 20 slides in length, with each slide having a written narration in Standard English explaining the key ideas in each slide.
· The written narrative presentation should have a highly developed and sustained viewpoint and purpose.
· The written communication.
Controversial Issue in Microbiology Assignment Use of antibacte.docxalfredacavx97
Controversial Issue in Microbiology Assignment
:
Use of antibacterial soaps. Are they helpful? Are they potentially harmful?
Assignment due (uploaded to Acorn) on: Oct 16
Format: Essay (1-2 pages, double spaced plus references)
The assignment should include:
- a discussion of a controversial issue in microbiology (in list provided or propose an idea to me)
- literature supporting / denying the controversial issue
- your ideas on the issue
- the real world relevance of the issue
- a list of references (primary literature should be the majority of your sources and each idea mentioned should be cited)
.
Control measures for noncommunicable disease may start with basic sc.docxalfredacavx97
Control measures for noncommunicable disease may start with basic screening initiatives and end with the development and implementation of preventive population-based measures and activities.
As a newly trained Epidemic Intelligence Service (EIS) officer, you are asked to develop a population-based prevention program for a chronic disease.
Identify a chronic disease that can be detected through screening. Describe how screening influences and enhances prevention. Discuss how and where you would implement a screening initiative and who would be the core or target population.
.
Contrasting Africa and Europes economic development.Why did Europ.docxalfredacavx97
Contrasting Africa and Europe's economic development.
Why did Europe develop more quickly than Africa?
Using the text book and/or lecture notes:
list and explain 5 advantages Europe possessed that Africa lacked in its economic development.
Minimum requirement 1 (one) page, typed, doubled spaced.
due 10/26 noon LAtime
.
Measure the dependence of the resistance in the spinel Lu2V2O7 on .docxalfredacavx97
Measure the dependence of the resistance in the spinel Lu2V2O7 on ionic liquid doping
"I Have a Dream," Address Delivered at the March on Washington for Jobs and Freedom
Author:
King, Martin Luther, Jr. (Southern Christian Leadership Conference)
Date:
August 28, 1963
Location:
Washington, D.C.
Genre:
Audio
Speech
Topic:
March on Washington for Jobs and Freedom, 1963
Audio:
Listen to Audio
Details
In his iconic speech at the Lincoln Memorial for the 1963 March on Washington for Jobs and Freedom, King urged America to "make real the promises of democracy." King synthesized portions of his earlier speeches to capture both the necessity for change and the potential for hope in American society.
I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. [applause]
Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves [Audience:] (Yeah) who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity. (Hmm)
But one hundred years later (All right), the Negro still is not free. (My Lord, Yeah) One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. (Hmm) One hundred years later (All right), the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later (My Lord) [applause], the Negro is still languished in the corners of American society and finds himself in exile in his own land. (Yes, yes) And so we’ve come here today to dramatize a shameful condition.
In a sense we’ve come to our nation’s capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence (Yeah), they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men (My Lord), would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness. It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned. (My Lord) Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked insufficient funds. [enthusiastic applause] (My Lord, Lead on, Speech, speech)
But we refuse to believe that the bank of justice is bankrupt. (My Lord) [laughter] (No, no) We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. (Sure enough) And so we’ve come to cash this check (Yes), a check that will give us upon demand the riches of freedom (Yes) and the security of justice. (Yes Lord) [enthusiastic applause]
.
Measures of Similaritv and Dissimilaritv 65the comparison .docxalfredacavx97
Measures of Similaritv and Dissimilaritv 65
the comparison between people will be dominated by differences in income. In
particular, if the similarity or dissimilarity of two people is calculated using the
similarity or dissimilarity measures defined later in this chapter, then in many
cases, such as that of Euclidean distance, the income values will dominate the
calculation.
The mean and standard deviation are strongly affected by outliers, so the
above transformation is often modified. First, the mean is replaced by the
median, i.e., the middle value. Second, the standard deviation is replaced by
the absolute standard deviation. Specifically, if r is a variable, then the
absolute standard deviation of r is given by oa : Dlrl*n - ltl, where ri is
lhe 'ith value of the variable, rn is the number of objects, and. p, is either the
mean or median. Other approaches for computing estimates of the location
(center) and spread of a set of values in the presence of outliers are described
in Sections 3.2.3 and 3.2.4, respectively. These measures can also be used to
define a standardi zation transformation.
