Marketing Cloud - Partner Office Hour (June 22, 2015)
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Featured topic - Content Management Product Update Learn more about all of our other partner office hours at p.force.com/officehours.
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Marketing Cloud - Partner Office Hour (June 22, 2015)
- 1. Content Products Marketing Cloud Partner Office Hour: Content Management Product Update June 23, 2015
- 2. Next Generation Cross-Channel Content Builder CloudPages Publishing to Web and App Channels Pillars of Our Content Strategy ​ Building the common content platform for the Marketing Cloud Robust and Flexible Content Management System Campaigns, Approvals, and Production Management PM: Spencer Abrams PM: Don Owns PM: Abbe Spaans PM: Jeff Coats
- 4. Content Canvas Cross-channel content managed with a single metadata model New hardware, software, and APIs with a best- of-breed mindset Version control, tagging, and integrated experience for easy content management Amazing interface for search & organization
- 5. Global Search Unified search across all folders and file types Robust metadata layer to leverage all known information Content filters to narrow your results
- 6. Version Control Retain previous iterations of your content Revert back to previous versions of content Create drafts to collaborate on in-progress content Govern asset changes more closely
- 8. Content Builder Leverage all content stored in the repository One unified experience for dragging & dropping content into a message Consistent content building across all digital channels
- 9. Content Builder provides a set of structured content types called Content Blocks. New approach using content-specific editor experiences tailored to the type of content being created, i.e. an image or text Drag and drop the desired content block type to create content Preview updated in real-time Partners and customers can create their own content blocks using the Content Builder SDK Block Framework
- 10. Personalize content in one or many channels Consolidated creation view Drag & drop tools for content and contact data Powerful query builder ​ ​  Dynamic Content
- 11. Create new recommendations for content, products, or banners inline Powered by Predictive Intelligence ​ ​  Recommendation Block
- 12. CloudPages
- 13. CloudPages Single application for creating and publishing content to web and apps. Drag and drop editor for easy configuration of content or customized with HTML and CSS. Drive customer acquisition through forms that capture data into the Marketing Cloud then take action on it in a journey or beyond.
- 14. Build an event or product catalog microsite via a streamlined process. Define the sitemap for page relationships - navigation inherits these, just apply styling. Publish an entire site at once or schedule future changes. Microsites
- 15. Support for Landing Pages, Microsites, Facebook Tabs, and Mobile Push Pages. Leverage a consistent content creation experience. Create truly responsive content for rich web experiences. Access templates, dynamic content, and version control in CloudPages for web, mobile, and social content. Unified Web Creation
- 17. Campaigns & Campaign Approvals Collaborate & review creative assets, emails, and requests Dynamic preview to review content with the right context Enables systematic collaboration within the content supply chain in marketing
- 18. Approve individual assets for use within any campaign in the Marketing Cloud Keep an audit trail of who has taken action or used content in a campaign Identical user experience & workflow engine for approving emails & campaigns ​ ​  Content Approvals
- 20. Live content for email & Journey Builder CMS and WCM Peripheral workflow tools Integrations and Partnerships Content curation and cultivation ​ Facilitated by current & expanding REST API
- 21. Content Roadmap
- 22. ​ Trust Release ​ Microsites for CloudPages ​ Predictive Recommendation Block ​ Dynamic Content ​ Campaign Teams & Content Approvals ​ Version Control ​ Advanced Content Sharing ​ Audit History ​ Custom Blocks with Block SDK ​ Custom Preference Centers ​ Content Builder for CloudPages ​ Content Usage Analytics ​ Campaigns 2.0 (Production Management) ​ Intake Form Builder ​ Structured Content ​ Custom Metadata Designer ​ 3rd Party Content Blocks ​ Content Builder SDK Q2 / Q3 Q3 / Q4 Q4 / Q1+ Upcoming Roadmap (planned)
- 23. Thank you