1. This publication is sponsored by the Student Union & Events Office located in SUB 219.
For questions, please contact our office at studentactivities@msubillings.edu or 406-657-2320
Talk it Up! You are your best resource!
 Talk with students & they will talk to their
friends
 Visit with Faculty, see if they ywill announce
your event or even allow you to come in and
make an announcement.
 Attend other student organization meetings to
announce your events
Location, Location, Location
 Choose unique and even odd locations to place
publicity
 Don’t put things in the same old place…
 Where are the students? Go to them!
Placement Ideas
 Door knob hangers in residence halls
 Write on balloons and tie them down in build-
ings, hallways, or benches
 Hang signs from the ceiling or put them on the
floor
 Chalk the sidewalk
 Shower promo in the halls and/or locker rooms
Tease the Audience
 Stagger your promotion—reveal more infor-
mation down a hallway or over several days
 Build up momentum in your promotion
Get Crazy
 Be creative
 Draw attention to your promotion: use uncon-
ventional items
Be Consistent in Your Message
 Make sure all of the information relayed in your
promotion follows the same information
 If your club has a logo, use it!
Appeal to the Five Senses
 Sight: Visual Appeal
 Sound: Video, music, conversation
 Smell: Coffee, Popcorn
 Touch: Giveaways, textured signs
 Taste: Free Food
Make Sure Your Publicity Has:
 Uniqueness—event and publicity should be fun
and creative
 Simplicity—easy to understand and quick to
read
 Selling Power—Why is this a great event?
 Stopping Power—Must grab attention and stop
people so they can get the full message
The SUB can assist you in promoting your event as
well. To get our help in promoting your event,
please send all of the important information to stu-
dentactivities@msubillings.edu.
Here are the services we offer:
 Weekly Events Page shared in the Residence
Halls
 Campus Leak Page placed in majority of re-
strooms around campus
 Monitors around campus (send us a power-
point slide to have it included in the rotation)
 Marquee Sign on Rimrock Road
 Student Organization Newsletter