2.4 Measures of Similarity and Dissimilarity
Similarity and dissimilarity are important because they are used by a number
of data mining techniques, such as clustering, nearest neighbor classification,
and anomaly detection. In many cases) the initial data set is not needed once
these similarities or dissimilarities have been computed. Such approaches can
be viewed as transforming the data to a similarity (dissimilarity) space and
then performing the analysis.
We begin with a discussion of the basics: high-level definitions of similarity
and dissimilarity, and a discussion of how they are related. For convenience,
the term proximity is used to refer to either similarity or dissimilarity. Since
the proximity between two objects is a function of the proximity between the
corresponding attributes of the two objects, we first describe how to measure
the proximity between objects having only one simple attribute, and then
consider proximity measures for objects with multiple attributes. This in-
cludes measures such as correlation and Euclidean distance, which are useful
for dense data such as time series or two-dimensional points, as well as the
Jaccard and cosine similarity measures, which are useful for sparse data like
documents. Next, we consider several important issues concerning proximity
measures. The section concludes with a brief discussion of how to select the
right proximity measure.
2.4
66 Chapter 2 Data
2.4.L Basics
Definitions
Informally, the similarity between two objects is a numerical measure of the
degree to which the two objects are alike. Consequently, similarities are hi,gher
for pairs of objects that are more alike. Similarities are usually non-negative
and are often between 0 (no similarity) and 1 (complete similarity).
The dissimilarity between two objects is a numerical measure of the de-
gree to which the two obj.
MDS 4100 Communication Law Case Study Privacy CASE .docxalfredacavx97
MDS 4100 Communication Law
Case Study: Privacy
CASE STUDY: PRIVACY
You are a reporter for WKRN-TV, covering local police activity as part of your beat. Your editor
tells you to get over to McGavock High School as quickly as possible. An anonymous caller,
saying she lives across the street from the public school, told a news editor she heard four or
five gunshots coming from the school building as she was outside walking her dog. Within
seconds, she says, students were running outside and screaming. A listen to the police band
receiver in the newsroom indicates something is up at the school.
You take a videographer and arrive on the scene about 1:30 p.m. Five or six Metro police cars
are parked near the school, and an ambulance arrives seconds later as you get out of your car.
The entrance to the school building is blocked off and police are guarding the area, admitting no
one except authorities into the building.
After questioning police, you confirm the fact there has been a shooting, but that’s as far as you
get. You begin asking bystanders for more information. A number of McGavock students have
remained at the scene. Several tell you a student was shot in a first-floor restroom. A girl who
claims to be a friend of the victim says his name is James DeVore, a freshman. She said she
thinks he is 14 years old. Another student says DeVore recently turned 15.
No one present knows who is responsible for the shooting. Minutes later police escort a young
man, handcuffed, from the school building. They place him in a squad car and drive away. You
ask people in the crowd if anyone can identify the alleged suspect. At least four tell you he is
Brian Samuels, a sophomore. You ask police at the scene to confirm this information, but no one
will reply.
Your videographer tells you she got footage of the boy being placed in the squad car. While
talking to her, you hear screams in the background. You run around the side of the building to
the loading dock area. Police have taped off the immediate area but you can see what’s going
on. EMTs are wheeling the covered body of the victim to an ambulance waiting near the dock.
Some students are crying. The videographer gets shots of the body being placed into the
ambulance and close-ups of crying students.
You approach several police officers standing near a squad car, hoping to get more facts. Inside
the squad car an officer is radioing into police headquarters. You hear him saying “the victim is
James DeVore, age 15.” The officer radios that the suspect, Samuels, has admitted to the
shooting. You also hear the following: “Samuels said it was it was payback, that DeVore had
sexually assaulted Samuels’ 6-year-old sister.” Because you are under deadline, you decide not
to interview the officers personally and head back to the station.
When you get back to the station, a colleague tells you he covered a story two years ago on
another in.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
1. Marketing Excellence Southwest Airlines
Southwest Airlines debuted in 1971 with little money but lots of
personality. Marketing itself as the LUV airline, the company
featured a bright red heart logo and relied on outrageous antics
to generate word of mouth and new business. Flight attendants
in red-orange hot pants served Love Bites (peanuts) and Love
Potions (drinks). Today, it is Fortune’s seventh-most admired
company in the world.
How did a small-budget airline accomplish so much?
