The document outlines the rapid growth of Microsoft Azure, highlighting key developments since its launch in 2010, including an increase in market share and service offerings. It discusses observable trends such as the migration to cloud services, enhancements in platform capabilities, and the importance of security and compliance. The presentation emphasizes the competitive advantage of recognizing these trends for businesses looking to leverage Azure's evolving infrastructure and services.

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Market Trends in Microsoft Azure
Andriy Gnennyy
Senior Consultant, Delivery
June 13, 2017

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Agenda
1.MS Azure platform overview
2.A bit about a “trend” in general
3.More details about several trends
• History, reasons and market expectations
• Changes observed during last 7 years
• Observed trend and how to be prepared
4.Q&A

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Microsoft Azure - one of the most
rapidly growing cloud platforms

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MS Azure Platform
• GA since February 1, 2010.
• Launched as Windows Azure.
Included: Cloud Services, SQL
Azure and Storage.
• Rapidly grows during 7 years.
• 40+ regional data centers.
• Offers 120+ IaaS/PaaS/SaaS
services.
• The next “big thing” for
developers since .Net release.
• Resources are getting cheaper.
History & Facts
•Infrastructure as a Service (IaaS).
•Platform as a Service (PaaS).
•Offers SaaS solutions for
business.
•Way to achieve IT costs
optimization.
•Rapid development of global-
scale solutions.
•Supports cost effective migration
to cloud.
•The platform to ensure business
continuity.
Purpose
• Gartner, 2016: Microsoft is the
only vendor recognized as a
leader across Gartner’s Magic
Quadrants for IaaS, PaaS and
SaaS solutions for enterprise
cloud workloads.
• Market share 2016 - 20%,
market share 2017 - 34%.
• Holds leadership in geographic
coverage.
Recognition

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Trend (tendency) - a general
direction in which something is
developing or changing

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Trends
• For most people, a trend becomes visible after a while
• Market expectations and capabilities are the main drivers
• Tech. or science breakthrough can launch a new trend
• Changes in the people's mindset can launch a new trend
• The same conditions can eliminate a tendency
• Ability to recognize the new tendency is the competitive advantage!
Well known yet generic trend - “migration to cloud”.

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Let's find some trends...

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Windows Azure in 2010

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MS Azure in 2017

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MS Azure in 2017

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MS Azure in 2017
… and many other services.

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Trend: MS Azure offers more and
more PaaS services.
Faster than ever

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Let's find some trends...

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Azure SQL Database
Active geo-replication
•Up to 4 readable secondary
databases
•All service tiers & all regions
•Manual failover to new primary
node
•Auto-failover groups (in-preview)
•SLA is up to 99.99%

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Azure Cosmos DB
Turnkey global distribution
•Easy to follow data governance
and compliance restrictions
•Ready for multi-master setups
•Automatic or manual failover
•SLA is up to 99.99%

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Azure Storage
Read-access geo-redundant storage
•Failover to secondary region in
case of datacenter failure
•Read-only access to data in
secondary region
•SLA is up to 99.99%

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Azure Traffic Manager
• Routes clients to nearest service
endpoint
• Does not affect bandwidth
• Flexible endpoint monitoring
• Automatic or manual failover
• SLA is up to 99.99%

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Azure Traffic Manager
• Routes clients to nearest service
endpoint
• Does not affect bandwidth
• Flexible endpoint monitoring
• Automatic or manual failover
• SLA is up to 99.99%

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Trend: Fault-tolerance and low
latency at global scale. Typical for
modern Azure-based systems

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Let's find some trends...

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Typical Web applications in Azure, year 2010

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Modern setup, year 2017
• Years of usage & optimization in massive scale at Microsoft
• Up-to-date with support for .Net Core and Containers
• Reliable Service and Actor Lifecycle Management
• Stateless or Stateful, this is Your Choice
• Flexible Programmatic Model
• Health & Monitoring
• DevOps Tooling
• Auto-scaling

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One tool - multiple platforms
More to come soon
•Runtime extensions
•SDK extensions
•New platform support

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“Cluster on Steroids”
You can do it already, manually
Who knows, probably very soon it
will be available out of the box...

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Trend: MS Azure - Hyperscale
Platform for Microservices

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Let's find some trends...

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Windows Azure Security in 2010
Build your own solution with limited support from Windows Azure
•Authentication: Live ID, Account Keys,
SMAPI or Custom;
•Encryption in transit: SSL;
•No TDE for Databases;
•Developers familiar with .NET CSPs can
easily implement encryption, hashing,
and key management functionality for
stored or transmitted data;
•Microsoft provides information support
to achieve compliance.

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MS Azure Security in 2017
DIY is still an option, but now you have a choice
•Azure Active Directory
•Azure Key Vault
•Transparent Data Encryption in Azure
SQL Database
•Encryption at rest for Cosmos DB
•Multi-Factor Authentication
•Upcoming Storage Service Encryption
(SSE)

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API Management, App Service (API Apps, Mobile Apps,
and Web Apps), Application Gateway, Automation,
Azure Active Directory, Azure IoT Hub, Azure Resource
Manager, Backup, Batch, BizTalk Services, Cloud
Services, Data Catalog, Data Factory, Azure Cosmos
DB, Event Hubs, Express Route, HDInsight, Key Vault,
Load Balancer, Log Analytics (formerly Operational
Insights), Machine Learning, Media Services, Multi-
Factor Authentication, Notification Hub, Operational
Insights, Portal, Redis Cache, RemoteApp, Rights
Management Service, Scheduler, Service Bus, Service
Fabric, Site Recovery, SQL Database, SQL Data
Warehouse, Storage, Storage Premium, StorSimple,
Stream Analytics, Traffic Manager, Virtual Machines,
Virtual Network, and VPN Gateway
HIPAA and the HITECH Act
Microsoft services covered under the BAA have undergone audits conducted by
accredited independent auditors for the Microsoft ISO/IEC 27001 certification.

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Trend: Platform helps you to
achieve Security & Compliance
goals

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Q&A

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Thank you