The document discusses the growing use and importance of text analytics in market research. It summarizes the following key points:
- Text analytics is a top priority and growing area of focus for market researchers as it allows analysis of unstructured data sources like customer reviews and social media.
- Over 70% of Ipsos Loyalty's projects now require significant text analytics capabilities to analyze customer feedback. However, adoption varies globally with some regions lagging behind.
- While text analytics use is expanding rapidly, many researchers and clients still don't fully understand its capabilities. Tool providers also need to do more to educate potential users on benefits, limitations, and how to appropriately apply the technology.
- Proper use
Comment optimiser sa gestion des retours clients en boucle fermée ?
Il y a encore beaucoup de choses à améliorer dans le secteur naissant de l'EFM. L'économie de la gestion des retours en boucle fermée n'a notamment pas été correctement abordée. Les entreprises doivent trouver comment optimiser les investissements qu'elles font dans leurs processus pour « boucler la boucle » afin de maximiser le retour sur cet investissement. Il convient pour cela de mieux comprendre les interventions adaptées à chaque situation en permettant l'intégration d'un algorithme de suggestion dans les systèmes EFM.
Contenu de marque – Habits neufs de l'empereur ou avenir du marketing ?Ipsos France
Le contenu est le point de contact à la mode pour de plus en plus de spécialistes du marketing : aujourd'hui, au Royaume-Uni, près de 85 % des professionnels du secteur utilisent le marketing de contenu et près des deux tiers d'entre eux prévoient d'augmenter leurs dépenses en la matière cette année.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
Comment optimiser sa gestion des retours clients en boucle fermée ?
Il y a encore beaucoup de choses à améliorer dans le secteur naissant de l'EFM. L'économie de la gestion des retours en boucle fermée n'a notamment pas été correctement abordée. Les entreprises doivent trouver comment optimiser les investissements qu'elles font dans leurs processus pour « boucler la boucle » afin de maximiser le retour sur cet investissement. Il convient pour cela de mieux comprendre les interventions adaptées à chaque situation en permettant l'intégration d'un algorithme de suggestion dans les systèmes EFM.
Contenu de marque – Habits neufs de l'empereur ou avenir du marketing ?Ipsos France
Le contenu est le point de contact à la mode pour de plus en plus de spécialistes du marketing : aujourd'hui, au Royaume-Uni, près de 85 % des professionnels du secteur utilisent le marketing de contenu et près des deux tiers d'entre eux prévoient d'augmenter leurs dépenses en la matière cette année.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey
More people in the world have access to cell phones than have access to clean drinking water, or electricity, and email open rates are at best 5%. Follow along Mathew Sweezey, head B2B marketing evangelist for Salesforce.com as he teaches you how to break thought and generate revenue with mobile marketing. Learn how to use geo fencing at tradeshows, drive real leads via paid social video, and how to design emails and content, which converts on mobile devices.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
brandshare: how brands & people create value exchangeEdelman
Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.
Learn more: http://edl.mn/1sOyg1O
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Our 12 Truths of Digital Marketing book was published in late 2014. Although the physical book is now out-of-print, you can get an electronic copy by subscribing to the Bam Digital monthly newsletter. To find out more about the 12 Truths book, we've written about it on this post: The Making of 12 Truths https://www.bam.com.au/blog/behind-the-scenes/the-making-of-12-truths/
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 2wimvermeulen
Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
What it takes to be a high performing marketing organization in the banking world. Research from the Salesforce on modern marketing tactics and leading marketing solutions.
Healing the pain, responding to bad experiences to boost customer loyaltyIpsos France
De plus en plus d’entreprises déploient des programmes permettant de piloter l’expérience client en temps réel. Les incidents critiques sont autant de moments de vérités qui ont un impact très important sur la relation avec l’entreprise. Les dispositifs à chaud permettent de gérer les incidents en temps réel et déclencher une action très rapide.
Pour autant, ces informations ne sont pas suffisamment exploitées d’un point de vue stratégique.
Et cela peut conduire à des interventions qui ne sont pas assez ciblées et donc inefficaces pour atténuer le bouche-à-oreille négatif ou le churn.
De plus, les systèmes de gestion des cas inefficaces conduisent à des efforts et une dépense des ressources inutiles, une charge supplémentaire pour les équipes et une augmentation des coûts.
Alors, comment les entreprises peuvent hiérarchiser les mesures et de comprendre comment mieux répondre aux questions des clients ?
L’approche d’Ipsos Loyalty pour aider ses clients à optimiser les interventions plus efficacement est basée sur 2 principes :
• Tous les incidents critiques ne sont pas égaux. Les entreprises doivent faire la distinction entre les différents types d'incidents et prioriser les interventions en fonction de l'impact sur le comportement des clients.
• Il n'y a pas de réponse/intervention universelle (no «one size fits all »). A chaque type d'incidents sa réponse ! Tout en tenant compte de profil du client et l'historique des transactions passées.