Southwest’s business model is based on streamlining its
operations, which results in low fares and satisfied, loyal
consumers. The company uses a point-to-point routing system,
flying thousands of shuttle trips between different pairs of
airports or “points” and carrying more passengers per plane than
any other airline. Each aircraft averages 6.25 flights a day,
flying for almost 12 hours. Southwest can accomplish such a
feat because it avoids the traditional hub-and-spoke system and
has extremely fast turnaround. In its early years, it turned
planes around in less than 10 minutes. Today it averages 30
minutes—half the industry average.
Southwest’s unique boarding process also helps expedite
departure. Instead of getting assigned seating, passengers are
put in one of three groups (A, B, C) and given a number when
they check in. Group A boards first and in numerical order (for
example, A1–A30). Once on board, passengers may sit
anywhere they like.
Southwest also saves by flying only Boeing 737-700s and 737-
800s. This simplifies the training process for pilots, flight
attendants, and mechanics and lets management substitute
aircraft, reschedule flight crews, and transfer mechanics quickly
and effortlessly.
One of Southwest’s biggest cost savings techniques is its
2. strategy of purchasing fuel options years in advance. Jet fuel is
an airline’s largest expense and now accounts for 35 percent of
operating costs versus 13 percent just a little more than a
decade ago. Many of Southwest’s long-term contracts allowed
the airline to purchase fuel at $51 per barrel, a significant
savings especially during the 1990s and 2000s when oil spiked
past $100 per barrel. Analysts estimate it has saved more than
$2 billion this way.
Southwest also improves its fuel efficiency by making its planes
lighter. Crew members power-wash the jet engines each night to
remove dirt, planes carry less water in bathrooms, and seats
have been replaced with lighter models. Because the airline
consumes approximately 1.5 billion gallons of jet fuel each
year, every minor change adds up.
Southwest has expanded by entering new markets other airlines
overprice and underserve. These usually include secondary
cities with smaller airports, whose lower gate fees and reduced
congestion promote faster turnaround and lower fares. The
company believes it can reduce fares by one-third to one-half
whenever it enters a new market, and it expands every market it
serves by making flying affordable for more people. Southwest
acquired Air Tran in 2011 for $1.4 billion, expanding its
consumer base and adding new destinations like Richmond,
Memphis, and cities in Mexico and Puerto Rico, its first
international locations.
Southwest has pioneered unique services and pricing programs
such as same-day freight service, senior discounts, Fun Fares,
and Ticketless Travel. The airline was the first with a Web site,
the first to deliver live updates on ticket deals, and the first to
post a blog. In recent years, it has added revenue through
premium ticketing features like premium boarding positions at
the gate and early bird check-in, which automatically assigns
the best seat possible.
Throughout Southwest’s history, its advertising has focused on
low fares, frequent flights, on-time arrivals, and a top safety
record. The company uses humor to convey its warm, friendly
3. personality. Its tagline, “Ding! You are now free to move
around the country,” was a parody of in-flight announcements.
The lighthearted attitude carries over to entertaining on-board
messages, crews who burst into song in the terminal, and
several personalized aircrafts, including three painted like
flying orca whales.
Despite its no-frills service, Southwest wins the hearts of
customers. The company consistently ranks at the top in
customer service for airlines and has the lowest ratio of
complaints per passenger. It has been Fortune magazine’s most
admired U.S. airline since 1994 and one of its five best places
to work. Southwest’s financial results also shine; the company
has been profitable for 41 straight years, with no layoffs despite
a travel slump created by the slow economy and fears of
terrorism. When other airlines started charging for baggage,
drinks, and snacks, Southwest went against the tide with a “bags
fly free” policy.
Although the hot pants are long gone, Southwest’s NYSE stock
symbol is LUV, and red hearts are found across the company,
embodying the idea of employees “caring about themselves,
each other, and Southwest’s customers.” “Our fares can be
matched; our airplanes and routes can be copied. But we pride
ourselves on our customer service,” said Sherry Phelps, director
of corporate employment. In fact, having a sense of humor is a
selection criterion for hiring. As one employee explained, “We
can train you to do any job, but we can’t give you the right
spirit.”
