Marketing Automation Stats You Need to Know
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What exactly is Marketing Automation and why marketers need to get onboard with the latest marketing strategy.
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The document discusses the rapid growth and benefits of marketing automation. Some key points:
- The number of companies adopting marketing automation grew 50% in 2015 as it offers high ROI.
- The most compelling reasons for implementing automation include increasing revenue by 77%, gaining more insights (65%), and better measuring performance (58%).
- Automation increases marketing efficiency and conversions. Companies see 53% higher conversion rates and 9% higher sales quotas. It also helps identify the best quality leads.
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Read the full post @ fourquadrant.com/abm-benchmark-research/
Organizations are leveraging an ABM to drive business growth.
It's critical for B2B marketers to identify the best ABM tactics, necessary budgets, and resources to develop and effective ABM strategy and align internal resources and expectations around the expected outcomes.
Over 150 ABM practitioners were surveyed and their responses compiled to highlights ABM Best Practices.
The findings in the report provide insights for organizations that have embraced ABM to adopt or evolve their account based marketing strategy.
VIEW THIS DECK TO SEE:
- ABM Go to Market Performance
- ABM Fundamentals
- Biggest Challenges for ABM
- ABM Budget Expectations
- Percentage of Marketing Budget Allocated to ABM
- ABM Budget Composition
- ABM Budget Spend Per Account
- Percentage of ABM Budget Focused on Customer Acquisition
- Functions That Collaborate to Develop & Execute ABM Programs
- Type of ABM Plays Executed
- Channels Used in ABM Programs
- How SDRs Support ABM Programs
- Ideal Candidate Profiles (ICP) & ABM
- Number of Contacts Per Account in ABM Programs
- Number of Target Accounts Actively Pursued in an ABM Program
- ABM Metrics & Benchmarks
- Metrics to Evaluate ABM Programs
Read the full post @ fourquadrant.com/abm-benchmark-research/
==============================================
FOR ADDITIONAL GO TO MARKET RESOURCES VISIT:
The Demand Generation Time Lag Model
fourquadrant.com/go-to-market-planning-templates/demand-generation-time-lag-model/
Sales Pipeline Planning Model
fourquadrant.com/go-to-market-planning-templates/sales-pipeline-planning-model/
Sales Pipeline Planning Model
fourquadrant.com/go-to-market-planning-templates/sales-pipeline-planning-model/
Account Based Marketing Template – Account Intelligence Brief
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/
Strategic Account Plan Template
fourquadrant.com/go-to-market-planning-templates/strategic-account-plan-template/
B2B Account Based Marketing (ABM)
fourquadrant.com/b2b-account-based-marketing-abm/
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Avaus for B2C - Introduction
This document discusses how Avaus helps companies drive sales growth through personalized marketing. It summarizes that:
1) Avaus is on a mission to make marketing personal by connecting with customers as individuals through ongoing marketing programs across channels.
2) Avaus believes in building 1-to-1 relationships through personalized marketing enabled by an agile, cross-competence team.
3) Avaus' approach involves discovering customer insights, building platforms and programs, and driving business results through collaboration with client teams.
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1. The pace of change is accelerating, requiring marketing to be more agile and able to quickly respond to changes rather than rely on long-term plans.
2. Marketing and software are merging, so agile marketing combines creativity with iterative software processes.
3. An agile approach focuses on customer needs, uses data and feedback for continuous improvement, empowers cross-functional teams, and prioritizes responding to changes over following rigid plans
Infographic: The ABM Journey
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Who actually uses Marketing Automation? We explore types of companies and give real life examples of both good and bad campaigns.
Marketing automation - Event triggered Marketing by Günther Haslbeck / Oveng...
The document discusses the rapid growth and benefits of marketing automation. Some key points:
- The number of companies adopting marketing automation grew 50% in 2015 as it offers high ROI.
- The most compelling reasons for implementing automation include increasing revenue by 77%, gaining more insights (65%), and better measuring performance (58%).
- Automation increases marketing efficiency and conversions. Companies see 53% higher conversion rates and 9% higher sales quotas. It also helps identify the best quality leads.
- Automation better aligns sales and marketing by bringing common goals, visibility into each other's performance, accurate credit attribution, and better measurement of ROI and performance.
- Top performing companies are increasingly using automation and
Account Based Marketing Best Practices
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Read the full post @ fourquadrant.com/abm-benchmark-research/
Organizations are leveraging an ABM to drive business growth.
