BIG DATA
WILL CHANGE
OUR WORLD
BIG DATA
When you hear about
BIG
DATA
BIG DATA
BIG DATA
BIG DATA
BIG DATA
BIG DATA
BIG DATA
BIG DATA
BIG DATA
BIG DATABIG DATA
BIG DATA
BIG DATA
BIG DATA
BIG
DATA
BIG
DATA
BIG
DATA
BIG
DATA
BIG
DATA
BIG DATA
Do
OH NO!
you think
not another…
buzzword
Or the next
BIG
technological shift?
www.
20001993 2013
SEARCH ENGINES
SOCIAL MEDIA
SMART PHONES
THE AGE OF
BIG DATA
of the data in the world
was created in the last 2 YEARS
and the average person today
processes more data in a day
than a person in the 1500’s
entire lifetime
beware of geeks
bearing formulas
but it’s time we took them
MORE SERIOUSLY
THE LAPD is piloting a
BIG DATA
scheme
to predict
CRIME
An algorithm
predicts where
to take place
is likelyCRIME
POLICE TEAMS
patrol the box
CRIMEto counter
In Foothill LA
THE SCHEME
has led to…
IN PROPERTY CRIME
12% DECREASE
26% DECREASE
in burglary
predictive policing
is now being rolled out
in
cities
across
the algorithm was initially developed
to predict
EARTHQUAKES
43%of data gathered on people comes from
SOCIAL MEDIA
100,000 tweets
every minute
every minute
SHARES ON
144,000,000 tweets
every day
936,000,000 facebook shares
MOVIE STUDIOS
ARE USING THIS
TO PREDICT
BLOCKBUSTER
RETURN$$$$$
records 30m user ‘plays’ a day
it analyses when users pause...
rewind… fast forward… and search
it also knows what users like…
David Fincher
Director
House of Cards
Britain
Kevin Spacey
Actor
But we’re JUST
GETTING STARTED
CONNECTED DEVICES
AUGMENTED REALITY
THE QUANTIFIED SELF
THE INTERNET OF THINGS
WILL ALL BE
UBIQUITOUS
PRODUCTION
WILL BE
x
GREATER
in
than it was in 2009
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10110110 10110001 11001000 01010001 11110001 11111010 00010101 10000000
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00100001 10110011 00010011 10010011 10100000 11010110 11100001 10111101
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01101111 01111011 01100011 10010011 10010001 10101010 10101001 01001111
11010111 10111001 01111010 01111100 11100000 00011111 01110010 11000110
01000100 11001101 11011101 01101100 00011011 00011010 00101000 10000110
00111011 11001000 10101001
01110001 10110001 01000001 01001010
10111000 01010101 00110000 10111110
00100001 10110011 00010011 10010011
10100000 11010110 11100001 10111101
00000101 01010001 11010000 10011100
10001100 00001110 01111000 00111000
01000001 01011000 10100100 01000000
00111101 01110101 10010011 10000101
11111001 10100001 01011000 10010000
2.5 BILLION
GIGABYTES
01101001 01011100 11110010 00010101 10111010 10100011 10110100 11001100
01001110 11001101 11100011 00100101 11101110 00111100 01111011 10101111
01011111 10101101 01000000 10101010 01101111 11000001 00111100 00010001
10110110 10110001 11001000 01010001 11110001 11111010 00010101 10000000
10110000 01101111 10100010 01111111 11100101 11011011 10000110 00011100
01011111 00111110 01011101 00100001 10110010 10000001 11000000 00100100
10101110 01100010 00110010 01010101 11011011 11101001 11100010 00111011
01011000 01111100 01001110 01000010 10100110 10110101 10000010 00010001
11011111 01100011 00010111 11010101 10110101 01000000 00001110 00101101