Sources: .Barney Gimbel, “Southwest’s New Flight Plan,”
Fortune, May 16, 2005, pp. 93–98; Melanie Trottman,
“Destination: Philadelphia,” Wall Street Journal, May 4, 2004;
Andy Serwer, “Southwest Airlines: The Hottest Thing in the
Sky,” Fortune, March 8, 2004; Colleen Barrett, “Fasten Your
Seat Belts,” Adweek, January 26, 2004, p. 17; Jeff Bailey,
“Southwest Airlines Gains Advantage by Hedging on Long-
4. Term Oil Contracts.” New York Times, November 28, 2007;
Michelle Maynard, “To Save Fuel, Airlines Find No Speck Too
Small,” New York Times, June 11, 2008; Daniel B. Honigan,
“Fred Taylor Leads Southwest Airlines’ Customers to New
Heights of Customer Satisfaction,” Marketing News, May 1,
2008, pp. 24–26; Matthew Malone, “In for a Landing,” Condé
Nast Portfolio, August 2008, pp. 91–93; Hugo Martin, “Is
Southwest Airlines Losing the Luv?,” Los Angeles Times,
February 9, 2013; Danielle Schlanger, “How Southwest Keeps
Making Money in a Brutal Airline Industry,” BusinessInsider,
June 13, 2012; Southwest Annual Report 2012;
www.southwest.com..
Assignment 2
Title of the Assignment
By Your Name
Course Name
Professor Name
Date
5. Title of the Assignment
Topic Introduction
In the introduction section, introduce the companies you have
selected. Also, provide background information about the
companies.
Company inventory
Here you will identify the types of inventories these companies
currently manage and describe their essential inventory
characteristics.
Goods and Services Design Concept
In this paragraph make sure you analyze how each of their
goods and service design concepts are integrated.in the
companies’ business strategy.
Inventory and Role in Performance
Provide detail by evaluating the role the inventory plays in the
company’s performance, operational efficiency, and customer
satisfaction.
Layouts for Each Company
In this section, compare and contrast the two – four (2-4)
different types of layouts found with each company; explain the
importance of the layouts to the company’s manufacturing or
service operations.
Metrics Used in Evaluating Performance
The expectation here is that you determine at least two (2)
metrics to evaluate supply chain performance of the companies;
suggest improvements to the design and operations of their
supply chains based on those metrics.
Improvements
Suggest ways to improve the inventory management for each of
the companies without affecting operations and the customer
benefit package. Provide a rationale to support the suggestion.
Conclusion
6. Example: In conclusion, there is value is in… Provide your
learning from the assignment and the research.
Sources
1. Business Insider. (2016). These Are the 7 Biggest US
Airlines. Retrieved from http://www.businessinsider.com/these-
are-the-7-biggestus-airlines-2016-4#1-delta-7
2. Federal Aviation Administration. (2017). Air Traffic by the
Numbers. Retrieved from
https://www.faa.gov/air_traffic/by_the_numbers/
3. Brett Snyder. (2009). December Premium Air Traffic Down
More Than 13 Percent. Retrieved from
https://www.cbsnews.com/news/december-premium-air-traffic-
down-more-than-13-percent/
THESE ARE EXAMPLES OF SOURCE PLACEMENT.
PLEASE UPDATE WITH YOUR OWN.
2
2
Operations Management BUS 430
Assignment 2
Assignment 2
Due the end of week 8: Sunday, March 1st
Worth 300 points
Write a six to eight five to seven (5-7) (6-8) page paper
Use three (3) quality references
Assignment Scope
7. Research two (2) manufacturing or two (2) service companies ,
or (1) Service company and (1) manufacturing company, that
manage inventory, and complete this assignment
Determine the types of inventories these companies currently
manage and describe their essential inventory characteristics.
Analyze how each of their goods and service design concepts
are integrated.
Evaluate the role their inventory plays in the company's
performance, operational efficiency, and customer satisfaction.
Compare and contrast the two - four (2-4) different types of
layouts found with each company; explain the importance of the
layouts to the company's manufacturing or service operations.
Determine at least two (2) metrics to evaluate supply chain
performance of the companies; suggest improvements to the
design and operations of their supply chains based on those
metrics.
Suggest ways to improve the inventory management for each of
the companies without affecting operations and the customer
benefit package. Provide a rationale to support the suggestion.
Academic Standard
This course requires use of Strayer Writing Standards (SWS).
The format may be different than other Strayer University
courses. Please take a moment to review the SWS
documentation for details (more information and an example is
included in the Strayer Writing Standards left menu link).
Include a cover page containing the title of the assignment, the
student's name, the professor's name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
Academic Integrity
8. SafeAssign is the tool that confirms similarity and plagiarism
Similarity Rate of 25% (up to 35% if due to use of template)
Synthesize
Do not over-use quotations
Cite your sources
Questions
?
Marketing Excellence Best Buy
Best Buy is the world’s largest multichannel consumer
electronics retailer, with $45 billion in sales in fiscal 2013.