It's critical for B2B marketers to identify the best ABM tactics, necessary budgets, and resources to develop and effective ABM strategy and align internal resources and expectations around the expected outcomes.
Over 150 ABM practitioners were surveyed and their responses compiled to highlights ABM Best Practices.
The findings in the report provide insights for organizations that have embraced ABM to adopt or evolve their account based marketing strategy.
VIEW THIS DECK TO SEE:
- ABM Go to Market Performance
- ABM Fundamentals
- Biggest Challenges for ABM
- ABM Budget Expectations
- Percentage of Marketing Budget Allocated to ABM
- ABM Budget Composition
- ABM Budget Spend Per Account
- Percentage of ABM Budget Focused on Customer Acquisition
- Functions That Collaborate to Develop & Execute ABM Programs
- Type of ABM Plays Executed
- Channels Used in ABM Programs
- How SDRs Support ABM Programs
- Ideal Candidate Profiles (ICP) & ABM
- Number of Contacts Per Account in ABM Programs
- Number of Target Accounts Actively Pursued in an ABM Program
- ABM Metrics & Benchmarks
- Metrics to Evaluate ABM Programs
Read the full post @ fourquadrant.com/abm-benchmark-research/
==============================================
FOR ADDITIONAL GO TO MARKET RESOURCES VISIT:
The Demand Generation Time Lag Model
fourquadrant.com/go-to-market-planning-templates/demand-generation-time-lag-model/
Sales Pipeline Planning Model
fourquadrant.com/go-to-market-planning-templates/sales-pipeline-planning-model/
Sales Pipeline Planning Model
fourquadrant.com/go-to-market-planning-templates/sales-pipeline-planning-model/
Account Based Marketing Template – Account Intelligence Brief
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/
Strategic Account Plan Template
fourquadrant.com/go-to-market-planning-templates/strategic-account-plan-template/
B2B Account Based Marketing (ABM)
fourquadrant.com/b2b-account-based-marketing-abm/
From local tradeshows to customer journey management / ABB
Presentation by Susan Trast, Head of Marketing Communications, ABB Drives and Controls, November 2016.
Avaus for B2C - Introduction
This document discusses how Avaus helps companies drive sales growth through personalized marketing. It summarizes that:
1) Avaus is on a mission to make marketing personal by connecting with customers as individuals through ongoing marketing programs across channels.
2) Avaus believes in building 1-to-1 relationships through personalized marketing enabled by an agile, cross-competence team.
3) Avaus' approach involves discovering customer insights, building platforms and programs, and driving business results through collaboration with client teams.
Rethinking the marketing function in a world of accelerating change - Tom Nic...
This document discusses agile marketing and the need to rethink the traditional marketing function. It provides an overview of Avaus, an agile marketing firm, and outlines some of the key shifts needed from traditional to agile marketing approaches. Specifically:
1. The pace of change is accelerating, requiring marketing to be more agile and able to quickly respond to changes rather than rely on long-term plans.
2. Marketing and software are merging, so agile marketing combines creativity with iterative software processes.
3. An agile approach focuses on customer needs, uses data and feedback for continuous improvement, empowers cross-functional teams, and prioritizes responding to changes over following rigid plans
Infographic: The ABM Journey
The convergence of technology, data analytics and business needs has launched a major new focus in B2B: Account-Based Marketing. This infographic shows how, at the end of the day, ABM delivers strong ROI.
Future of ABM - This may surprise you!
This presentation uncovers the brutal truth of evolution, takes us through the stages of marketing and sales innovation towards the promise land, that we all so desperately seek.
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2) It argues that marketing needs to move from the backroom to the boardroom by providing intelligence and insights that CEOs and other executives can rely on in decision making.
3) Marketing automation technology is presented as an enabler that can help make marketing more efficient, scalable, and focused on driving the sales funnel and pipeline, but the technology alone is not the vision - the key is how it supports marketing strategy.
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- On a video streaming site, personalized content recommendations increased click-through rate by 12-22% and long term click-through rate by 6-17%.
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2) It argues that marketing needs to move from the backroom to the boardroom by providing intelligence and insights that CEOs and other executives can rely on in decision making.
3) Marketing automation technology is presented as an enabler that can help make marketing more efficient, scalable, and focused on driving the sales funnel and pipeline, but the technology alone is not the vision - the key is how it supports marketing strategy.
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- On a video streaming site, personalized content recommendations increased click-through rate by 12-22% and long term click-through rate by 6-17%.
