The document summarizes the competencies and services provided by the Marketing Department of Perm State National Research University. The department offers [1] integration of Russian and international marketing expertise and practical solutions, [2] over 1,000 business partnerships and client success stories in various industries, and [3] a wide range of marketing services including research, strategy, promotion, and neuromarketing. They take a personal approach and work as a project team for each client.

2. Competences
The combination of science, practice and creative work
Integration of Russian and international experience
Practical solutions from marketing experts
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3. Компетенции специалистов ПГНИУ
Актуальные и гармоничные предложения в сфере бизнес-
образования, маркетинга, инвестиций
Компетенции российских и зарубежных экспертов
Решения, апробированные профессионалами рынка
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More than 1 000 business-partners and clients

4. Success Stories
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Completed focus-groups:
Researches of customers behavior on the markets of bottled
water, olive oil, information services and in the framework of
exciting recreation and trade infrastructure
Testing of the products design and corporate identity
… and so on.

5. 5
Completed researches in retail sector
for retail chain “7Я” (Family)
Completed complex marketing research of the enameled
ware market for JSC “Lysva Metallurgic Plant” (Lysva, Russia)
Content-analysis
Focus-group researches
Retail audit
Inquiry
… and so on.
Success Stories

6. Projects
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Grant of the Russian Humanitarian Science Foundation:
Governmental regulation system development for industry-
specific markets under the conditions of Russia's WTO
accession (on the timber-processing industry complex
materials)
Amount of finance– 900 000 RUB.
Common research project with Ondokuz Mayis University
(Samsun, Turkey):
Mathematic and computer model building of forest seed
orchard in the Urals region
… and so on.

7. 7
Cooperation with international partners
Hannover Messe, 2012

8. Partners
ТСС-Company (Freiburg, Germany)
ITM Investment Trade Marketing GmbH (Freiburg,
Germany)
Budapest Cornivus University (Budapest, Hungary)
Szent István University (Gödöllő, Hungary)
Ondokuz Mayis University (Samsun, Turkey)
Plekhanov Russian University of Economics (Moscow,
Russia)
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… and so on.

9. Usage of innovative equipment, designed in the USA
Neuromarketing

10. We are ready to Complete:
Complex marketing researches
Market analysis
Competitive analysis
Retail audit
Focus-group researches
Content-analysis
Potential clients and new markets search
Industrial distribution strategies development
B2B customers behavior models development
Internet Promotion
Branding
Neuromarketing
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… and so on.

11. Personal approach to every client

12. Marketing Department -
Project Manager of your Business
One team is better than one person

13. Ksenia Novikova
Head of Marketing Department
Doctor’s Degree in Economics, Professor
Marketing and business expert
Tel: +7 (342) 239 61 67
+7 912 8888 357
E-mail: ksenia--27@yandex.ru
Site: www.econom.psu.ru
Skype: ksenia-pyankova
Contact Information
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Contact person on the Department - Evelyn Medvedeva
Tel: +7 912 5971 67 Skype: medvedeva.evelina
Languages: English, French