Personal & ProfessionalBrand in Social Media#12NTCPPB John Haydon Laura Norvig
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!          or Online at www.nten.org/ntc/eval
Get Your Tweet On!  #12NTCPPB  @johnhaydon  @Lnorvig                #12NTCPPB   Slide 2
Agenda• A few examples of personal/professional boundary snafus,  transparency issues, and best practices• Decide what to ...
Identity Problem – Who Am I?                           Problem Solved!               #12NTCPPB               Slide 4
Identity Problem – Who Speaks for My Org?Transparency Problem – What’s Really Going On?                              Probl...
Some Folks Who WalkThe Personal/Professional Line Well• Danielle Brigida, National Wildlife Foundation• Wendy Harman, Red ...
What Do YOU Want to Talk About?               #12NTCPPB          Slide 7
Suggested Topics forToday’s Discussion• What’s the difference between being transparent and being too personal?• People tr...
Food for Thought"You forget how to share with people who do know you. To avoid misunderstandings, you start dumbing down y...
Food for Thought  People are people. They aren’t brands. When people become “brands,” they stop  being people … If you rea...
Report Back / Wrap UpWhat did you learn in your small group discussions?                                #12NTCPPB         ...
Some ResourcesMixing Business and Pleasure: Managing Your Personal and Professional Brand in Social Media – presentation f...
Keep in Touch!John Haydon @johnhaydonwww.johnhaydon.comLaura Norvig @lnorvigLaura.norvig@gmail.com                 #12NTCP...
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!          or Online at www.nten.org/ntc/eval
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Personal & Professional Brand in Social Media

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Personal & Professional Brand in Social Media

  1. 1. Personal & ProfessionalBrand in Social Media#12NTCPPB John Haydon Laura Norvig
  2. 2. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval
  3. 3. Get Your Tweet On! #12NTCPPB @johnhaydon @Lnorvig #12NTCPPB Slide 2
  4. 4. Agenda• A few examples of personal/professional boundary snafus, transparency issues, and best practices• Decide what to talk about• Break into groups (or not) and talk• Come back together (or stay together) and talk some more. #12NTCPPB Slide 3
  5. 5. Identity Problem – Who Am I? Problem Solved! #12NTCPPB Slide 4
  6. 6. Identity Problem – Who Speaks for My Org?Transparency Problem – What’s Really Going On? Problem NOT Solved! #12NTCPPB Slide 5
  7. 7. Some Folks Who WalkThe Personal/Professional Line Well• Danielle Brigida, National Wildlife Foundation• Wendy Harman, Red Cross• Amy Sample Ward, NTENBe yourself, and represent your org too (floor wax AND dessert topping!) #12NTCPPB Slide 6
  8. 8. What Do YOU Want to Talk About? #12NTCPPB Slide 7
  9. 9. Suggested Topics forToday’s Discussion• What’s the difference between being transparent and being too personal?• People trust other people more than they trust organizations. What does this imply for how your org should use social media?• Are certain topics taboo when walking the personal/professional line (politics, religion)? Are certain behaviors taboo (oversharing, swearing)? Do you follow the “What Would Grandma Think?” guideline?• How much personal stuff should you include? Is there a set ratio?• Do you set different “rules” for yourself on different platforms?• Does your org have a social media policy? Is it working for you? #12NTCPPB Slide 8
  10. 10. Food for Thought"You forget how to share with people who do know you. To avoid misunderstandings, you start dumbing down your posts and only writing things which are literal and mostly non-controversial. (At least I do.) But that means your friends dont enjoy the connection that comes with hearing you be you, instead of edited-you.“ --Gina Trapani, smarterware.org #12NTCPPB Slide 9
  11. 11. Food for Thought People are people. They aren’t brands. When people become “brands,” they stop being people … If you really want to brand something, focus on your business, on your blog, on your product. -- Olivier Blanchard, the brandbuilder blog“… with the onslaught of social media, consumers expect personalized attention. Theyexpect you [i.e. your org] to listen, be responsive and even have a sense of humor.Kinda like a person.This culture shift has ’brand’ sitting on the sidelines, while ’personality’ calls all theplays …” -- John Haydon, WHY YOUR NONPROFIT NEEDS A PERSONALITY AND NOT A BRAND #12NTCPPB Slide 10
  12. 12. Report Back / Wrap UpWhat did you learn in your small group discussions? #12NTCPPB Slide 11
  13. 13. Some ResourcesMixing Business and Pleasure: Managing Your Personal and Professional Brand in Social Media – presentation from last year’s NTC by Farra Trompeter, Danielle Brigida, and Judi Sohnhttp://www.slideshare.net/farra/personal-professional-brand-in-social- media-trompeter10 tips to manage your professional and personal brand in social media – blog post by Farra Trompeterhttp://www.bigducknyc.com/blog/10-tips-manage-your-professional-and-personal- brand-social-mediaPersonal Branding – Ignite presentation from 2010 NTC by Laura Norvighttp://www.slideshare.net/lnorvig/personal-branding-3753588 #12NTCPPB Slide 12
  14. 14. Keep in Touch!John Haydon @johnhaydonwww.johnhaydon.comLaura Norvig @lnorvigLaura.norvig@gmail.com #12NTCPPB Slide 13
  15. 15. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or Online at www.nten.org/ntc/eval

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