A presentation on business and marketers condition . what is the problem and how to solve them

1. Marketers Flunk the Big Data
Test
Presented by Soumyadeep Sengupta

2. Insights

4. Only 11% data of all customers view.
Previous experience
Percent of intuition

5. 11%
80%
9%
Sales
Customer review
Experience
Intuition

6. In business Profit is
the main success
To gain success a
manager should
have some qualities
by which he got the
success and rest of
the others doesn’t
have that.

8. Comfort
In business each and every moment is vital
Any time the situation can change
A manager should have the power to stay focused ,in comfort and should
motivate others

9. Ambiguity

10. Ability to ask strategic questions

11. well-guided team
environment can protect
noise chasers from
themselves and can guide
their company by providing
right tools.
Apart from that

12. Insights relevant to a
manager in India

13. Problem
• most marketers doesn’t understand
data
• a small fraction (11% in this study) just
can’t get enough

14. Problem
• They don’t have the statistical aptitude
• Every time they see a blip on the
dashboard & adjust according to this.

15. Solution
 Have to appoint perfect
person for the that post
 Have to teach perfect content
that they can learn and
implement in the business
 Should implement New
technologies .

16. Thank You……….