Azure vs AWS: A Comparison of Cloud Platform Strategies
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Jacob Saunders is the CTO of 10th Magnitude, a leading Microsoft Azure partner. He has 20 years of experience in both consulting and client roles focusing on Microsoft technologies. As CTO, Jacob guides clients towards a holistic approach to cloud adoption, with a team that specializes in data center transformation, cloud applications, DevOps, analytics, and IoT. Prior to 10th Magnitude, Jacob held leadership roles at several consulting firms.
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Azure vs AWS: A Comparison of Cloud Platform Strategies
- 1. Microsoft Azure and Amazon Web Services a comparison… Name: Jacob Saunders Title: CTO Company: 10th Magnitude
- 2. As CTO for 10th Magnitude, one of the leading Microsoft Azure partners, Jacob guides clients towards a business-focused and holistic approach to cloud adoption. The team he leads specializes in data center transformation, cloud-scale application design, DevOps & CI/CD, analytics, and Internet of Things (IoT). Jacob has split his 20 year career between consulting and client-side roles, maintaining a focus on Microsoft technologies throughout. His technical background is in infrastructure management, application development, and business intelligence. Prior to 10th Magnitude, Jacob held technology leadership roles at Neudesic, Slalom Consulting, Rightpoint, and others. 10th Magnitude
- 5. The Microsoft Platform Strategy Public, Global, Shared DatacentersMicrosoft Azure Stack & Cloud Platform System Security& Management Public Cloud Platform Hybrid Operations Security& Management Hybrid Operations Software As a Service • Office 365 • Microsoft CRM • Dynamics AX • VS Online • Etc.
- 6. The Amazon Platform Strategy Public, Global, Shared Datacenters Security& Management Public Cloud Platform Operations
- 7. 2011 2012 2013 2014 2015
- 8. Microsoft leads in core technologies, IaaS, PaaS, Private and Public Clouds "Microsoft’s comprehensive hybrid story, which spans applications and platforms as well as infrastructure, is highly attractive to many companies, drawing them towards the cloud in general.” LYDIA LEONG, GARTNER What about Microsoft..? Public Cloud IaaS (May 2015) Cloud Storage (June 2015) Enterprise App PaaS (Jan 2014) Operational DBMS Systems (Oct 2015)X86 Server Virt (July 2015)
- 9. >90,000 New Azure customer subscriptions/month 1.5Trillion Messages per month processed by Azure IoT >500Million Users in Azure Active Directory 777Trillion Storage Transactions per day >1.5Million SQL Databases running on Azure >40% Revenue from Start-ups and ISVs Azure momentum
- 10. >80% of Fortune 500 use the Microsoft Cloud
- 12. Hyper scale Infrastructure is the enabler 27 Regions Worldwide, 22 online…huge capacity around the world…growing every year 100+ datacenters Top 3 networks in the world 2.5x AWS, 7x Google DC Regions G Series – Largest VM in World, 32 cores, 448GB Ram, SSD… Operational Announced/Not Operational Central US Iowa West US California East US Virginia US Gov Virginia North Central US Illinois US Gov Iowa South Central US Texas Brazil South Sao Paulo State West Europe Netherlands China North * Beijing China South * Shanghai Japan East Tokyo, Saitama Japan West Osaka India South Chennai East Asia Hong Kong SE Asia Singapore Australia South East Victoria Australia East New South Wales * Operated by 21Vianet India Central Pune Canada East Quebec City Canada Central Toronto India West Mumbai Germany North East Magdeburg Germany Central Frankfurt United Kingdom Regions North Europe Ireland East US 2 Virginia
- 13. Microsoft’s network is one of the two largest in the world (the other one is NOT Amazon’s)
- 16. Platform Services Infrastructure Services Web Apps Mobile Apps API Management API Apps Logic Apps Notification Hubs Content Delivery Network (CDN) Media Services BizTalk Services Hybrid Connections Service Bus Storage Queues Hybrid Operations Backup StorSimple Azure Site Recovery Import/Export SQL Database DocumentDB Redis Cache Azure Search Storage Tables Data Warehouse Azure AD Health Monitoring AD Privileged Identity Management Operational Analytics Cloud Services Batch RemoteApp Service Fabric Visual Studio App Insights Azure SDK VS Online Domain Services HDInsight Machine Learning Stream Analytics Data Factory Event Hubs Mobile Engagement Data Lake IoT Hub Data Catalog Security & Management Azure Active Directory Multi-Factor Authentication Automation Portal Key Vault Store/ Marketplace VM Image Gallery & VM Depot Azure AD B2C Scheduler The Azure Platform (October 2015)
- 17. The AWS Platform (October 2015)
- 18. What Matters..?
