The document discusses the benefits and ease of marketing automation, highlighting significant ROI achieved by companies like Cosabella and MyRepublic. It explains that starting marketing automation can cost less than $50 and can simplify tasks such as email marketing, lead scoring, and customer relationship management. The author emphasizes that automation tools can significantly enhance marketing efficiency and competitiveness.

1. MARKETING AUTOMATION
…DOING IT RIGHT

2. What if you can drive sales automatically
without even lifting a finger?

3. In the past, we thought this was impossible

4. Or it would have costed us upwards of
$50,000/year

5. Because of EnterpriseTools
like these can be costly…

6. Or perhaps, it was very complex

7. Complex with such marketing funnels…

8. But before I explain marketing automation in real simple
terms for you, let me show you some benefits of marketing
automation

9. Cosabella drove 336% ROI with AI
marketing automation
http://www.campaignasia.com/article/this-lingerie-brand-replaced-its-agency-with-ai-and-will-never-go-back/434696

10. MyRepublic has become one of the world’s
leanest telco thanks to marketing automation

11. Anastasia Dates has increased conversions
by up to 600%
https://albert.ai/anastasia-dates/

12. So let's get into it.

13. It costs less than $50 to start marketing
automation.

14. Using these tools….

15. And it's easy to start!

16. Here’s an example of a marketing
automation funnel…

17. Customer

18. Customer
Email
List
Signs up

19. Customer
Email
List
Signs up
Email
#1
Receives this

20. Customer
Email
List
Signs up
Email
#1
Receives this
Offer
#1
Decides to buy?

21. Customer
Email
List
Signs up
Email
#1
Receives this
Offer
#1
Decides to buy?
Yes No

22. Customer
Email
List
Signs up
Email
#1
Receives this
Offer
#1
Decides to buy?
Yes No
Email
#2
Downsell
offer

23. Ok, that’s easy… what else?

24. Marketing Automation includes….

25. Landing Pages are mini websites to collect your
audience’s data so that you can stay in touch with them
Building Landing Pages

26. Sending out emails require a lot of effort. Most people don’t
automate it.And this means it’s an opportunity for you to
outsmart your competitors
Email marketing

27. It used to take a whole agency to manage your
advertisements for you.Today, an automation tool can do it
for you for a fraction of the cost, and more effectively too
Advertisement Management

28. You can now quantitatively define how qualified your lead is.
No more having your sales team to “second guess” anymore
Lead Scoring

29. You have a few of products/services to offer. How would
you know if Tom prefers X overY? A tool can find that out
for you without even asking.
Lead Segmentation

30. No time to create content to engage your audiences?Time
to automate it, so you’ll never have to worry about it again.
Social media

31. Yes, you’ll need a person to manage your customers. But as
your customer pool grows, no longer will you need to scale
your customer service team.
Customer Relationship Management

32. What is a business without being able to forecast the future?
Using your existing data, an automation tool can help solve
that problem for you
Marketing predictions

33. …And a whole lot more

34. If you’d like to get some automation
templates, I’ve got some ready-made funnels

35. Subscribe here at:
tinyletter.com/marcusho