Brazil is becoming the fifth largest economy in the world and has the largest fleets of helicopters, private jets, and yacht consumers. The luxury market is concentrated in São Paulo and Rio de Janeiro, with over 4,600 millionaires living in those cities. International luxury brands have invested heavily in Brazil, opening over 100 new stores in recent years. The growing middle and upper classes are fashion-conscious consumers familiar with international luxury brands who drive demand for high-end goods.