This document discusses key concepts related to microcultures and media, including media literacy, hyper-commercialism, critical culture approach, and stereotypes. It also discusses representations of microcultures in terms of identity, participation, community, and diversity. Finally, it addresses audience perception, critical culture and media approaches, and the importance of media literacy in developing strong critical thinking skills from a young age to understand different media messages and interpretations.

1. MEDIA AND DIVERSITY IN CULTURE
COM-530 MEDIA AND DIVERSITY IN CULTURE
COLLABORATIVE LEARNING COMMUNITY ASSIGNMENT
- MICROCULTURES
JENNI ZIMMER
HELEN CHLUPSA
GLADYS NIEVES
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EFFECTS OF MEDIA ON DIVERSITY IN CULTUREKey
ConceptsMicroculture RepresentationAudience
PerceptionCritical Culture ApproachMedia Literacy
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KEY CONCEPTS ON MICROCULTURES AND MEDIA

2. MICROCULTURES AND MEDIA VOCABULARY
Media literacy: the ability to identify the different forms of
media and understand the messages they are sending (Grace,
2005). Hyper-commercialism: mixing media to increase
exposure with the intent to generate a higher profit I haven’t
studied this and struggled to find information…do you have
some?Scientific theory: Should we change this to social
learning theory?Critical culture approach: rooted in critiquing
and changing the whole, rather than understanding or explaining
it (Straubhaar, LaRose & Davenport, 2018)Stereotypes:
“making of generalizations about groups of people on the basis
of limited information” (Straubhaar et al., 2018, p. 419)
MICROCULTURES REPRESENTATIONIdentityParticipation
CommunityAgreementDiversity
MICROCULTURES REPRESENTATION(Hi Gladys and Jenni)
You can write and cite something in here… Let’s text or post to
CLC Forum the slides we are going to work on.
AUDIENCE PERCEPTION
AUDIENCE PERCEPTION

3. CRITICAL CULTURE APPROACH
CRITICAL CULTURE AND MEDIA
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MEDIA LITERACY
Traditionally, literacy has been confined to printed materials
such as newspapers, magazines and journalsToday, media is
received in several ways; social, television, music, video games
and traditional printMedia has different effects on different
people and interpretation variesMedia literacy requires strong
critical thinking skills that ideally are developed at an early
ageAbility to decode messages and understand the meaning
behind them
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REFERENCES Grace, D. J. (2005). Media Literacy: What, Why,

4. and How? Educational Perspectives, 38(2), 5–8. Retrieved from
https://search-ebscohost-
com.lopes.idm.oclc.org/login.aspx?direct=true&db=eric&AN=E
J877622&site=eds-live&scope=siteStraubhaar, J. D., LaRose,
R., & Davenport, L. (2018). Media now: Understanding media,
culture, and technology. Boston, MA: Cengage Learning.