This document outlines different options for marketing and launching products, including ethical sales promotion through doctors/health practitioners by prescription; over-the-counter sales through advertising or field staff; and sales through a franchisee network. It provides details on the benefits, precautions, and processes for each option. Ethical sales involve appointing channel partners and field staff to promote products through prescriptions. OTC sales through advertising allows for fast consumer awareness but requires budget planning, while using field staff alone is more economical but slower. A franchisee network shares marketing expenses but offers less company control and slower growth.

1. MARKEAZEE
MARKETING POLICY PATTERN

2. FOLLOWING ARE THE OPTIONS FOR
MARKETING / LAUNCHING OF YOUR
PRODUCTS. PLEASE SELECT THE
REQUIRED OPTION.
• ETHICAL SALES PROMOTION THROUGH DRs./VAIDS
/HAKIMS BY PRESCRIPTION.
• OTC SALES THROUGH ADVERTISMENT.
• OTC SALES THROUGH FIELD STAFF.
• SALES THROUGH FRANCHISEE NET WORK.

3. ETHICAL SALES.
• BY APPOINTING CHANNEL PARTNERS AND
FIELD STAFF.
• SALES PROMOTION THROUGH DRS./VAIDS
PRESCRIPTION.
• AREA WISE FIELD STAFF AND CHANNEL
PARTNERS WILL BE APPOINTED AND
MANAGED.
• SCHEMES / SAMPLES FOR DRS. REQUIRED.

4. ETHICAL SALES.
• BENEFITS:-
• SLOW BUT ECONOMICAL BRAND PROMOTION.
• PRECAUTIONS:-
• FUNDS REQUIRED FOR PHYSICIAN SAMPLES
DISTRIBUTION AND FIELD STAFF MANAGEMENT.
• PRODUCT RANGE / VARIETY IS MAINLY
CONSIDERED FOR ETHICAL SALES PROMOTION.

5. OTC SALES.
• OPTION 1:- THROUGH ADVERTISMENT IN :-
- PRINT MEDIA.
- ELCTRONIC MEDIA.
- HOARDINGS IN METRO,BUSES,CABS,STREETS.
FIELD STAFF AND CHANNEL PARTNERS ARE
APPOINTED AND MANAGED.
PRODUCT RANGE / VARIETY IS ALSO CONSIDERED
FOR OTC SALES PROMOTION.

6. OTC SALES (THROUGH)
(ADVERTISMENT).
• BENEFITS:-
• FAST AND EFFECTIVE CONSUMER AWARENESS.
• BRAND BUILDING AT HIGHER LEVEL.
• FASTER SALES AND BUSINESS DEVELOPMENT.
• SALES MONITERED BY COMPANY.

7. OTC SALES (THROUGH)
(ADVERTISMENT).
• PRECAUTIONS:-
• BUDGET WISE PLANNING WITH TIME PERIOD IS
REQUIRED.
• PRODUCTS SHOULD BE AVAILABLE IN MARKET.
• CONTACT NO. FROM WHERE STOCKS CAN BE
PROCURRED IS REQUIRED TO AVAIL
ADVERTISMENT BENEFITS.

8. OTC SALES.
• OPTION-2:-
• SALES PROMOTION THROUGH CHANNEL PARTNERS
AND FIELD STAFF WITHOUT ADVERTISMENT.
• BENEFITS:- ECONOMICAL IN STARTING.
• PRECAUTIONS:-
• SLOWER CONSUMER AWARENESS AND SALES.

9. OTC SALES (OPTION-2).
• APPOINTING HARD WORKING FIELD STAFF FROM
THE SAME FIELD WITH WORKING EXPERIENCE AND
CONTACTS IN MARKET.
• EFFICIENT REPORTING SYSTEM FOR MANAGEMENT
OF FIELD STAFF REQUIRED.

10. FRANCHISEE NET WORK.
• AREA WISE FRANCHISEE ARE APPOINTED.
• MARKETING IS DONE BY FRANCHISEE.
• 50% TO 60% DISCOUNT ON M.R.P. IS GIVEN.
• BENEFITS:- MARKETING EXPENSES ARE BORN BY
FRANCHISEE.
• MINIMUM FIELD STAFF REQUIRED.
• PRECAUTIONS:- SLOW SALES GROWTH.
• MORE DEPENDENCY ON FRANCHISEE.
• CUSTOMER BASE UNKNOWN TO COMPANY.

11. FOR FURTHER QUERIES PLEASE
CONTACT
M.NO- 8447882302
EMAIL:-
info.markease@gmail.com