Sales boomed in the 1980s as the company expanded nationally
and made some risky business decisions, like putting its sales
staff on salary instead of commission. This decision created a
more consumer-friendly, low-pressure shopping atmosphere and
resulted in an instant spike in overall revenues. In the 1990s,
Best Buy ramped up its computer product offerings, and by
1995 it was the biggest seller of home PCs, a powerful market
position during the Internet boom.
At the turn of the 21st century, Best Buy faced new retail
competitors, including Costco, Walmart, and Target, which
boosted their electronics divisions and product offerings and
often priced lower than Best Buy. The company believed the
best way to differentiate itself from the competition was to
emphasize customer service by selling product warranties and
offering personal services like home delivery and installation.
Its purchase of Geek Squad, a 24-hour computer service
company, proved profitable and strategically wise as home and
small-office networks became more complex and the need for
9. personal computing attention increased. By 2004, Best Buy had
placed a Geek Squad station in each of its stores, providing
consumers with personal computing services in multiple
channels: in the stores, online, on the phone, and at home.
Best Buy also segmented its broad customer base into a handful
of specific targets such as the affluent tech geek, the busy
suburban mom, the young gadget enthusiast, and the price-
conscious dad. It used extensive research to determine which
segments were the most abundant and lucrative in each market
and configured its stores and trained its employees to target
those shoppers. For example, stores targeting affluent tech
geeks offered a separate home theatre department with
knowledgeable salespeople on location. Stores with a high
volume of suburban mom shoppers offered personal shopping
assistants to help Mom get in and out as quickly as possible
with the exact items she needed.
Sometimes a store experienced a new type of lucrative
customer. For example, in the coastal town of Baytown, Texas,
the local Best Buy observed frequent visits from Eastern
European workers coming off cargo ships and oil tankers. These
men and women used their precious free time to race over to the
store and search the aisles for Apple’s iPods and laptops, which
were cheaper in the United States than in Europe. To cater to
this unique consumer, the store rearranged its layout, moving
iPods, MacBooks, and their accessories from the back to the
front, and added signage in simple English. The result: Sales
from these European workers increased 67 percent.
Best Buy is hailed for growing into a $50 billion company
virtually through one channel. However, in recent years, the
company has struggled to maintain its retailing dominance. One
reason is that consumers no longer have the same interest in
large television sets, computers, or entertainment centers that
took up so much retail space in years past. In addition,
“showrooming” has become a problem, in which consumers visit
stores to look, touch, and test out the products but leave empty-
handed and purchase online instead. In fact, online retailers like
10. Amazon.com have become Best Buy’s biggest competitors in
recent years. The company’s overall market share in electronics
and appliances is 16 percent, but it has only a 7 percent market
share online. In comparison, Amazon’s overall market share in
electronics/appliances is 4 percent, but it is the market leader
online, with a 21 percent market share.
Best Buy has acknowledged that it was slow to respond to
category and channel shifts and was too focused on a single
channel strategy when consumers’ behaviors were changing. As
a result, sales slipped, customer satisfaction declined, and stock
value went with it. To turn things around, the company hired a
new CEO who implemented a strategic initiative in 2013.
“Renew Blue” was developed to reinvigorate and rejuvenate the
customer experience. Online, Best Buy put a huge emphasis on
improving the consumer’s experience with faster and easier
navigation tools, more competitive pricing, and relevant product
offerings. The company also started shipping many of its online
orders directly from nearby store locations, which improved
delivery time and inventory turns.
Within its 1,477 domestic retail stores, Best Buy integrated a
new optimization layout, which allocated additional space to
growing and more profitable products like smart phones and
reduced space for declining categories like entertainment. The
company also plans to decrease the number of large stores it
operates and increase the number of smaller, mobile stores.
As Best Buy evolves from a single-channel to a multichannel
retailer, it faces many opportunities to grow its business even
further. The U.S. consumer electronics and appliance market is
a $228 billion industry, and the company is making changes to
compete better and capture more market share. With so many
storefronts across the nation, Best Buy has a competitive
advantage and can leverage these assets as it expands into more
channels.
