A series of quotes based on the principles shared in the book, “Marketing Undressed”.

1. 10 MARKETING
QUOTES
David Newberry

2. The following are a series of
quotes based on the principles
shared in the book,
“Marketing Undressed”

3. “Vision is to a company what
location is to buying a property,
there is location, location and
location.”
Vision – Brand - People

4. “A great vision is like a national
anthem, it has the power to pull
together, emotionally connect and
inspire great things.”
Vision – Brand - People

5. “Research is like motorway lights, it
can’t tell you where to go but it can
reduce the risk in how you get
there.”
Vision – Brand - People

6. “A brand is the intersection of vision,
corporate values and culture, as
perceived by the customer.”
Vision – Brand - People

7. “Great brands are reflections of
stories, from individual people like
you and me.”
Vision – Brand - People

8. “Don’t let your brand promise get
ahead of your customer
experience delivery.”
Vision – Brand - People

9. “Great marketing is being
perceived as the leader,
good marketing is being known
when you are the leader.”
Vision – Brand - People

10. “Brand promise has gone from a
product promise (function) to a
customer promise (experience)
and is now leading to a social
promise (influence).”
Vision – Brand - People

11. “There is only one way to build a
brand – and that is to start with
your employees, then your
customers and finally the
market.”
Vision – Brand - People

12. “Managers can help individuals
perform to the best of their ability,
but leaders create the right
environment for the entire team to
win.”
Vision – Brand - People

13. Thank You
Please download the free book here
Marketing Undressed
It is also available in iBooks
David Newberry is the founder of Market-In360 and can be contacted at
david@market-in360.com