L’étude R&D que nous avons réalisée aux US dans 7 secteurs, a permis de démontrer que globalement, environ 50% des clients qui ont connu un incident ne sont pas satisfaits de la façon dont le problème a été résolu. Cela montre clairement que les entreprises doivent faire beaucoup plus qu'intervenir ou répondre à des expériences négatives, afin de répondre aux attentes des clients.
Elles doivent alors se poser les questions :
• Avons-nous besoin de contacter chaque client individuellement, à chaque fois qu'ils donnent une mauvaise note ou signalent un incident ?
• A quels types d'incidents devons-nous répondre en priorité ?
• Dans quels cas, des excuses suffisent-elles ?
• Quand et quelle forme de compensation doit-on offrir ?
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey
More people in the world have access to cell phones than have access to clean drinking water, or electricity, and email open rates are at best 5%. Follow along Mathew Sweezey, head B2B marketing evangelist for Salesforce.com as he teaches you how to break thought and generate revenue with mobile marketing. Learn how to use geo fencing at tradeshows, drive real leads via paid social video, and how to design emails and content, which converts on mobile devices.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
brandshare: how brands & people create value exchangeEdelman
Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.
Learn more: http://edl.mn/1sOyg1O
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Our 12 Truths of Digital Marketing book was published in late 2014. Although the physical book is now out-of-print, you can get an electronic copy by subscribing to the Bam Digital monthly newsletter. To find out more about the 12 Truths book, we've written about it on this post: The Making of 12 Truths https://www.bam.com.au/blog/behind-the-scenes/the-making-of-12-truths/
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 2wimvermeulen
Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
What it takes to be a high performing marketing organization in the banking world. Research from the Salesforce on modern marketing tactics and leading marketing solutions.
Healing the pain, responding to bad experiences to boost customer loyaltyIpsos France
De plus en plus d’entreprises déploient des programmes permettant de piloter l’expérience client en temps réel. Les incidents critiques sont autant de moments de vérités qui ont un impact très important sur la relation avec l’entreprise. Les dispositifs à chaud permettent de gérer les incidents en temps réel et déclencher une action très rapide.
Pour autant, ces informations ne sont pas suffisamment exploitées d’un point de vue stratégique.
Et cela peut conduire à des interventions qui ne sont pas assez ciblées et donc inefficaces pour atténuer le bouche-à-oreille négatif ou le churn.
De plus, les systèmes de gestion des cas inefficaces conduisent à des efforts et une dépense des ressources inutiles, une charge supplémentaire pour les équipes et une augmentation des coûts.
Alors, comment les entreprises peuvent hiérarchiser les mesures et de comprendre comment mieux répondre aux questions des clients ?
L’approche d’Ipsos Loyalty pour aider ses clients à optimiser les interventions plus efficacement est basée sur 2 principes :
• Tous les incidents critiques ne sont pas égaux. Les entreprises doivent faire la distinction entre les différents types d'incidents et prioriser les interventions en fonction de l'impact sur le comportement des clients.
• Il n'y a pas de réponse/intervention universelle (no «one size fits all »). A chaque type d'incidents sa réponse ! Tout en tenant compte de profil du client et l'historique des transactions passées.
L’étude R&D que nous avons réalisée aux US dans 7 secteurs, a permis de démontrer que globalement, environ 50% des clients qui ont connu un incident ne sont pas satisfaits de la façon dont le problème a été résolu. Cela montre clairement que les entreprises doivent faire beaucoup plus qu'intervenir ou répondre à des expériences négatives, afin de répondre aux attentes des clients.
Elles doivent alors se poser les questions :
• Avons-nous besoin de contacter chaque client individuellement, à chaque fois qu'ils donnent une mauvaise note ou signalent un incident ?
• A quels types d'incidents devons-nous répondre en priorité ?
• Dans quels cas, des excuses suffisent-elles ?
• Quand et quelle forme de compensation doit-on offrir ?
The HathiTrust Research Center: Enabling New Knowledge Through Shared Infrastructure
Robert McDonald - HathiTrust Research Center Executive committee member; Associate Dean for Library Technologies, Indiana University
[MÉTHODOLOGIE] Présentation d'un dispositif de collecte - JMS Ipsos France
A l'occasion de la 12ème Journée de Méthodologie Statistique organisée par l'INSEE, le département Ipsos Observer a présenté un dispositif de collecte de données mené avec la DARES permettant d'optimiser le taux de participation auprès d’un public jeune et peu qualifié (70% de taux de réponse).
L’étude PneuVUE*, réalisée par l’équipe Santé d’Ipsos MORI pour le laboratoire Pfizer met en lumière le manque de connaissances des Européens concernant les moyens de prévention existant pour lutter contre la pneumonie et pointe le relatif désintérêt de la population vis-à-vis des risques que représente cette maladie. Le rôle de sensibilisation des professionnels de santé s’avère donc crucial pour favoriser un vieillissement en bonne santé des populations.
Le lien entre la mesure de l’effort client et les indicateurs globaux, que sont notamment l’intention de continuer à travailler avec l’entreprise et la recommandation de celle-ci, n’est plus à prouver. Globalement, le principe est que moins le client a d’effort à fournir lors d’une interaction, plus il recommandera et sera fidèle à l’entreprise. Cela est tout particulièrement vrai dans un contexte/situation de réclamations ou d’incidents.