- 20. Azure Compliance The largest compliance portfolio in the industry HIPAA / HITECH FedRAMP JAB P-ATO FIPS 140-2 FERPA DISA Level 2 ITAR-readyCJIS21 CFR Part 11 IRS 1075 Section 508 VPAT ISO 27001 PCI DSS Level 1SOC 1 Type 2 SOC 2 Type 2 ISO 27018Cloud Controls Matrix Content Delivery and Security Association Shared Assessments European Union Model Clauses United Kingdom G-Cloud Singapore MTCS Level 3 Australian Signals Directorate Japan Financial Services China Multi Layer Protection Scheme China CCCPPF New Zealand GCIO China GB 18030 EU Safe Harbor ENISA IAF
- 21. Leadership in Transparency Independently verified Relentless on Security Your Privacy Matter Service Continuity You know ‘where’ data resides, ‘who’ can access it and ‘what’ we do with it DC Transparency Compliance with World Class Industry standards verified by 3rd parties Excellence in cutting edge security practices Encryption at Rest across various services Network Security Groups, Key Vault Privacy policy specific to Azure. ISO 27018 privacy standards No Data is used for Advertisement Contractual commitments Law enforcement request Financially backed SLAs across all GA Services Azure You know ‘where’ data resides, ‘who’ can access it and ‘what’ we do with it Don’t disclose DCs architecture details Compliance with World Class Industry standards verified by 3rd parties Excellence in cutting edge security practices Encryption at Rest & HSM Firewalls/Network ACLs Amazon.com Privacy policy Data can be used for Advertisement Limited contractual commitment Ask customers to absorb cost for Law enforcement requests notificatoons SLA is only available with EC2, EBS ,S3,CloudFront & RDS AWS
- 22. 23 On-Premise Datacenter Single-tenant SharePoint Deployment Windows Server w Hyper-V Microsoft Azure Replication Location App Gateway Team Sites for Business Microsoft Azure Active Directory
- 23. 24 Azure Hybrid Cloud Develop & Test Team On-Premise Datacenter Deploy Microsoft SQL Server Secure Channel (VPN or Express Route) Bare Metal Servers Windows Azure Pack / Stack Hyper-V Private Cloud Windows Server Active Directory Develop & Test on Virtual Machines
- 24. HYBRID STORAGE StorSimple + Azure Storage HYBRID DATABASE SQL Server 2016 StretchDB + Azure SQL DB HYBRID CONSISTENCY Azure Stack + Cloud Platform System HYBRID APP INTEGRATION Azure ServiceBus + BizTalk Services HYBRID IDENTITY Azure Active Directory HYBRID CLOUD MANAGEMENT Operations Management Suite + System Center HYBRID BACKUP + DR Azure Backup + Azure Site Recovery HYBRID CONNECTIVITY VPN + ExpressRoute
Editor's Notes
- Why this Slide: This is the Key Differentiator – no one else is going to help the customer in their own DC, has a world class public cloud which is also a SaaS platform and has killer SaaS apps as well – Customers want all this – we have it. Key Points: Start setting the stage for what is Azure – very high level – it’s IaaS AND PaaS on top of a global DC infra – but it’s just software We can/will bring this software stack on-prem to help the customer with their own DC challenges We have killer SaaS apps that help the customer stop doing things – like running email systems. Our Platform is a platform for SaaS – if the customer is an ISV – benefits are building higher value SaaS service and/or keeping the “old” model of selling into the Customer DC… Position the Competition – Old Guard on left (IBM, Oracle, HP), Cloud Platform Vendors (AWS, Google) on the right only, Salesforce in the middle (only) – MSFT does it all. Transition to NEXT Slide: Summary – our strategy is 100% aligned to your strategy – but don’t just take my word for it, let’s see what some key influencers have to say…
- Why this Slide: This is the Key Differentiator – no one else is going to help the customer in their own DC, has a world class public cloud which is also a SaaS platform and has killer SaaS apps as well – Customers want all this – we have it. Key Points: Start setting the stage for what is Azure – very high level – it’s IaaS AND PaaS on top of a global DC infra – but it’s just software We can/will bring this software stack on-prem to help the customer with their own DC challenges We have killer SaaS apps that help the customer stop doing things – like running email systems. Our Platform is a platform for SaaS – if the customer is an ISV – benefits are building higher value SaaS service and/or keeping the “old” model of selling into the Customer DC… Position the Competition – Old Guard on left (IBM, Oracle, HP), Cloud Platform Vendors (AWS, Google) on the right only, Salesforce in the middle (only) – MSFT does it all. Transition to NEXT Slide: Summary – our strategy is 100% aligned to your strategy – but don’t just take my word for it, let’s see what some key influencers have to say…
- Annual view since inception – Gartner Magic Quadrant last 4 years
- Why this Slide: Extra weight to tell the story of our unique strategy – IMPORTANT – you are not selling a product or even a platform – you are really selling a long term vision – and you have to sell this high up. Key Points: Don’t go into any detail here, don’t get drawn into any specific MQ MAIN POINT – MSFT continues to innovate – we are a true software and platform company and we have been doing this for 30 years (this is a dig at AWS mainly) We are persistent – we strive but don’t always succeed to be the leader (be humble, but land that we have long term horizons, we will be there, we don’t back away from hard problems) Transition to NEXT Slide: So let’s start understanding in more detail WHAT is Azure.
