Market Outside the Books: Outrageous Ideas to Entice Readers to Talk You Up
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Word-of-mouth sells books, and it only happens when you do something outrageous (chat-worth) to entice readers to talk about it. Here are a number of ideas.
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Market Outside the Books: Outrageous Ideas to Entice Readers to Talk You Up
- 2. <— No, it’s not me...
- 3. Fierce Competition U.S. 2011 all new titles/editions = 290,000 U.S. 2012 only self-published = 391,000
- 4. Traditional Marketing Spitting out the same old marketing: • News releases • Brochures • Articles • Books • Direct mail • Web sites • Social media • Networking
- 5. Typical (worthwhile) book marketing o Postcards/bookmarks o Readings/book signings o Book expos o Online promos (giveaways) o Social media (Facebook, blogs, Twitter, Pinterest) o Share excerpts o Talk shows
- 6. Cluttered Minds How effective are these tools now? We see up to 5,000 ad messages a day (Yankelovich market research) What makes you stand out?
- 7. Emotional Marketing Requires thinking outside your service or product box...
- 8. Emotional Connection For Song of the Ocarina: • Wrote in Coffee Bean & Tea Leaf • Heroine’s iPod (music) • Nerd fun (mythical/extinct creatures, Fae world, magic) • Dark Fae = burned-out rock stars • Noble Fae names from nature • New Zealand setting
- 10. Ask personal questions to prompt ideas... How do you spend your free time? What do you think is cool? Do you have a dog, cat or exotic animal? What offering can educate and entertain? Can you incorporate other skills?
- 11. How do you spend your free time? 3/12/14 8:39 PM http://themappmakers.com/category/home MAPP Makers Mastering Adventurous Plans & Projects HOME ABOUT CONTACT US USABLE STUFF SUBSCRIBE Getting Yourself Ready for the PMP Exam For most of us who haven’t been in an academic world for the last 10,20, or 30 years, preparing for the PMP Exam can be terrifying. Sometimes you just have to put yourself in a different place and readjust your perspective. We do that for ourselves through travel; we recently spent some time along the central coast of California. Here is a picture to give you the idea. Crashing Waves - Central Coast of California You don’t have to leave town to get an “attitude adjustment” – you can do it through music, meditation, hiking, walking or just going someplace new in town. To help you get started, here are some Study Tips for getting yourself ready for the PMP Exam. Filed under: Home, Integration, Tools and Techniques | Posted on January 8th, 2012 by travel | No Comments » Are There Millenials in India Too? We are all familiar with the generational differences in the US – Boomers, Xers, and Yers. If you work with folks in different countries, you will know MAPP MAKERS Your MAPP Makers, Barb Elazari and Mike Bergman, have two life passions: Project Management and traveling. These two ideas intersect here in this collaborative space where you may explore and hone your Project Management skills through the metaphor of travel. LINKS Barb on Linkedin Facebook Mike on Linkedin Our Website YouTube Videos ARCHIVES January 2012 November 2011 August 2011 July 2011 May 2011 February 2011 January 2011 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 CATEGORIES Communication Home Integration People Related Risk Travel blog metaphor BEB Associates’ MappMakers blog (Mastering Adventurous Plans & Projects)
- 12. Do you have a dog, cat, or exotic animal? E-newsletter mascot Granite Leadership Strategies’ “Straight Business Talk” e-newsletter (Maya’s Quick Tip)
- 13. What do you think is cool? Business theme Dr. Dickerson’s orthodontist office in Chandler (everything Looney Tunes)
- 14. What offering can educate and entertain? Games Marcy Maslov’s e-Factor!® Role-playing Business Ethics Simulator (board game)
- 15. Can you incorporate other skills? Pastry Chef L. H. Nicole (Legendary series author) decorates cakes with book-cover fondant
- 16. Other Questions What is your hobby? How are you making a difference? In what creative way can clients use your service or product? Where do you like to hang out?
- 18. #1 Customer Plus-Delta Continuously gather [reader] feedback. Make it easy for readers to connect with you. What do readers say they LOVE/VALUE? How can they contribute?
- 19. #2 Napsterize Knowledge Make it a point to share knowledge freely. How do you share your story/message? Share your unique book aspects
- 20. #3 Build The Buzz Expertly build word-of-mouth networks. What can you do to create buzz? (i.e. get readers and other groups talking about your story/message?) Involve others who have different networks Share indirect information Hold events in unusual places
- 21. #4 Create Community Encourage communities of [readers] to meet/share. In what ways do you bring readers together, to make them feel like an insider? Connect through: Online portals Events Interests/hobbies
- 22. #5 Bite-Size Chunks Devise specialized, smaller offerings to entice [readers] to bite. What can you offer or give away so readers can sample your story/message with little risk? Use, tweak, or expand on existing content Give something away
- 23. #6 Create a Cause Focus on making the world, or [a life], better. Align with other causes? What dream do you sell to readers?
