Marketers See Think Wonder
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The document discusses various topics related to the future of technology and media, including how the internet has made information more accessible, the merging of online and offline worlds, and how mobile devices and social media are changing communication. It also briefly touches on strategy, advertising, and the importance of learning from failures.
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The document discusses using stories and storytelling as a way to influence people and effect change. It covers three brain theory which suggests that the unconscious mind controls most behavior. It also discusses listening for stories, thinking with stories, and telling stories to communicate insights and wisdom in a contextual way rather than just presenting facts. The goal is to use stories to help people understand different perspectives and motivate change.
Influence Through Storytelling
Joyce Hostyn discusses how storytelling can be used to influence people and effect change. She outlines three aspects of story - listening, thinking, and telling. For listening, she recommends practicing empathy, seeking to understand others, and assuming good intentions. For thinking, she discusses how stories can be used to think through problems and perspectives. For telling, she emphasizes using emotional language and visual elements to craft stories that create experiences and evoke responses in others. The overall message is that stories are powerful ways to communicate and reframing issues, as people prefer stories over facts alone.
25 Things You Missed at SXSW 2015 by Gapingvoid
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
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Brand storytelling Masterclass - John Maduforo (Futuresoft)
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Fast isn't fast enough. (an e-book written and created in three hours)
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Marketers See Think Wonder
- 1. see think wonder
- 9. Future… …was!
- 10. Flattening world information access isn’t restricted anymore
- 11. The cast of mouth and ear has changed
- 12. wait and see?
- 13. by the way: the majority of Titanic victims were healthy
- 15. Who is the real star?
- 18. Online already left the bedrooms
- 19. Experience
- 20. Worlds merge
- 21. only a machine?
- 22. Success – a question of access
- 23. myspace is not your space!
- 24. Connection shift
- 25. Content is King? = Context is King!
- 26. Future mobile devices will become the better fingerprint
- 27. Word of Mouth…
- 29. If you don‘t have a strategy, any campaign can take you there
- 30. Media organisations have learned how to buy sausage and bread for the cheapest price,... ...they haven‘t learned how to create great tasting hot-dogs
- 32. Before you speak, make sure that what you say is better than silence
- 33. Remark: from near you will read “love”, from distance you will read “hate” (think about it)
- 34. Format or message minded?
- 35. Traditional advertising is buying time, new advertising is about creating time
- 37. Rethink
- 38. It won’t be easy
- 39. We live a life in beta
- 40. fail fast, learn fast, fix fast
- 42. thnx & thnk contact: martin@roundhead.de