01111011 01000000 00011100 00010010 00101010 01001111 01111000 11011111
11010111 10100111 10011011 10001000 00000001 11001101 01100101 10001110
11001011 01000010 01011001 01010001 00101100 11101000 01101111 11001100
00001101 01001110 01111000 11110011 00111111 10101000 00110111 11011101
10101000 00000110 10011000 01000110 11000010 00101110 11110110 11100000
11011000 10011001 11010010 10110010 11011111 00111011 11001000 10101001
01110001 10110001 01000001 01001010 10111000 01010101 00110000 10111110
00100001 10110011 00010011 10010011 10100000 11010110 11100001 10111101
00000101 01010001 11010000 10011100 10001100 00001110 01111000 00111000
01000001 01011000 10100100 01000000 00111101 01110101 10010011 10000101
11111001 10100001 01011000 10010000 00000110 11110001 01110011 00000111
00111110 11011001 11011011 10001000 10101100 11101011 01100110 00110111
01101111 01111011 01100011 10010011 10010001 10101010 10101001 01001111
11010111 10111001 01111010 01111100 11100000 00011111 01110010 11000110
01000100 11001101 11011101 01101100 00011011 00011010 00101000 10000110
00111011 11001000 10101001
01110001 10110001 01000001 01001010
10111000 01010101 00110000 10111110
00100001 10110011 00010011 10010011
10100000 11010110 11100001 10111101
00000101 01010001 11010000 10011100
10001100 00001110 01111000 00111000
01000001 01011000 10100100 01000000
00111101 01110101 10010011 10000101
11111001 10100001 01011000 10010000
2.5 BILLION
GIGABYTES
Information is the oilof the
21st century, and analytics is the
combustion engine
Peter Sondergaard, senior vice president at Gartner
BIG DATA
WILL CHANGE
OUR WORLD
About Fliptop
Fliptop’s Customer Intelligence platform provides companies with an on-demand
data scientist for their leads and contacts. Using publicly available information
including social data to score and enrich leads, companies can prioritize their
pipeline, better target their audience and know more about their customers.

Big Data Will Change Our World

  • 1.
  • 2.
    BIG DATA When youhear about BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATABIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
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    of the datain the world was created in the last 2 YEARS
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    and the averageperson today processes more data in a day
  • 10.
    than a personin the 1500’s entire lifetime
  • 11.
  • 12.
    but it’s timewe took them MORE SERIOUSLY
  • 13.
    THE LAPD ispiloting a BIG DATA scheme
  • 14.
  • 15.
    An algorithm predicts where totake place is likelyCRIME
  • 16.
    POLICE TEAMS patrol thebox CRIMEto counter
  • 17.
    In Foothill LA THESCHEME has led to…
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
    the algorithm wasinitially developed to predict EARTHQUAKES
  • 23.
    43%of data gatheredon people comes from SOCIAL MEDIA
  • 24.
  • 25.
  • 26.
  • 27.
    MOVIE STUDIOS ARE USINGTHIS TO PREDICT
  • 28.
  • 29.
    records 30m user‘plays’ a day
  • 30.
    it analyses whenusers pause... rewind… fast forward… and search
  • 31.
    it also knowswhat users like…
  • 32.
