Presenter: Brook Wojdynski Basics and complex details of quality marketing for student orgs.

4. “Market your mission”
Why
Limbic Brain
How
Limbic Brain What
Neocortex

5. K.I.S.S.
Keep It Simple Stupid

6. You are not alone
Union Services Listserves
- supplies - buckeyenet news
- photography -student org insider
- videography - your college newsletter
- graphic design - registrar
-union TVs

7. Marketing Design
VISIBILITY
SIMPLICITY
LANGUAGE
POSITIVITY
CREATIVITY
REPETITION
REPUTATION

10. The Acronym Issue
- acronyms are a dying breed
- does the name speak?
- how does it make the person feel?
- what are we appealing to?

11. Must Have
Name QR Codes
Date Social Media buttons, links
Time Wibiya toolbar
Location Rip aways
Website
Email Consistent: fonts, images, logos,
language, and designs
“Why should I care”

12. Suggested Services
Wibiya Toolbar
HootSuite
GroupMe
Group!
GoogleDocs
Qualtrics

13. STRATEGY

24. 5,000 glossy cardstock 4” x 6” for 5,000 $150

27. Newspapers –
Clever ads
Trick editorial writings
blank ads
Residences-
Dry-Erase the mirrors
Flyers in Ziploc bags and hang them from showerheads
Provide posters for students to post in their windows
Try to get one room on each floor and spell something out vertically.
Put door hangers on with a clever picture or slogan
Dining-
Coffee Sleeves
Soda Machines

30. Pick two fonts and
stick to them…
ALWAYS
Come up with a
color scheme
Consistency Colourlovers.com
Repetition
repetition
repetition!!!!