Ne laissez pas mourir vos prometteuses innovations de rupture !Ipsos France
Les innovations “Breakthrough” sont cruciales dans le succès et la survie d’une entreprise. Pourquoi ? Parce qu’elles vont doubler le retour sur investissement d’une innovation classique, non rupturiste.
D’un point de vue étude, il y a plusieurs questions qu’un marketeur doit se poser pour lancer avec succès des innovations de ruptures.
Les marques qui se développent sont les marques choisies par le plus de monde, le plus facilement et le plus souvent. Même si le constat parait évident, comprendre comment les consommateurs/clients font ces choix est clé pour tout professionnel du marketing.
Communique de presse One Premium 2015 - 2016Ipsos France
L'ACPM publie les résultats de l'étude ACPM One Premium 2015 - 2016 qui mesure l'audience des marques de presse auprès de la population des influenceurs sur le plan professionnel - les TOP Cadres (dirigeants, cadres et professions indépendantes) ou sur le plan personnel - les TOP Revenus (individus de 18 ans et plus appartenant à un foyer à hauts revenus).
TNS - NewMR Social Media Collaboration July 2015Ray Poynter
TNS contribution to the 2015 Social Media Collaboration organised by NewMR and GreenBook. Looking at the strengths and benefits of Social Media Research.
Running title TRENDS IN COMPUTER INFORMATION SYSTEMS1TRENDS I.docxanhlodge
Running title: TRENDS IN COMPUTER INFORMATION SYSTEMS 1
TRENDS IN COMPUTER INFORMATION SYSTEMS 4
Trends in Computer Information Systems, and the Rise to Business Intelligence
Shad Martin
School for Professional Studies
St. Louis University
ENG 2005 Dr. Rebecca Wood
November 23, 2016
Introduction
Our quest to increase our knowledge of Computer Information Systems has produced a number of benefits to humanity. The innovation humans have discovered in Computer Information Systems has led to new sub-areas of study for students and professionals to continue their progression to master all that Computer Information Systems has to offer. Amy Web of the Harvard Business Review reported 8 Tech Trends to Watch in 2016, She noted, “In order to chart the best way forward, you must understand emerging trends: what they are, what they aren’t, and how they operate. Such trends are more than shiny objects; they’re manifestations of sustained changes within an industry sector, society, or human behavior. Trends are a way of seeing and interpreting our current reality, providing a useful framework to organize our thinking, especially when we’re hunting for the unknown. Fads pass. Trends help us forecast the future” (Harvard Business Review, 2015). In short, Amy’s reference to understanding the emerging trends in Computer Information can provide a framework from which, students, professionals, and scientists to conscientiously create a path towards optimizing their efforts. Ensuring we have a fundamental approach to analyze data will enhance our understanding of this subject further.
In this paper I will expound on three of the top trends used to provide insight into the data produced from the advancements in Computer Information Systems. These trends or methods are taking place in my workplace within a financial institution, and in many other industries. It is important to note this paper does not provide an inclusive list of all methodologies that exist. Individuals can now leverage analytics to synthesize insights from data to identify emerging risk, manage operational risks, identify trends, improve compliance, and customer satisfaction. Data in and by itself is not always useful. Regardless of the data source, trained professional must understand the best approach to structure the data to make it more useful. In this paper, I will touch on three popular methodology trends occurring in Computer Information Systems. Students and professionals who work with large data would benefit from having a solid understanding of the fundamental principles of Business Intelligence as data scientific approach and when to use these methodologies.
The rise of Business Intelligence
Computer Information Systems allow many companies to gather and generate large amounts of data on their customers, business activities, potential merger targets, and risks found in their organization. These large sets of data have given rise to vari.
Big Data Analytics: Challenges And Applications For Text, Audio, Video, And S...IJSCAI Journal
All types of machine automated systems are generating large amount of data in different forms like
statistical, text, audio, video, sensor, and bio-metric data that emerges the term Big Data. In this paper we
are discussing issues, challenges, and application of these types of Big Data with the consideration of big
data dimensions. Here we are discussing social media data analytics, content based analytics, text data
analytics, audio, and video data analytics their issues and expected application areas. It will motivate
researchers to address these issues of storage, management, and retrieval of data known as Big Data. As
well as the usages of Big Data analytics in India is also highlighted
BIG DATA ANALYTICS: CHALLENGES AND APPLICATIONS FOR TEXT, AUDIO, VIDEO, AND S...gerogepatton
All types of machine automated systems are generating large amount of data in different forms likestatistical, text, audio, video, sensor, and bio-metric data that emerges the term Big Data. In this paper weare discussing issues, challenges, and application of these types of Big Data with the consideration of bigdata dimensions. Here we are discussing social media data analytics, content based analytics, text dataanalytics, audio, and video data analytics their issues and expected application areas. It will motivateresearchers to address these issues of storage, management, and retrieval of data known as Big Data. Aswell as the usages of Big Data analytics in India is also highlighted.
