Market segmentation is a marketing strategy that categorizes consumers into specific groups for targeted marketing. The four main segmentation methods are demographics, geographics, behavioral, and psychographics, with each method focusing on different consumer characteristics. Effective market segmentation is crucial for the success of companies by allowing them to tailor their marketing efforts to specific audiences.

1. Market Segmentation
By-Isaac Smith

2. What Is Market Segmentation?
Marketing Segmentation is a way
in which to group consumers into
specific market segments which
can be targeted by a firm.

3. Market Segmentation Methods
Companies segment customers into
four main groups. These groups are
demographics, geographics, behavioral,
and psychographics.

4. Demographics
Age
Gender
Race
Income
Generation

5. Geographics
Country
City
Time Zone

6. Behavioral
Frequency of Use
Loyalty
Impulse Buyer

7. Psychographics
Lifestyle
Social Status
Values
Personality

8. Demographics Example
Kellogs cereal targets children ages 5-12
and their parents so that they can tap
into people most likely to buy their
product.

9. Geographics Example
Ugly Stick, a fishing pole brand may
target consumers near the great lakes.
This is because people near the lakes
are more likely to go fishing with an
Ugly Stick rod rather than those near no
lakes.

10. Behavioral Example
Dr Squatch, a male soap company,
would want to target people that have
heavy brand loyalty so their customers
keep coming back.

11. Psychographics
Gucci may target people that heavily
value luxury goods. People with a high
social status will be much more likely to
purchase Gucci Products.

12. Importance
In the end, market segmentation is
something that is essential for any
companies success