- Why this Slide: This is SUCH a big investment – it’s a game for only very few. It’s not new for us – we have been doing this for our own services and our consumer/web properties for 20+ years Key Points: Where are we – EVERYWHERE…! How big is this - $15+ B and counting – this is serious, we continue to bet big and you can count on us Talk about DC innovation – DC Efficiency and Gen 5 data centers. Scale – at this scale you do get efficiencies – the main one being POWER Remember our “strategy” – we will be in the major places, but not everywhere – we have Azure Stack/Hosters for that. Transition to NEXT Slide: This is the physical infrastructure that Azure sits on, now lets talk about Azure the PLATFORM
- Why this Slide: This is SUCH a big investment – it’s a game for only very few. It’s not new for us – we have been doing this for our own services and our consumer/web properties for 20+ years Key Points: Where are we – EVERYWHERE…! How big is this - $15+ B and counting – this is serious, we continue to bet big and you can count on us Talk about DC innovation – DC Efficiency and Gen 5 data centers. Scale – at this scale you do get efficiencies – the main one being POWER Remember our “strategy” – we will be in the major places, but not everywhere – we have Azure Stack/Hosters for that. Transition to NEXT Slide: This is the physical infrastructure that Azure sits on, now lets talk about Azure the PLATFORM
- Why this Slide: It shows we have a very broad platform. It about BOTH IaaS and PaaS, that these work together. It shows that we continue to lead in world class IT capabilities and that there’s really nothing missing. Key Points: We have already seen how the Azure Platform is IaaS + Pass – but I want you to understand that this is a huge number of capabilities – IT building blocks if you will. Every one of these blocks you provision anytime, self-service anywhere in the world 24x7. You pay for what you use, you can get more or less anytime and you can fully automate everything… DON’T spent too much time on this slide – you are going to DEMO (aren’t you!!!)… DON’T go through each block… Transition to NEXT Slide: Make the build go backwards to show JUST IaaS and then you will go to the demo to show it.
- http://searchaws.techtarget.com/news/4500248191/Amazon-transparency-report-fails-to-quell-AWS-concerns
- Build order is On-Premise, then Office 365, then Azure
- Placement of SharePoint virtual machines in cloud services This diagram builds on the previous diagrams by adding the SharePoint farm server roles in their respective cloud services. Two database virtual machines reside on one cloud service. The other cloud service includes two virtual machines for each of the following roles: front end servers, distributed cache servers, and back end servers. The following table provides configuration recommendations for these virtual machines in Azure. Use the recommendations in the following table as a starting point for designing your own environment—even for a dedicated domain where your Azure environment doesn’t communicate with your on-premises environment. Item: VM size in Azure Configuration: Small Operating system: Windows Server 2012 Active Directory role: AD DS domain controller designated as a global catalog server. This configuration reduces egress traffic across the VPN connection. In a multidomain environment with high rates of change (this is not common), configure domain controllers on premises not to sync with the global catalog servers in Azure, to reduce replication traffic. DNS role: Install and configure Windows DNS on the domain controllers. Data disks: Place the Windows Server AD DS database, logs, and SYSVOL on Azure data disks. Do not place these on the operating system disk or the temporary disks provided by Azure. IP addresses: Use dynamic addresses.
- Why this Slide: This is SUCH a big investment – it’s a game for only very few. It’s not new for us – we have been doing this for our own services and our consumer/web properties for 20+ years Key Points: Where are we – EVERYWHERE…! How big is this - $15+ B and counting – this is serious, we continue to bet big and you can count on us Talk about DC innovation – DC Efficiency and Gen 5 data centers. Scale – at this scale you do get efficiencies – the main one being POWER Remember our “strategy” – we will be in the major places, but not everywhere – we have Azure Stack/Hosters for that. Transition to NEXT Slide: This is the physical infrastructure that Azure sits on, now lets talk about Azure the PLATFORM
- Why this Slide: This is SUCH a big investment – it’s a game for only very few. It’s not new for us – we have been doing this for our own services and our consumer/web properties for 20+ years Key Points: Where are we – EVERYWHERE…! How big is this - $15+ B and counting – this is serious, we continue to bet big and you can count on us Talk about DC innovation – DC Efficiency and Gen 5 data centers. Scale – at this scale you do get efficiencies – the main one being POWER Remember our “strategy” – we will be in the major places, but not everywhere – we have Azure Stack/Hosters for that. Transition to NEXT Slide: This is the physical infrastructure that Azure sits on, now lets talk about Azure the PLATFORM