Over the last 50 years, audience consumption of media has changed drastically. People now have more choices and easier access to media through new technologies like the internet, smartphones, and hundreds of TV channels. Fifty years ago, people had to go to the cinema to watch films, only had a few TV channels to choose from, and could not easily contact others outside their homes. While these new technologies provide more options, they have also disrupted traditional media industries like newspapers, magazines, films and TV.

1. Media is becoming portable, I hardly ever read a newspaper or I use the internet for many different reasons.
low cost. Many platforms, and a magazine because I can access the Such as social networking, listening to music,
lot more choice. In black is my news and magazine articles on my researching topics and watching the latest
percentage of usage. In dark laptop via the internet or on my music videos. I use the internet a lot, it’s a
blue is usage 15 years ago, in phone via an app. This is damaging great way to find things out quickly and
dark green is the usage of 50 to the media industy of newspapers effectively. I like the internet for this reason
years ago. and magazines as if no one is buying solely, its an easy way to find information out
them they will go bankrupt because really quickly and effectively. I also think it’s a
people can now find this information great way to keep in touch with your friends
for free, and family over social networking sites,
however it does have its downsides with the
Internet fact that chartrooms used on the internet are
2% 30% 40% 30% 0% quite dangerous TV programmesable to
access films and
and also being
it damages
Newspaper/
Magazine
0% the film industry and the TV media.
I use my mobile phone I use the TV to watch films, TV
everyday most of the day. It TV programmes, to watch music
is the platform I use the most 40%0% 0% 12% 20% 15% videos and to find out the
in my life. I use my phone to Mobile
news. I use this very rarely as I
text, to ring people, to play phone normally use my laptop to
games, to listen to music, to watch films or catch up with
check my emails. I practically
use my phone for everything.
5%30% 30% my TV programmes. I think
1% 0% 0%
Film: cinema this is damaging to the TV
I like this way of using my and other marketing as using the
phone for everything Gaming Music internet you can access
because its small and 10% 20% 15% everything.
portable and I have it on me To watch films I occasionally go to the
all the time. Within the music industry I use CD’s, cinema. My usual way of watching films
I use gaming just to play fitness the radio-via my phone, and in the are usually on the TV on sky by recording
games on the wii. I only play car, I use the iPod on my phone them on the sky plus or wait until the film
these every now and again. Not where I store music and I also use the comes out on DVD and watch it through
very often. I like the fact that its music channels on my TV. I use this the DVD player. However, I usually use
there to play at my leisure everyday most of the day, mostly the internet to access films instead of
however I don’t like playing it all using my phone. I like music buying the DVD which again damages
the time. I also play games on altogether as it is useful to pass time the film industry because most people do
the internet and don’t use the and a good source of entertainment use this to watch films which will make
console very much anymore. for when your doing nothing. the film industry eventually go bust.

2. How has audience consumption of the media changed over the last 50 years?
In the past 50 years the consumption of media has changed massively. 50 years ago people looked at the media very
different to the people in this day in age. For example, If I was to want to watch a film, I would have the technology
using the internet to either watch the film online or download it to my laptop, or I would be able to go out and buy the
DVD of the film. 50 years ago if people wanted to see a film they would have to go to a cinema to see it as DVD’s and
the internet was not something access able in that time period. Also when we go to the cinema we can go and select
the film we want to see as there are usually about a dozen new films out. However, 50 years ago there would have only
been one film out in a cinema at a time. Therefore in this time period we have much more complex and easier ways as a
source of entertainment within the film industry.
Also 50 years ago if a person was out and needed to contact another person they would have to use a payphone in the
street to be able to speak to someone. If we wish to make a call whilst we are out today we have mobile phones which
are small and able to be carried around wherever you go. This mobile phone also allows us to text message someone if
they are unavailable so they can still get the message quickly. 50 years ago that would not have been a very effective
way to get hold of someone as they simply didn’t have the technology to do this.
When we are at home with nothing to do we think of nothing more but to switch on the TV and flick through many
different channels to watch things such as films, music channels, TV dramas, cooking channels, kids TV channels etc.
However, 50 years ago people wouldn’t have as much choice of TV channels we have today as they would only have 2
set channels on their TV. Also we have TV available to us all day everyday. 50 years ago the TV stations would have been
turned off at a certain time of night and would have been turned on at a certain time in the morning and was not
running the whole night through. Today we have stations that run programmes during the whole day and night.
These days there is a lot more choice in every media terms and it is defiantly more low cost. For example, the latest
technology these days are cheap to buy and aren’t overly expensive where as 50 years ago people would apply for
bank loans and work and save just for a TV.
Also people these days have moved on with their technology as they expect good quality now such as HD and 3D. 50
years ago people would have just started to be introduced to the world of moving pictures and the way things are
made within the films such as special effects. They used to be done with much more physical models and stop motion
photography and painted backdrops. Whereas nowadays we are able to use CGI to make it look more realistic and
more high definition. This is better because it is more believable and works better to view for the audience. This is why
Videos have now become unpopular because they were blurry and distorted and not very clear to watch whereas the
DVD’s and blue rays are more quality definition which also makes it better to watch for the viewer.