When it comes to business, considering other countries’ culture and values are essential. How does one introduce a consumer product into a foreign market? Our group created marketing plan to do just that: Tide Detergent for successful introduction into Brazil. We first started with a detailed cultural analysis, such as living conditions, language, religion, and family values; and economic analysis, such as income, population, and infrastructure; to understand Brazil as a country. We then developed a competitive market analysis, including distribution channels, and product adaptation along with the preliminary marketing plan. This marketing plan explained in detail how we would introduce Tide in Brazil.
Group work in International Trade (March 2015):
PESTLE model should help us to evaluate the country Brazil in terms of its attractiveness as a trade partner country. My part: "Future Development" of Brazil (Slide p. 35)
In course of the presentation, you get familiar with Brazil's politics, its economical situation, social environment, legal issues and shortly with its external environment. The research was conducted in March 2015.
When it comes to business, considering other countries’ culture and values are essential. How does one introduce a consumer product into a foreign market? Our group created marketing plan to do just that: Tide Detergent for successful introduction into Brazil. We first started with a detailed cultural analysis, such as living conditions, language, religion, and family values; and economic analysis, such as income, population, and infrastructure; to understand Brazil as a country. We then developed a competitive market analysis, including distribution channels, and product adaptation along with the preliminary marketing plan. This marketing plan explained in detail how we would introduce Tide in Brazil.
Group work in International Trade (March 2015):
PESTLE model should help us to evaluate the country Brazil in terms of its attractiveness as a trade partner country. My part: "Future Development" of Brazil (Slide p. 35)
In course of the presentation, you get familiar with Brazil's politics, its economical situation, social environment, legal issues and shortly with its external environment. The research was conducted in March 2015.
Emerging Market Study – Top 3 for business in South America. This presentation gives a brief information about the top 3 emerging markets in South America.
An analysis of the Economic Growth experience of Fiji Islands since its independence in 1970. This presentation captures the key points in terms of ideas, resources and policies.
Emerging Market Study – Top 3 for business in South America. This presentation gives a brief information about the top 3 emerging markets in South America.
An analysis of the Economic Growth experience of Fiji Islands since its independence in 1970. This presentation captures the key points in terms of ideas, resources and policies.
Usage and behavioral habits of Brazilian internet users in social mediaElife Brasil
The aim of the study Usage and behavioral habits of Brazilian internet users in social media was to find out what are the habits of Brazilians when using the Internet and social media combined with other media.
In social networks, the following was analyzed: places and support for access, time of use, most used apps and the tendency of growth of some networks to the detriment of others, as well as their specific use.
The influence of social networks as a source of information for the purchase decision process was also analyzed.
Omnichannel Marketing: What it means and how to accomplish itParadyszPMDigital
Omnichannel has been buzzing for over a year and still hasn’t lost its ring. Yet, despite the fact that we are surrounded with omnichannel references every day, the concept still seems slightly out of reach. What really is omnichannel? How do we achieve it? What’s holding us back? What about our audiences?
Insights of Brazilian Luxury Market is a presentation of some characteristics of the Luxury Market in Brazil. Besides, it presents an explanation of the Fashion Luxury.
In the last part of the presentation, you can find an explanation about marketing and finance interface in luxury market, as well as an explanation about the main characteristics a CFO must have in order to work in a luxury company. Actually, it is the subject of my Phd thesis.
Converging the customer experience across channels has never been more important. In fact, in a recent Retail Systems Research (RSR) study, more retailers report that they operate online/e-Commerce channels (92%) compared to traditional stores (89%). And, 100% of retailers surveyed consider “a single brand identity across channels” as important.
In order to move forward on the road toward a successful omnichannel experience, retailers need to take a step back and consider their current strategies, as well as hardware and software capabilities.
In this upcoming webinar, Nikki Baird from RSR will share insights from the June 2012 survey titled: Omni-Channel 2012: Cross-Channel Comes Of Age. Some of the topics she will cover include:
The new rules of cross-channel retail
The value of cross-channel shoppers
The Digital-Physical connection
The role of Marketing in the strategy mix
NCR will join the discussion by outlining the steps toward cross-channel success, illuminated through real-world case studies. Once merchants commit to a compelling and consistent cross-channel experience, they must follow through with superior data analysis and promotion optimization, facilitated with best-in-class point of sale (POS) solutions. With all the proper components in place, retailers will improve loyalty and profits by delighting customers, no matter which channel they choose.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
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Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Electronic media and technological convergenceJoana Andrade
This essay has a proposal to evaluate the role of the electronic media within the history of a developing country such as Brazil, addressing its social, political and economic impact and considering the contemporary convergence of new media technologies.
New Paradigms Regarding the Portuguese Language and
the Lusophone Diasporas in the Unites States
Presented at LASA 2013, Latin American Studies Association conference
It is our vision that the Portuguese-speaking Diasporas must stop searching for differences to remain separated, and, instead, must be with eye open to identify all the common grounds they share, including cultural and linguistic identity, in order to push for common, similar public policies regarding the Portuguese language.
A Long Way To Go: Educators Perspectives of Multiculturalism and Racism in Al...CanadianCMF
Racism creates a ripple effect of exceedingly detrimental impacts to individuals, communities, and the collective wellbeing of any given geographical or social region as a whole. Though all who experience racism are subject its negative and harmful effects, children are especially vulnerable to the consequences. Racism exists in many forms, including racially or culturally-based prejudice, discrimination, bias, stereotyping, or violence. In order to gauge the level of racism that school-aged children experience in Alberta, as well as assess teacher preparedness with regards to teaching multiculturalism in classrooms, we conducted a research project and subsequent report outlining the issues. The report examines race relations in K-12 classrooms throughout urban and rural Alberta, and measures teacher knowledge and preparedness in the context of educating students on multiculturalism and racism.
From August 2017 to June 2018, teachers were contacted in person and online to complete an anonymous survey that answered various questions related to the research topic. Teachers were also given the opportunity to elaborate on their responses through comments on the online questionnaire, as well as through in person interviews. The researchers received 150 responses that were later used for the purposes of data analysis and to compose a research report that was released to the public on July 22, 2019. Another purpose of the research was for the foundation to examine if there is a need to develop a K-12 resource hub that teachers could utilize in order to teach multiculturalism, anti-racism, and inclusion to their classrooms in the future.
Within the results, half of respondents surveyed answered that students at their schools do engage in racism. This result is significant as it supports the idea that racism is still a considerable problem in Alberta that impacts children and youth, whose brains, personalities, and identities are still developing. Further research results are outlined in the report.
It is hoped that our research results will raise awareness about the magnitude of the issues discussed, and that further steps will be taken in order to address racism among school-aged children, including future research projects.