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Almellis Soto is a popular celebrity from the Dominican Republic who now lives in Humble, Texas. The document features charming photo shoots of Almellis Soto and provides a link to see more pictures on her blog. The document thanks the reader and encourages them to visit the blog to see additional photos of the celebrity.
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Almelis Soto is a popular model in the USA, who lives her life in a styled manner. She loves to dance and walking on the ramp.
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Physical factors such as climate, relief, fertile soils, and availability of water influence population distribution. Areas with moderate climate, gentle slopes, fertile soils, and access to water sources like rivers tend to be more densely populated as they can support agriculture and settlements. In contrast, deserts, steep slopes, infertile soils and swampy regions are sparsely populated due to harsh conditions.
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Sustainable development theory has several strengths, including helping build understanding between countries on interconnected environmental, social, and economic issues; involving local populations in managing their own resources; and recognizing that people should have opportunities to participate in projects affecting them through social and political rights. It also stimulates cross-sectoral debate, overcomes isolated sectoral approaches by integrating different sectors, and links to analyzing problems before developing solutions.
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4 Steps to ABM Success Engagio and Infer - Nov 2016 - Slideshare
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ABM fundmental introduction slides for operator.
Account-Based Marketing (ABM) is a technique that is about identifying and
targeting with personalized messages, the accounts that matter the most to
your organization’s goals. It is designed to focus on, attract (clients and prospects)
engage, convert, and measure the progress of your campaigns.
Matthew Jeffrey @ #DW16
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Marketing Automation Stats You Need to Know
- 1. Marketing Automation Stats You Need to Know simantel.com
- 2. SIMANTEL 2016 WTF is Marketing Automation Anyway? (even the savviest marketers are asking about the latest buzz word)“ “ ?
- 3. SIMANTEL 2016 The Simple Definition in 4 Bullets:
- 4. SIMANTEL 2016 Automating any online marketing effort The Simple Definition in 4 Bullets:
- 5. SIMANTEL 2016 Automating any online marketing effort Customizing efforts based on behavior The Simple Definition in 4 Bullets:
- 6. SIMANTEL 2016 Building relationships with an online audience Automating any online marketing effort Customizing efforts based on behavior The Simple Definition in 4 Bullets:
- 7. SIMANTEL 2016 Building relationships with an online audience Automating any online marketing effort Customizing efforts based on behavior Driving and nurturing sales leads The Simple Definition in 4 Bullets:
- 8. SIMANTEL 2016 Nurtured Leads vs. Non-nurtured Leads – DemandGen Report – Calculating the Real ROI from Lead Nurturing (2014) 20%increase in sales opportunities
- 9. SIMANTEL 2016 ?Thinking about starting a Marketing Automation campaign?
- 10. SIMANTEL 2016 Well, you’re not alone…
- 11. SIMANTEL 2016– SiriusDecisions“B-to-B Marketing Automation Study” (2014) 11 times There are nearly using Marketing Automation today than in early 2011
- 13. SIMANTEL 2016 85% of B2B marketers feel they’re not using their Marketing Automation platform to its full potential. – SiriusDecisions “Increasing Adoption of Marketing Automation Platforms (2014)
- 14. SIMANTEL 2016 Although, the adoption of Marketing Automation continues to grow.
- 15. SIMANTEL 2016– Conductor 182 Marketing Executives Reveal Their 2015 Success Tactic (2015) 65% of marketing executives plan to spend more money on marketing technology in 2016, than the previous year.
- 16. SIMANTEL 2016 Don’t have the time to strategize? We can help.
- 17. SIMANTEL 2016– Ascend2 “Marketing Automation Trends Survey” (2016) Only of companies performing Marketing Automation strategy and planning, do so in-house 37%
- 18. SIMANTEL 2016 But you need to hurry.
- 19. SIMANTEL 2016 -Abby Bell, Director of Marketing Automation at Simantel Because of companies like Oracle and their commitment to furthering the industry, the rate of expansion will be like nothing we’ve ever seen before. If you’re not already doing Marketing Automation, you’re behind. “ “
- 20. SIMANTEL 2016 (followed closely by lead nurturing) – Regalix “The State of Marketing Automation” (2014) The number one Marketing Automation strategy is EMAIL MARKETING
- 21. SIMANTEL 2016 But there’s a lot of work to do first. Simantel can get you started.
- 22. SIMANTEL 2016 And the best part is…
- 23. SIMANTEL 2016 We are Oracle certified!
- 24. SIMANTEL 2016 Want to learn more?
- 25. SIMANTEL 2016 Connect with us. simantel.com