BIG DATA ANALYTICS: CHALLENGES AND APPLICATIONS FOR TEXT, AUDIO, VIDEO, AND S...ijscai
All types of machine automated systems are generating large amount of data in different forms like
statistical, text, audio, video, sensor, and bio-metric data that emerges the term Big Data. In this paper we
are discussing issues, challenges, and application of these types of Big Data with the consideration of big
data dimensions. Here we are discussing social media data analytics, content based analytics, text data
analytics, audio, and video data analytics their issues and expected application areas. It will motivate
researchers to address these issues of storage, management, and retrieval of data known as Big Data. As
well as the usages of Big Data analytics in India is also highlighted.
BIG DATA ANALYTICS: CHALLENGES AND APPLICATIONS FOR TEXT, AUDIO, VIDEO, AND S...gerogepatton
All types of machine automated systems are generating large amount of data in different forms like
statistical, text, audio, video, sensor, and bio-metric data that emerges the term Big Data. In this paper we
are discussing issues, challenges, and application of these types of Big Data with the consideration of big
data dimensions. Here we are discussing social media data analytics, content based analytics, text data
analytics, audio, and video data analytics their issues and expected application areas. It will motivate
researchers to address these issues of storage, management, and retrieval of data known as Big Data. As
well as the usages of Big Data analytics in India is also highlighted.
BIG DATA ANALYTICS: CHALLENGES AND APPLICATIONS FOR TEXT, AUDIO, VIDEO, AND S...gerogepatton
All types of machine automated systems are generating large amount of data in different forms like
statistical, text, audio, video, sensor, and bio-metric data that emerges the term Big Data. In this paper we
are discussing issues, challenges, and application of these types of Big Data with the consideration of big
data dimensions. Here we are discussing social media data analytics, content based analytics, text data
analytics, audio, and video data analytics their issues and expected application areas. It will motivate
researchers to address these issues of storage, management, and retrieval of data known as Big Data. As
well as the usages of Big Data analytics in India is also highlighted.
BIG DATA ANALYTICS: CHALLENGES AND APPLICATIONS FOR TEXT, AUDIO, VIDEO, AND S...gerogepatton
All types of machine automated systems are generating large amount of data in different forms likestatistical, text, audio, video, sensor, and bio-metric data that emerges the term Big Data. In this paper weare discussing issues, challenges, and application of these types of Big Data with the consideration of bigdata dimensions. Here we are discussing social media data analytics, content based analytics, text dataanalytics, audio, and video data analytics their issues and expected application areas. It will motivateresearchers to address these issues of storage, management, and retrieval of data known as Big Data. Aswell as the usages of Big Data analytics in India is also highlighted.
BIG DATA ANALYTICS: CHALLENGES AND APPLICATIONS FOR TEXT, AUDIO, VIDEO, AND S...ijscai
All types of machine automated systems are generating large amount of data in different forms like
statistical, text, audio, video, sensor, and bio-metric data that emerges the term Big Data. In this paper we
are discussing issues, challenges, and application of these types of Big Data with the consideration of big
data dimensions. Here we are discussing social media data analytics, content based analytics, text data
analytics, audio, and video data analytics their issues and expected application areas. It will motivate
researchers to address these issues of storage, management, and retrieval of data known as Big Data. As
well as the usages of Big Data analytics in India is also highlighted.
Social Listening and Intelligence is Predictive! Now What?Rob Key
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Paul Janowitz
Is Market Research Dead in a 2.0 world?
Presentation given at the Ubiquity Marketing unSummit in Austin, TX. September 3, 2009.
Covers the current state of research in a customer driven web2.0 world. Contains tips and resources for entrepreneurs to leverage free and inexpensive market research techniques.
This presentation was given at the KM Singapore conference in Singapore on 15 Aug 09. I introduced a governance cycle and presented 4 key areas of governance: information organisation, publishing, collaboration and apps.
Intentions de vote pour les élections européennes de 2024 - 7 juin 2024Ipsos France
A 48h du scrutin, Ipsos prend une dernière fois pour Le Monde le pouls de l'électorat avant le vote du 9 juin.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024-hayer-et-glucksmann-au-coude-coude-deux-jours-du-scrutin
Européennes 2024 : Intentions de vote - Mai 2024Ipsos France
Selon le sondage Ipsos réalisé du 5 au 6 juin pour Le Parisien et Radio France, la liste du Rassemblement National menée par Jordan Bardella rassemblerait 32% des intentions de vote, devant la liste Renaissance, LREM, Modem, Horizons et UDI de Valérie Hayer à 15,5% et la liste PS-Place Publique de Raphaël Glucksmann à 13,5%.
En savoir + : https://www.ipsos.com/fr-fr/europeennes-2024-les-dynamiques-3-jours-du-scrutin
Perception et utilité sociale du footballIpsos France
Le Crédit Agricole a confié à Ipsos la réalisation d'un sondage inédit sur l'impact du football et de sa pratique auprès des Français, ainsi que son importance en tant que vecteur de lien social. Des résultats révélateurs de la popularité de ce sport.