- 24. Other Ideas What outrageous idea can you generate? Bring your authentic personality to your marketing Ideas: Candy tin Cootie catcher Create a game Gift basket raffle
- 25. Next step Brainstorm ways to connect clients to what you do and what you enjoy. Ideas available! Ann Videan anvidean.com
Editor's Notes
- How many have a book for sale now?Who's about to?Who is mystified by marketing a book?Secret is finding what’s unique about you and your book that people will attach to and talk aboutSometimes you can plan thisSometimes it surprises you
- First reaction, people thought I put myself on the coverNever would have thought of thatI don’t even know who the model in this stock photo is...This was my first novel, self-published R&M in 2011Marketing ideas:Original music CD “soundtrack”Tie-in to 1970s rock and folkCd’A settingDreams come true themeUsed these, but learned some valuable lessonsI didn’t do enough, especially before the book was published.30-yr career in PR/WOMMWriter forever, marketing, social mediaDidn’t follow through as well as couldPartly because the genre I really wanted to write = YA fantasy
- Today’s market: So many books for sale. All books = 290,000 published in 2011Just ebooks = 391,000 published in 2012E-books creation up 59% from 2011-2012Does your book marketing stand out? Will readers remember your book after seeing a bookmark or postcard, or is something else needed? Think outside the box and do something readers will find "chat-worthy." All it takes is a bit of creativity sparked from your unique story or experience.
- These are good, but not our focus today. We want to take your marketing to the next level.Problem, everyone's doing those things, and most do it after the book is published.
- What makes people talk up/share a book? Something about it attaches emotionally. So, how can you do that?Walk through ideas to generate this buzz.Immediate Ideas Matrix handout:As we move through, jot ideas.ASK: What's unique about your book?Unique aspects of Song of the Ocarina create emotional connectionsThink about this for a couple of minutes.Not to generate marketing ideas right now, just special aspects you think others will like.
- How do you decide how to capitalize on your books unique aspects?Starting point = 6 TenetsUse this with my visionary entrepreneurs to generate marketing buzz,But perfect for book selling
- Make yourself accessible to readers.Won’t get in front of people you don’t know unless you’re easy to find onlineAsk readers what they like before it’s finalizedBlogFacebookTwitterAfter the fact, ask for Amazon reviewsInvolve readers:Ask for contribution: those who do are vested in the projectMusic– Lark’s iPod, young musiciansRecipes – fae vegetarianArt and original music – young artistsGenerates conversationASK: Take a minute to think of even one way to get feedback or involve from readers.
- Remember Napster: music downloads...free sharing, explodedShare:Kris Tualla[CD]Audio excerptsBook trailersUse book contentTips about your topic, writingResearchTrivia related to the book – Cd’A & 1970s trivia cardsASK: Take a minute to jot a fun thing you can do to share details about your book.
- Identify ”key" reader hubs, people who love writing/books and share your infoBlogsWriting Web sites (Goodreads)Media talk showsWriters groupsBook clubsBookstoresLibrariesInvolve others in the unique aspects of your book:I asked for character art and music from my target audienceIs a game mentioned in the book? Contact gamers about creating a game based on your bookIs there food? Contact chefsIs it historical? Find researchers/experts on that eraExpand market by creating something loosely related to your book.Coffee CommuniTeaquestionnaire(handout)Hold events in unusual place with their own audiencesKarake signingHistorical buildingsSpy store – Marsha SandovalFarmer’s marketsASK: Take a minute a jot down a network where you could share info.
- Bring readers togetherTreat them as insidersGive them a common bond to talk aboutGood ways to connect:Online, through groups and blogs (others’ as well as yours):Ask for input (art, music, video, trivia, photos, factoids, cultural info) – Daphne McKenzie MaoriALWAYS writers group for established writers: online and monthly meetingEvents: Twilight saga promsAnimal dress-upsAuthor dinnersWorkshopsInterests/hobbies:MusicGeographic locationsCultural bonds – 1970sASK: Take a minute a jot down a network where you could share info.
- Offers/giveawaysUse, tweak or expand on existing content:Post excerptsWrite a poem, short story, graphic novelCreate a gameDevelop triviaPut a chapter in a MinibükGive something awayPromotional items: character images on t-shirts, mugs, capes, posters,etc. (Café Press, CostCo)Hold a contest (fan fiction, video, art), screen clothSimply offer a discountASK: Take a minute a jot down a possible bite-size chunk you could offer.
- Having a cause may encourage a reader to pickyour story/message over someone else’s.CharityMine:826 NationalWhat dream are you selling? What’s it in for the world and the reader if they pick up your book?Think about what oneword defines your book’s purpose? Escape, Light, Hope, Freedom (SW Air’s emotional connection)Keep this word at the focus of all your marketing, provide more emotional for readers.Probably requires brainstorming.Use 5 Why’s technique: Ann, you wrote a novel. 1Why? Love words.2Why? Words have power to move people from where they are.3Why important?Might have a different thought, especially a positive one, to change how they think and make their life better.4Why important?We deserve to enjoy life, have fun, more willing to share joy with others5Why important?Happier people make a better world, they work better together.My dream: Camaraderie and funASK: Take a minute to jot down a cause as the focus of your marketing.
- Brainstorm!Bring your authentic personality to your marketingIdeas:Candy tinswith related brand names (romance = Big Hunk, comedy = Snickers, money = $100,000 Bar)Cootie catcherGame, word search, crossword, trivia contestGift basket/raffleASK: Take a moment to write down an outrageous idea.Anyone care to share anything else?Hope I sparked an idea or two for you.
- So eager for each of you to have the best book possibleAuthors in this adventure together, so check resources provided, my Web site and blogs. Sure you can find something to help youHere to help. Need ideas, call me for a consult.Offer:Through Feb., 1.5-hr. consult 66% off... any topic to jumpstart you.Holding writer marketing brainstorm, expand on this workshop, at VU Think Tank in April. 25% for that if email me your interest. Also, maybe you can help meCoffee CommuniTea form Interested in my writing:Donated Rhythms & Muse book to Tempe Public Library today, so available for you to check out.Also on Amazon.