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Marketing campaign "Der Bestatter" (SRF, Switzerland)

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IntoTheMinds
IntoTheMinds

This presentation was given by Jonas Bayona at Eurovision "Connect" conference in Prag on May 20th. It shows the different steps of a successful marketing campaign to launch the series "Der Bestatter" (The Undertaker)

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Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)
Marketing campaign "Der Bestatter" (SRF, Switzerland)

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