En savoir plus : https://www.ipsos.com/fr-fr/le-football-vecteur-de-lien-social-pour-huit-francais-sur-dix
Conseil et vaccination du voyageur en pharmacieIpsos France
Valneva a fait appel à l'expertise d'Ipsos Healthcare pour réaliser une étude sur les comportements et les attentes des Français en matière de santé dans le cadre d'un voyage prévu hors de l'Union Européenne dans les 12 prochains mois. Les résultats révèlent le rôle essentiel des pharmaciens dans la préparation sanitaire des voyages à l'international.
Européennes 2024 : Enquête électorale - Vague 5 - Mai 2024Ipsos France
Pour mieux comprendre les logiques de la décision électorale et dans la perspective des élections européennes de juin 2024, Ipsos, le Cevipof, La Fondation Jean Jaurès, l'Institut Montaigne et le Monde ont mis en place un dispositif d'enquête exceptionnel basé sur un panel de plus de 10 000 personnes : l'Enquête électorale Européennes.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024-le-rassemblement-national-en-tete-une-semaine-du-vote
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Les jeunes et les élections européennes - Mai 2024Ipsos France
À l'approche des élections européennes, Ipsos a réalisé pour Brut. avec Franceinfo une enquête auprès des moins de 30 ans. 1165 jeunes âgés de 18 à 29 ans, constituant un échantillon national représentatif des jeunes âgés de 18 ans à 29 ans, inscrits sur les listes électorales, ont été interrogés.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024-pour-quelles-listes-voteront-les-jeunes
Les Français et les élections européennes - Mai 2024Ipsos France
A vingt jours des élections européennes, Ipsos a mené pour France Télévisions une enquête sur la perception des Français des élections européennes.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024/
Baromètre politique Ipsos-La Tribune Dimanche - Mai 2024Ipsos France
Préoccupations des Français, cotes de popularité de l'exécutif, du gouvernement et des leaders politiques Français, questions d'actualité... Retrouvez ici les derniers résultats de notre sondage d'opinion, le Baromètre Politique Ipsos-La Tribune Dimanche.
En savoir plus: https://www.ipsos.com/fr-fr/barometre-ipsos-la-tribune-dimanche
Ipsos Update - Le best of Ipsos à travers le monde - Mai 2024Ipsos France
Retrouvez chaque mois le meilleur des publications Ipsos à travers le monde sélectionné par notre Knowledge Centre. Découvrez vite notre dernier numéro : études, points de vue, analyses... dans un format synthétique et pratique ! L'essentiel en une page et des liens pour aller plus loin.
En savoir plus : https://www.ipsos.com/fr-fr/ipsos-update-mai-2024
Les élections européennes et les enjeux écologiques, sociaux et économiqu...Ipsos France
Selon l'enquête menée par Ipsos pour le Pacte du pouvoir de vivre, la lutte contre le changement climatique est considérée par les Français comme la priorité n°1 pour l'Union européenne. Ce sentiment est particulièrement répandu chez les moins de 50 ans. Toutefois, malgré cette forte attente, la confiance dans la capacité de l'UE à faire face efficacement à ce problème est faible. Cette enquête explore ces attitudes complexes, examinant la confiance du public dans l'UE sur divers enjeux et les perceptions de la faisabilité des mesures proposées.
En savoir + : https://www.ipsos.com/fr-fr/europeennes-2024/la-lutte-contre-le-rechauffement-climatique-un-enjeu-prioritaire-pour-lunion-europeenne
Européennes 2024 : Intentions de vote - Mai 2024Ipsos France
Selon la nouvelle vague du sondage Ipsos réalisé les 13 et 14 mai pour Le Parisien et Radio France, la liste du Rassemblement National menée par Jordan Bardella rassemblerait 31% des intentions de vote, devant la liste Renaissance, LREM, Modem, Horizons et UDI de Valérie Hayer à 16% et la liste PS-Place Publique de Raphaël Glucksmann à 14,5%.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024/lecart-entre-les-listes-de-raphael-glucksmann-et-de-valerie-hayer-se-resserre
En 12 ans, les Français ont doublé leur temps consacré au sportIpsos France
Ipsos, en partenariat avec la Fédération Française d’Education Physique et de Gymnastique Volontaire (FFEPGV), dévoile son baromètre annuel sur les Français et le sport.. Avec plus de 10 années de recul, ces données permettent de décrypter les évolutions concernant les pratiques sportives des Français : quelles sont leurs motivations, leurs habitudes, la perception qu’ils ont du sport...
Européennes 2024 : Enquête électorale - Vague 4 - Avril 2024Ipsos France
Pour mieux comprendre les logiques de la décision électorale et dans la perspective des élections européennes de juin 2024, Ipsos, le Cevipof, La Fondation Jean Jaurès, l'Institut Montaigne et le Monde ont mis en place un dispositif d'enquête exceptionnel basé sur un panel de plus de 10 000 personnes : l'Enquête électorale Européennes.
