2. Who is the course
• for?
CARE staff new to market engagement
and a value chain approach
• New CARE staff

3. Why take it?
• To better overcome poverty and
focus on women's empowerment
• To gain a certificate

4. Why did we make it?
• To promote a deeper understanding of market-based,
value chain programming
• To introduce a standardized process and tools for
conducting value chain analysis
• To develop scalable project designs
• To provide a set of tools and processes to effectively
address gender as a top line project objective
• To provide CARE staff with the foundation they need in
order to begin to build market-based principles into
their long-term programs

5. What does it cover?

6. Introduction to Value Chain
Development
In these first four modules, participants will learn about
the key principles that define market-based development.

7. Designing a Value Chain Project
In these ten modules, participants will learn about value chain
project design by working through an entire case in the context of
fictional country Pronesia.

8. Course Wrap-Up
This final section concludes the Value Chain Project Design
Course summarizing the key points covered.

9. How do I start?
• Step 1: Create a plan with your
supervisor
• Step 2: Go to careacademy.org

10. How long does it
take?
It varies:
• Section 1: 30-45 minutes on-screen
time + additional reading time
• Section 2: 3-4 hours on-screen time +
additional reading time
• Section 3: 5-10 minutes

11. How to Take the Course

12. Questions or Comments? Contact:
• Christian Pennotti cpennotti@care.org
• Rebecca Baggett rbaggett@care.org