    David Fincher Director House ofCards Britain Kevin Spacey Actor
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    01101001 01011100 1111001000010101 10111010 10100011 10110100 11001100 01001110 11001101 11100011 00100101 11101110 00111100 01111011 10101111 01011111 10101101 01000000 10101010 01101111 11000001 00111100 00010001 10110110 10110001 11001000 01010001 11110001 11111010 00010101 10000000 10110000 01101111 10100010 01111111 11100101 11011011 10000110 00011100 01011111 00111110 01011101 00100001 10110010 10000001 11000000 00100100 10101110 01100010 00110010 01010101 11011011 11101001 11100010 00111011 01011000 01111100 01001110 01000010 10100110 10110101 10000010 00010001 11011111 01100011 00010111 11010101 10110101 01000000 00001110 00101101 01111011 01000000 00011100 00010010 00101010 01001111 01111000 11011111 11010111 10100111 10011011 10001000 00000001 11001101 01100101 10001110 11001011 01000010 01011001 01010001 00101100 11101000 01101111 11001100 00001101 01001110 01111000 11110011 00111111 10101000 00110111 11011101 10101000 00000110 10011000 01000110 11000010 00101110 11110110 11100000 11011000 10011001 11010010 10110010 11011111 00111011 11001000 10101001 01110001 10110001 01000001 01001010 10111000 01010101 00110000 10111110 00100001 10110011 00010011 10010011 10100000 11010110 11100001 10111101 00000101 01010001 11010000 10011100 10001100 00001110 01111000 00111000 01000001 01011000 10100100 01000000 00111101 01110101 10010011 10000101 11111001 10100001 01011000 10010000 00000110 11110001 01110011 00000111 00111110 11011001 11011011 10001000 10101100 11101011 01100110 00110111 01101111 01111011 01100011 10010011 10010001 10101010 10101001 01001111 11010111 10111001 01111010 01111100 11100000 00011111 01110010 11000110 01000100 11001101 11011101 01101100 00011011 00011010 00101000 10000110 00111011 11001000 10101001 01110001 10110001 01000001 01001010 10111000 01010101 00110000 10111110 00100001 10110011 00010011 10010011 10100000 11010110 11100001 10111101 00000101 01010001 11010000 10011100 10001100 00001110 01111000 00111000 01000001 01011000 10100100 01000000 00111101 01110101 10010011 10000101 11111001 10100001 01011000 10010000 2.5 BILLION GIGABYTES
  • 44.
    01101001 01011100 1111001000010101 10111010 10100011 10110100 11001100 01001110 11001101 11100011 00100101 11101110 00111100 01111011 10101111 01011111 10101101 01000000 10101010 01101111 11000001 00111100 00010001 10110110 10110001 11001000 01010001 11110001 11111010 00010101 10000000 10110000 01101111 10100010 01111111 11100101 11011011 10000110 00011100 01011111 00111110 01011101 00100001 10110010 10000001 11000000 00100100 10101110 01100010 00110010 01010101 11011011 11101001 11100010 00111011 01011000 01111100 01001110 01000010 10100110 10110101 10000010 00010001 11011111 01100011 00010111 11010101 10110101 01000000 00001110 00101101 01111011 01000000 00011100 00010010 00101010 01001111 01111000 11011111 11010111 10100111 10011011 10001000 00000001 11001101 01100101 10001110 11001011 01000010 01011001 01010001 00101100 11101000 01101111 11001100 00001101 01001110 01111000 11110011 00111111 10101000 00110111 11011101 10101000 00000110 10011000 01000110 11000010 00101110 11110110 11100000 11011000 10011001 11010010 10110010 11011111 00111011 11001000 10101001 01110001 10110001 01000001 01001010 10111000 01010101 00110000 10111110 00100001 10110011 00010011 10010011 10100000 11010110 11100001 10111101 00000101 01010001 11010000 10011100 10001100 00001110 01111000 00111000 01000001 01011000 10100100 01000000 00111101 01110101 10010011 10000101 11111001 10100001 01011000 10010000 00000110 11110001 01110011 00000111 00111110 11011001 11011011 10001000 10101100 11101011 01100110 00110111 01101111 01111011 01100011 10010011 10010001 10101010 10101001 01001111 11010111 10111001 01111010 01111100 11100000 00011111 01110010 11000110 01000100 11001101 11011101 01101100 00011011 00011010 00101000 10000110 00111011 11001000 10101001 01110001 10110001 01000001 01001010 10111000 01010101 00110000 10111110 00100001 10110011 00010011 10010011 10100000 11010110 11100001 10111101 00000101 01010001 11010000 10011100 10001100 00001110 01111000 00111000 01000001 01011000 10100100 01000000 00111101 01110101 10010011 10000101 11111001 10100001 01011000 10010000 2.5 BILLION GIGABYTES
  • 45.
    Information is theoilof the 21st century, and analytics is the combustion engine Peter Sondergaard, senior vice president at Gartner
  • 46.
  • 47.
    About Fliptop Fliptop’s CustomerIntelligence platform provides companies with an on-demand data scientist for their leads and contacts. Using publicly available information including social data to score and enrich leads, companies can prioritize their pipeline, better target their audience and know more about their customers.