En savoir plus : https://www.ipsos.com/fr-fr/europeennes-2024-le-vote-glucksmann-une-dynamique-encore-incertaine
Vaccination : un déficit d’information chez les parents d’enfants et les seniorsIpsos France
Ipsos réalise pour la deuxième année consécutive le baromètre sur la vaccination pour GSK. Un état des lieux des perceptions, connaissances et comportements des Français sur ce sujet a été menée à l'occasion semaine européenne de la vaccination du 22 au 28 avril.
Baromètre de la solidarité Apprentis d'Auteuil - Avril 2024Ipsos France
Alors que s’est ouverte la période de déclaration de revenus et de la fortune immobilière, Apprentis d’Auteuil publie les résultats de la cinquième édition de son baromètre annuel de la solidarité. Cette étude, réalisée par Ipsos, a été conduite auprès d’un échantillon représentatif de la population française ainsi qu’auprès d’un échantillon de Français disposant de « très hauts revenus » (120 000 € ou plus par foyer et par an, moins de 2% des foyers fiscaux).
En savoir plus : https://www.ipsos.com/fr-fr/barometre-de-la-solidarite-pour-quelles-causes-les-francais-projettent-ils-de-donner-en-2024
Baromètre politique Ipsos-La Tribune - Avril 2024Ipsos France
Préoccupations des Français, cotes de popularité de l'exécutif, du gouvernement et des leaders politiques Français, questions d'actualité... Retrouvez ici les derniers résultats de notre sondage d'opinion, le Baromètre Politique Ipsos-La Tribune Dimanche.
En savoir plus: https://www.ipsos.com/fr-fr/barometre-ipsos-la-tribune-dimanche
Ipsos Update - Le best of Ipsos à travers le monde - Avril 2024Ipsos France
Retrouvez chaque mois le meilleur des publications Ipsos à travers le monde sélectionné par notre Knowledge Centre. Découvrez vite notre dernier numéro : études, points de vue, analyses... dans un format synthétique et pratique ! L'essentiel en une page et des liens pour aller plus loin.
En savoir plus : https://www.ipsos.com/fr-fr/ipsos-update-avril-2024
Le regard des Français sur les Jeux Olympiques de 2024Ipsos France
Alors que la cérémonie d’ouverture des Jeux Olympiques de 2024 à Paris se rapproche, l’enquête menée par Ipsos pour La Tribune montre une baisse de l’intérêt porté par les Français pour les Jeux. Si une majorité de Français (53%) se déclarent intéressés, cette proportion est en baisse de 8 points par rapport à octobre 2023. L’intérêt est plus marqué chez les plus jeunes (65% des moins de 35 ans) et chez les hommes (58%).
En savoir plus : https://www.ipsos.com/fr-fr/le-regard-des-francais-sur-les-jeux-olympiques-de-2024
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
1. Don’t Kill the
Analyst Just Yet
How Ipsos Loyalty
applies text analytics
February 2016
Jean-François Damais interviewed by Seth Grimes
GAME CHANGERS
2. Text Analytics clocks in as the #4 “emerging methods”
priority for market researchers in the 2015 GRIT (Greenbook
Research Industry Trends) report. Only mobile surveys,
online communities and social media analytics poll higher…
although of course text analytics is key to social media
analytics done right, and it’s also central to #5 priority “Big
Data analytics.” GRIT reports text analytics as tied with Big
Data analytics for the #1 method “under consideration.”
On the customer-insights side, Temkin Group last year
reported, “When we examined the behaviours of the
few companies with mature Voice of the Customer
(VoC) programmes, we found that they are considerably
more likely to use text analytics to tap into unstructured
data sources… Temkin Group expects an increase in
text analytics usage once companies recognise that
these tools enable important capabilities for extracting
insights.”
Clearly, the market opportunity is huge, as is the market
education need.
Who better to learn from than active practitioners, from
experts such as Jean-François Damais, who is Deputy
Managing Director, Global Client Solutions at Ipsos Loyalty.
Jean-François is co-author, with his colleague Fiona
Moss, of a recently released Ipsos Guide to Text Analytics,
which seeks to explain the options, benefits, and pitfalls
of setting up text analytics, with case studies. And
Jean-François was a speaker at the 2015 LT-Accelerate
1
conference, which looks at text, sentiment, and social
analytics for consumer, market research, and media
insights, which took place 23-24 November in Brussels. As
part of the conference he gave us this interview.
Don’t Kill the
Analyst Just YetBy Seth Grimes, Alta Plana Corporation
Jean-François Damais, Ipsos Loyalty
3. Seth Grimes: You spoke at the LT-Accelerate conference
on text analytics in market research. You wrote in
your presentation description that text analytics
work at Ipsos has grown 70% each of the last two
years. What proportion of projects now involve text
sources? Whatsources,andlookingforwhatinformationand
insights?
