Marketing Dissertation Topics
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The document lists 50 potential marketing dissertation topics ranging across various aspects of marketing such as loyalty programs, branding, social media marketing, customer service, and industry-specific marketing approaches. Some of the topics included are comparing the strategies of Amazon and eBay, the role of social media in marketing, how brand image affects customer loyalty, and effective marketing techniques across online and offline channels.
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Individual: Ultimately its individuals making the decision of buying or not or from where so characteristics of individuals, education, experience, values, income affects the buying behaviour
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Chanel aims to capture a younger target market between ages 25-35. The research will use secondary data sources like census reports and surveys, as well as primary data collection through in-depth interviews, focus groups, and surveys of women ages 25-35. Data analysis methods will include simple tabulation, cross tabulation, correlation analysis, and cluster analysis to identify the target market. The goal is to understand this new market, increase sales and profits, and build long-term brand loyalty.
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The document summarizes a study on consumer behavior towards dark chocolate. The objective was to understand customer satisfaction, preferences, consumption patterns, and factors affecting purchase. A survey was conducted of 162 respondents selected through convenience sampling. Segments were identified based on behavioral, psychological, and demographic factors. The target segment was identified as regular consumers who are loyal, enthusiastic, and less price sensitive. Positioning strategies included differentiation based on quality and taste, value for money, and brand positioning. The conclusion was that Cadbury is most preferred brand, customers are not very loyal and seek better options, and taste is a main factor for those who do not prefer dark chocolate.
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A complete information is given starting from the meaning of personality to its theories to its relation to marketing.
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