What do youthink is
the role of market in
our daily lives?
4.
Lesson
Objectives
Identify the
meaning ofa
market and the
different market
structures;
Demonstrate self-
confidence in
explaining the four
major types of
market structure
Compare the
different market
structures using
a graphic
organizer;
5.
Do you
know?
The marketstructure already
existed during the time when the
Philippines was colonized by the
Spaniards and as well as during
the trading of goods by our
neighboring country, China.
1.Perfect
competition
A. Sole sellerhas the full power
to set prices
2.Monopolistic
competition
B. Entry is difficult and huge
capital investment may be the
barrier to enter the industry
3. Oligopoly
C. Sellers offer close
substitutes to the end users
4. Monopoly
D. Homogeneous product is
offered by many and small sellers
Match the
following
market
structures
(SET A) with
their
characteristics
(SET B)
When a firmenters the market
world, it has to decide for the
ideal market structure in order
to stay longer in the industry.
Take note that, to assess the
business environments, is a big
help to remain competitive in
the market.
Business entities comprisealso an
economy. In the economy, firms
differ from one another on how to
allocate their resources to produce
the products and how to deliver
them to the consumers. They have
to plan how to meet the demands
of the consumers and participate in
the market.
12.
Market
Structures
It refers tothe competitive
environment in which buyers and
sellers operate.
According to “A Guide to Types of
Market Structures”, Market Structure
is a starting point for assessing
economic environments of firms
Market
It is asituation or diffused,
impersonal competition among
sellers who compete to sell
their goods and among buyers
who use their purchasing power
to acquire the available goods
in the market.
Pure (Perfect)
Competition
• Manybuyers and small sellers and no one
can affect the market
• Homogeneous product is offered by the
companies
• Free entry to and exit from the industry
• Market price and output are determined
by forces of demand and supply
Monopoly
• A singlefirm produces the entire available
products in an industry.
• Monopoly is a special case of imperfect
competition in which there is only one seller in
a market.
• The producer in this type of market structure is
called a monopolist. And the monopolist has a
great influence over pricing and output
decisions.
19.
Monopoly
• Ownership andcopyright is invested
• The grant of a government franchise to
a single firm
20.
Monopoly
Examples of thisare local or regional cable
operators, power companies, and water
utility firms that tend not to have
competition in their area due to prohibitive
costs of operation.
21.
Oligopoly
• Characterized by:
•A small number of large firms dominating
the market.
• Significant interdependence among these
firms, meaning, the actions of one firm
directly impact the others.
• Barriers to entry, making it difficult for new
firms to enter the market
22.
Oligopoly
Examples:
• Beer industry,with San Miguel Brewery and
Asia Brewery being the main players.
• Oil industry, with companies like Petron and
Shell holding significant market share.
• Telecommunications sector is also often
cited as an oligopoly, with Globe and
Smart(PLDT) being the major providers.
23.
Monopolistic
Competition
• There areenough sellers or producers and
that acts independently of the others. The
theory of the monopolistic competition is
applied to the analysis of differentiated
products. These products are those that
tend to be similar of nature and purpose
but are used differently.
• Many sellers are heterogenous
There are twospecial types of market
structures existing in modern economies
today. These are monopsony and
oligopsony. They are categorized as
special market structures since they are
not commonly found in many industries
nor economies.
26.
1. Monopsony- Characterizedby a single
buyer in the market. Example of this is
the government purchasing nuclear
weapons to a specific producer.
2. Oligopsony- There are only few buyers
of a particular product. Examples of such
are the transportation companies
(airlines, shipping lines, etc.).
What are thedifferent characteristics of the four (4)
market structures: Perfect Competition; Monopoly;
oligopoly; and monopolistic competition?
WORD HUNT
IDENTIFICATION
1. A situationof diffused, impersonal
competition among sellers who compete to
sell their goods and among buyers who
use their purchasing power to acquire the
available goods in the market.
#6 Identify the different market structures through a graphic organizer presented on the board.
Guided Questions:
1. what is a market structure?
2. what are the different market structures? Enumerate.
#7 From the choices in the 2nd column, identify what market structure it represents
#8 From the statements of the founder of Apple, would you agree that the
secret for being successful in the industry is to build the best thing (innovate the
product) and not more on the market structuring? As a customer and
entrepreneur, do you agree that market structures are important considerations
to be competitive in the market? You can at least answer these questions when
you appreciate more the concepts of the market and its structures.
#9 Business environment refers to all the internal and external factors that influence how a business operates.
#13 As students, we are familiar with the word competition. We are exposed to competition in school; spelling bees, quiz bees, and sports fest. On the television, we watch beautiful girls from all over the world compete for the Miss Universe of Miss World title. We see how the various teams of the PBA compete win the championship.