Jean-François Damais: Virtually all market research
projects involve some analysis of text. In the customer
experience space in some of our key markets (i.e US,
Canada, UK, France, Germany), I would say that 70-80%
of research projects require significant Text Analytics
capabilities to extract and report insights from customer
verbatims in timely fashion. However, other markets (i.e
Eastern Europe, LATAM, MENA, APAC) are lagging
behind so the picture is a bit uneven. Generally speaking,
text analytics plays a key role in Enterprise Feedback
Management, which is about collecting and reporting
customer feedback within organisations in real-time to
drive action and growing at a very rapid pace.
In addition, the use of text analytics to analyse social media
user generated content is increasing significantly. But
interestingly more and more clients now want to leverage
text analytics to integrate learnings across even more
data sources to get a 360 view of customers and potential
customers. So, on top of survey and social, we quite often
analyse internal data held by organisations such as
complaints or compliments data, FAQs etc… and bring
everything back together to create a more holistic story.
Text Analytics can really help when it comes to data
integration. Of course, technology is an enabler but will not
give you all the answers. We believe that analytical
expertise is needed to set up and carry out the analysis in
the right way, but also to interpret, validate and contextualise
text analytics. This is key.
2
HOW IPSOS LOYALTY APPLIES
TEXT ANALYTICS
February 2016
“
“
Text mining can be used as an efficient
data integration tool to analyse and make
sense of all sources of unstructured data
The ability to combine structured
and unstructured data leads to
improved predictive analytics
Text
analytics
Survey/
EFM verbs
Emails
Qualitative
data
Social spaces/
communities
Complaints Web data
Text analytics can really help when
it comes to data integration - of
course technology is an enabler
but will not give you all the answers.
Jean-François Damais interviewed by Seth Grimes
4. Seth Grimes: Despite the impressive expansion of text
analytics use at Ipsos, my impression is that research
suppliers and clients often don’t understand the
technology’s capabilities, and the tool providers haven’t
done a great job educating them. Does this match
your impression, or are you seeing something different?
Jean-François Damais: I would agree with you on the
whole. There are still a lot of misconceptions and half
knowledge in the industry. I do feel that text analytics
providers would benefit from being more transparent about
the benefits and limitations of their software, and how
they can be applied to meet a business need. Currently
it feels that everyone is ready to make a lot of promises
that are difficult to live up to and I sometimes feel that
this is counter productive. I am referring to the focus on
accuracy levels, level of quality across languages, level of
human input needed, how unique or better or one size
fits all one’s technology is compared to the rest of the
market etc.
In 2014, we conducted a comprehensive review of many
of the text analytics tools currently available and identified
pros and cons for each. Although each of the tools
presented us with different strengths, challenges and
functionalities, we gained the following learnings:
THERE IS NO PERFECT TECHNOLOGY
Knowing the strengths and weaknesses of the technology
used is key to getting valuable results.
THERE IS NO MIRACLE “PRESS A BUTTON” TYPE
SOLUTION
Even the best tools need some human intervention and
analytical expertise.
THERE IS NO “ONE SIZE FITS ALL” TOOL
Depending on the type of data or requirements some
tools and technologies might be better suited than others.
3
My colleague Fiona Moss and I have recently written a POV
on how to successfully deploy Text Analytics. The full paper
can be found on the Ipsos website.
The benefits of text analytics technology are huge and I do
agree that focus should be put on educating users and
potential users to make the most out of it.
Seth Grimes: How did you personally get started with text
analytics, and what advice can you offer researchers
who are starting with the technology now?
Jean-François Damais: I got started in 2009 when
Ipsos Loyalty launched text analytics services to its clients.
At the time, this capability was very much a niche offering
and seen by most organisations as an added value and
nice to have. But things have gone a long way since then
and text analytics capabilities now support some of our
biggest client engagements and are now a key tool in our
toolkit.
Know your purpose
Manage your organisation’s expectations
Place the analyst at the heart of the process
Choose the right text analytics tool(s)
given your objective
Learn the strengths and weaknesses
of the tool(s) you are using
Don’t give up!
Here is what I would say to any keen researcher
(or client):
HOW IPSOS LOYALTY APPLIES
TEXT ANALYTICS
February 2016
Jean-François Damais interviewed by Seth Grimes
5. 4
Seth Grimes: Where do you see the greatest opportunities
and the biggest challenges, when it comes to text sources
and the information they capture, and for that matter,
with the range of structured and unstructured sources?
Jean-François Damais: To some extent, what applies
to text analytics applies to big data more generally. There
has been a significant increase over the last few years in
the volume and variety of sources of unstructured data,
including feedback from customers, potential customers,
employees, members of the public and information
systems. There is a huge value that quite often lies buried
in this data. So the opportunity comes from the ability
to extract actionable insights and intelligence. While the
potential is huge, there are a number of pitfalls organisations
need to avoid. One of the most dangerous is the belief that
technology in itself, regardless how state-of-the-art, is
enough to derive good and actionable insights.
Seth Grimes: Quoting an Ipsos case study you wrote:
“Even when data has been matched to a suitable
objective, analysis can be a daunting task.” What key
best practices do you apply for data selection and
insights extraction, from social sources in particular?