11. Sources: .Jena McGregor, “At Best Buy, Marketing Goes
Micro,” Businessweek, May 15, 2008; Matt Richtel, “Last Man
Standing,” The New York Times, July 17, 2009; Matthew
Boyle, “Best Buy’s Giant Gamble,” Fortune, March 29, 2006;
Millstein, “Best Buy’s Quest to Master Customer Centricity,”
Chain Store Age, December 2007; Ann Zimmerman, “Best Buy
Plays Web Hardball,” Wall Street Journal, October 12, 2012;
Walter Loeb, “Best Buy in Turmoil, Will It Survive?,” Forbes,
August 22, 2012; Paula Rosenblum, “Can Best Buy Survive and
Are Its Problems Really All about Amazon?,” Forbes, August
12, 2013; Margaret Bogenrief, “Best Buy Is Pulling Off an
Incredible Turnaround,” BusinessInsider, July 30, 2013; NPD,
Nielsen, Stevenson Traqline, Best Buy internal analysis,
“Renew Blue,” Best Buy Analyst and Investor Day presentation,
November 12, 2012; BestBuy.com, 2012 Annual Report.
Marketing Excellence Amazon.com
Founded by Jeff Bezos in 1995, Amazon.com started as the
“world’s largest bookstore” and, ironically, owned no books.
Bezos promised to revolutionize retailing, however, and over
the years he has blazed a trail of e-commerce innovations that
many executives have studied and companies have followed.
Amazon initially set out to create personalized storefronts for
each customer by providing more useful information and more
choices than found in a neighborhood bookstore. Readers could
review books and evaluate them on a one- to five-star rating
scale, while fellow browsers could rate the reviews for
helpfulness. The company’s personal recommendation service
aggregated buying-pattern data to infer who might like which
book. Amazon also introduced its revolutionary one-click
shopping, which allowed buyers to make purchases effortlessly
with a single click.
Amazon started to diversify its product line in the late 1990s,
first with DVDs and videos and then with consumer electronics,
games, toys, software, video games, and gifts. The company
continued to expand its product offerings and in 2007 launched
12. Amazon Video On Demand, allowing consumers to rent or
purchase films and television shows to watch on their computers
or televisions. Later that year, it introduced Amazon MP3,
which competed directly with Apple’s iTunes and had
participation from all the major music labels.
Amazon’s most successful product launch was the Kindle, its
branded electronic book reader that delivered hundreds of
thousands of books, magazines, blogs, and newspapers in a
matter of seconds. As thin as a magazine and light as a
paperback, the device has been the company’s best-selling
product since 2009. Today, you can find virtually anything you
want on Amazon.com. The company has successfully
established itself as the biggest online retailer in the world by
enabling merchants of all kinds to sell items on the site.
In addition to its core business, Amazon also runs an
“Associates” program that allows independent sellers and
businesses to receive commissions for referring customers to
the site in a variety of ways, including direct links and banner
ads as well as Amazon Widgets, mini-applications that feature
the company’s wide selection of products. Associates can create
an Amazon-operated online store easily, with low risk and no
additional cost or programming knowledge. Fulfillment by
Amazon (FBA) takes care of picking, packing, and shipping the
merchant’s products to its customers.
One consistent key to Amazon’s success is its willingness to
invest in the latest technology to make shopping online faster,
easier, and more personally rewarding for its customers and
third-party merchants. During peak season in 2012, the company
sold approximately 306 items per second, or 26 million items
per day. Small wonder that it continually looks for ways to
improve delivery. For a $99 annual fee, Amazon Prime provides
unlimited free express shipping for millions of items. While
free shipping and price cuts are sometimes unpopular with
investors, Bezos believes they build customer satisfaction,
loyalty, and frequency of purchase orders.
In 2013, Amazon.com announced a partnership with the U.S.
13. Postal Service to begin delivering orders on Sundays. Bezos
also predicted on 60 Minutes that the company may use drones
in the near future to make same-day delivery of lightweight
products within short distances of distribution warehouses.
(Critics find this unlikely for many reasons, though.)
Amazon has also maintained competitive and low prices
throughout its product expansion. The company understands
how important it is to keep its prices low in order to drive the
volume it needs to remain a market leader and expand
geographically. Amazon’s practice of selling books at heavily
discounted prices, however, has upset some of its channel
partners in publishing, as have its attempts to become a
publisher in its own right.
From the beginning, Bezos has said that even though he started
an online bookstore, he eventually wanted to sell everything to
everyone through Amazon.com. The company continues to
invest significantly in technology, is focused on the long term,
and has successfully positioned itself as a technology company
with its wide range of Amazon Web Services. This growing
collection of infrastructure applications meets the retailing
needs of companies of virtually all sizes. Amazon has
successfully reinvented itself time and again and created a
critical channel for merchants around the world who are able to
reach more than 244 million customers worldwide.