My analysis of the Tide Advert

1. Name Callum Sambridge Tide Advert
TARGET AUDIENCE
Who is the TV advert
aimed at? Housewives
and men who want their
women to look like that
What age range?
Housewives in 40s
Gender? Women
Layout and how it
engages the TA
Talk about the typical
codes and conventions
you have they used
Why is it set out as it is?
Use of headings and
sub-headings in
addressing the
audience like
stereotypical posters.
How does this help with
the representation of
the product?
It makes people want
to buy the product as it
makes it look like the
best product to buy.
Mode of address
Is he looking at you?
Direct mode of address?
Is he approachable and
inviting to the target
audience?
Do we feel we are there
with them? Or that he is
talking to us.
Yes he's talking to you
trying to be persuasive
and make you buy it.
REPRESENTATION
How are the women
represented in the
poster?
Is she successful?
Powerful?
Approachable?
Young? Trendy?
Subservient
What are the signs and
signifiers? ( clues)
clothes, poses?
Women were seen as
objects to men because
they were seen as what
the men wanted them to
be seen as.
Label the codes and
conventions
Z-line
Rule of thirds
Masthead
Buzz words
Headings/ subheadings
Use of copy
Repetition
Use of serif
Use of colour
Bullet points and lists
Slogans/ tag lines
Central image/ main
image Secondary images
Banner
Representation of
gender, race and age?
The women would stay
at home with children
and be housewives. Men
would go and work for
family.
What stereotypes are
being used?
That all women stay at
home as housewives
Historical context/
cultural context
Aspirations
America
New products emerging
New brands emerging
Competition
White good as status
Media Language to use: Represents, Connotes, Denotes, Symbolises, Signifies.
The connotations of this are….
Place image
here

2. Z line masthead
Central Image
Secondary Image
Buzz word, use
of copy
headings and
sub-headings,
bullet points
and lists
Use of
colour
Repetition
Headings
Rule of
thirds
Slogans and tag
lines