Jean-François Damais: The analysis of social media
presents itself with significant challenges that go well
beyond text analytics. The traditional approach to social
media monitoring has been to trawl for everything – the
temptation to do so is huge, as we now have access to
web trawling technology which can span the web and
return a wealth of data at the “press of a button”.
Unfortunately in most cases this leads to analysis paralysis
as the data collected is huge and mostly irrelevant, with a
lot of redundancies. This type of information overkill with
no insights is discouraging, time consuming and costly.
We try to structure our “social intelligence” offer around a
few principles designed to address some of these challenges.
The first thing is to search for specifics. Mining web data or
big data more generally speaking is very different from
analysing structured research data coming from structured
questionnaires. You just cannot analyse everything, or cross
tabulate everything by everything. The vast amount and
diverse nature of such data means that we need a
different approach and knowing what you are looking for
is key. If you want specific answers, you need specific
questions. It is also about adapting and evolving. It does
take time to test and refine the set up in order to
obtain valuable insights and answers. Companies should
not underestimate the amount of time it takes to design,
analyse and report social media insights.
Seth Grimes: What’stheproperbalancebetweensoftware-
delivered analysis and human judgment, when it comes
to study design, data collection, data analysis, and
decision making? Are there general rules or do you
determine the best approach on a study-by-study basis?
Jean-François Damais: As mentioned above, we firmly
believe that analytical expertise is needed to make the most
out of text analytics software. However, the amount of
human intervention varies according to what type of analysis is
required. If it is just about exploring and counting key concepts
/patterns in the data then minimal intervention is needed.
If it is about linking different data sources and interpreting
insights then a significant human element is needed.
Technology is very important, but it is a means to an end. It is
the knowledge of the data, how to manipulate and interpret
the results and how to tailor these to the individual business
questions that leads to truly actionable results. This places
the analyst at the heart of the process in most of the projects
that we run for clients.
“
“
If you want specific
answers, you need
specific questions.
HOW IPSOS LOYALTY APPLIES
TEXT ANALYTICS
February 2016
Jean-François Damais interviewed by Seth Grimes
6. 5
Seth Grimes: Finally, I’ve been working in sentiment
analysis and emerging emotion-focused techniques
for quite some time, but the market remains somewhat
sceptical.What’syourownappraisalofsentiment/emotion
technologies, in general or for specific problems?
Jean-François Damais: No technology is perfect but we
can make it extremely useful by knowing how to apply it.
Again, I think the realisation comes with experience. We
work with clients who tell us that text analytics have brought
in significant and tangible benefits – both in terms of time/
cost savings and also additional insights and integration. My
view is that as a whole the industry should focus a bit more
on communicating these tangible benefits and a little bit less
on who has the best sentiment engine and the highest level
of accuracy.
The text analytics process - the analyst is essential at each step
Cleaning and
formatting of data.
Identification of
relevant
meta-variables
Text analytics
including creation/
deployment of
sector/project
specific dictionaries
and resources
Review and
refinement
of text analytics
results
Interpretation
and analysis
(extra-text
analytics)
Reporting
(either static
or online)
and action
planning
Web data
Survey data
Complaints data
Other text sources
Thanks Jean-François!
Seth Grimes is the leading industry analyst covering text
analytics, sentiment analysis, and analysis on the confluence
of structured and unstructured data sources. He founded
Washington DC based Alta Plana Corporation, an
information technology strategy consultancy, in 1997
and is longtime TechWeb contributor (InformationWeek,
AllAnalytics, Internet Evolution, and before them,
Intelligent Enterprise). He created and organises the
Sentiment Analysis Symposium and LT-Accelerate in
Brussels and was founding chair of the Text Analytics
Summit (2005-13). Seth consults, writes, and speaks on
business intelligence, data management and analysis
systems, text mining, visualisation, and related topics.
Follow Seth on Twitter at @SethGrimes
HOW IPSOS LOYALTY APPLIES
TEXT ANALYTICS
February 2016
Jean-François Damais interviewed by Seth Grimes
The text analytics process - the analyst is essential at each step
7. GAME CHANGERS
<< Game Changers >> is the Ipsos signature.
At Ipsos we are passionately curious about people,
markets, brands and society. We make our changing
world easier and faster to navigate and inspire
clients to make smarter decisions. We deliver with
security, simplicity, speed and substance. We are
Game Changers.
Ipsos Loyalty is the global leader in customer
experience, satisfaction and loyalty research with
over 1,000 dedicated professionals located in over
40 countries around the world. Our creative solutions
build strong relationships which lead to better results
for our clients. This has made us the trusted advisor
to the world’s leading businesses on all matters
relating to measuring, modeling, and managing
customer and employee relationships.
Jean-François Damais is Deputy Managing Director
of Ipsos Loyalty’s Global Client Solutions team.
February 2016
HOW IPSOS LOYALTY APPLIES
TEXT ANALYTICS
GAME CHANGERS
www.ipsos.com
@_Ipsos
This Ipsos Views white
paper is produced by the
Ipsos Knowledge Centre.