The document provides information about marketing presented by several students. It defines marketing as a social, economic activity that raises social welfare through the transfer of ownership. It discusses the 4 Ps of product marketing and the 7 Ps of services marketing. It then provides examples of applying the 4 Ps to Coca-Cola's product marketing and the 7 Ps to Bharti Airtel's service marketing. It also includes a SWOT analysis of Bharti Airtel and concludes by thanking the audience.

1. Marketing
Presented To...
Mubeen Bawa sir
Presented By:
Obaid qureshi (11)
Zeeshan khan (30)
Sabir shaikh (29)
Nadeem kazmi ()
Ateeq Ahmed (26)

2. What is marketing…
 Social Economic Activity
 Raising Social welfare
 Transfer of Ownership

3. The 4 Ps of product marketing
 Product
 Price
 Place
 Promotion

4. The 7 Ps of services marketing
 Product
 Price
 Place
 Promotion
 People
 Processes
 Physical evidence

5. About
Coca cola
Company
Product

6. About Bharti
Airtel
Service

7. 4 P's of Coca-cola
Product Marketing
 Product - Coca cola
 Price - cost $2.00
 Place - vending machine
 Promotion - Free bottle

8. Variables of Marketing
 Product Variables –
 Price Variables -
 Place Variables -
 Promotion Variables -

9. 7 P’s of Bharti Airtel
service marketing
 Product - Airtel Sims
 Price - Depends on schemes
 Place - Touch Points
 Promotion – Print, TV, Radio 3G
 People –
 Dedicate and passionate workforce
 One of the best customer support
 Processes - services is very easy
 Physical environment - official structure

10. Market Share (GSM Mob. Services)
3.94%
1.33% 0.72%
7.09%
Bharti Airtel
32.29% Vodafone Essar
14.90% BSNL
IDEA
15.57% Aircel
24.16% Reliance Telecom
MTNL
Loop Mobile

11. Largest Operator
Only 41.8% Teledensity in India.
PAN India presence
Possible Expansion in
Having global presence
nearest countries.
First mover advantage
Innovations
Strategic alliance
SWOT
Analysis
Not having plan like Free local calls and
Minutes as their competitors have
Potential entry of global competitor.
Losing ground among teens and youth
Competition from domestic Players.
against their competitor like Idea and
Virgin.

12. Thank you..!
Open Happiness…
Express yourself

13. Bhrrrrrrrrrrrrrrrrrrrrrrr……
Har Friend Zaruri Hay yaar…..