This document summarizes the qualifications and experience of Joseph Anzelmo as a marketing and technology professional. Over his 20 year career, he has held senior management roles developing marketing strategies and programs. He has a proven track record of managing multi-million dollar budgets, developing online marketing initiatives, and leveraging interdepartmental relationships. Anzelmo also has experience in brand management, product marketing, media production, and trade show management.

1. MARKETING AND TECHNOLOGY PROFESSIONAL
JOSEPH ANZELMO
2700 E. Panorama Drive, #305
Signal Hill, CA 90755
Telephone: 714.273.4901
anzelmoj@gmail.com Scan QR code for
Career highlight video
SUMMARY:
Highly motivated marketing professional with ability to develop effective strategies, programs,
and processes. Brand management and strategy, building co-branding affiliations, proven
interpersonal skills, customer orientation and the ability to leverage interdepartmental
relationships and succeed in a team environment. Excellent written and verbal communication
skills in addition to strong analytical and organizational abilities. Effective business
management and ability to define and resolve challenges. Demonstrates initiative and strong
work ethic and values. Software exposure to include Microsoft Office, Adobe Acrobat 8,
Photoshop, Windows XP/2010, AS 400, Live Meeting. Employee of the Year
PROFESSIONAL EXPERIENCE:
Toyo Tire U.S.A. Corp., Cypress, CA
2000 – Present
Senior Manager, Dealer Support, Marketing:
Based in national headquarters of world’s 10th largest tire manufacturer. Directed design and
development of service marketing programs and collateral materials for entire organization.
Planned and managed promotional activities, interacted with and provided support to field
staff/executive management to include training material development and designing and
conducting company presentations. Responsibilities also include liaison to technical
department and implementation of concise product dissemination to field sales, dealers and
consumers in multiple formats.
At a Glance Accomplishments / Results
Managed million dollar budget • Ongoing management of divisional dollars for optimum product
exposure and brand building in volatile business environment
Online store/virtual terminal • Managed transfer of Point of Purchase materials from outside
pop.toyo.com (Only single vendor to in-house warehousing and implemented GUI designed
revenue generation center for integration with AS400 co-op accounts of national dealers
within marketing department) while maintaining integrity of specific proprietary dealer programs
Online/desktop application guide • Initiated design of industry’s premier product application/fitment
tirefinder.toyotires.com guide in addition to releasing subsequent yearly updated versions
Mobile device web interface, • Launched industry-first fitment guide interface for Apple/Android
QR Coding mobile platforms, institute and integrate new consumer driven
campaign videos for smart phone platforms

2. JOSEPH ANZELMO Page Two
At a Glance Accomplishments / Results
Synergy-business processes • Initiated joint departmental meetings between marketing, sales,
Interdepartmental communication technical, and development to improve interdepartmental
communication, facilitate achievement of company goals, and
ensure more effective and efficient team efforts and improving
process of interaction between various business units due to
distinction of possessing strongest hands-on product knowledge
and expertise among department members
Media – Combined product • Content sharing across delivery platforms showcasing all
animation and photography, products, racing and lifestyle event participation, increasing
training, video production dealer base product knowledge and improve brand awareness;
with talent - in studio/ management and standardization of all product photography;
location filming and agency development of toyoads.com-advertising design site
relationship management
Trade Show • Design direction, logistical communication with trade show
mgt/booth property vendor
Training site-toyotraining.com • Designed/maintains online training site showcasing products/
technologies
toyoads.com • Advertising design site developed for dealers, partners,
agencies – interactive site allows use of company assets and
templates in creation of ads for campaigns
Career highlight video • http://www.youtube.com/watch?v=fKkiZyFVrYg
EDUCATION:
University of Oklahoma, Norman, Oklahoma - B.B.A., Marketing
New Technology Training Institute, Glendale, CA - A+ Certification class
Employers Group-Lean Kaizen training, 2011
LANGUAGES:
Conversational Italian