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Mark Sage (AREA): Status of the AR in Enterprise Ecosystem and What Can We Do To Improve It
- 1. Augmented Reality for Enterprise Alliance AWE – May 2017 Contact - Mark Sage Email – mark@thearea.org Phone – +44 7866 688659 Twitter – @theAREAorg Visit www.thearea.org
- 4. 4 Enterprises Providers Non–commercial Howdoestheworldof AR looktoday?
- 5. 55 - Unable to find vendor- neutral information - Difficult to evaluate the tools available - Lack of confidence in implementing new technologies - Lack of insight and information to support ROI decisions What are the current problems? Enterprises…
- 6. 66 - Difficult to access customers with an awareness of AR terminology - Limited understanding of customer requirements - Lack of awareness of other opportunities within the AR sector What are the current problems? Providers…
- 7. 7 TheAREA’sAspiration Current Ecosystem Developing Ecosystem IdealEcosystem AREABuilding DefiningBestPractice DefiningStandards Irregular Developing Maturing
- 9. …a membership funded alliance, helping to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem The AREA is… 9
- 10. 1 0 …help Enterprises effectively implement Augmented Reality (AR) technology to create long term benefit Which can…
- 13. …how do you become a member of the AREA? Become a Member 13
- 15. Contact - Mark Sage Email – mark@thearea.org Phone – +44 7866 688659 Twitter – @theAREAorg Visit www.thearea.org 15 What Next ?
Editor's Notes
- Hello everyone, my name is Mark Sage and I’m the Executive Director of the AREA. The only global membership funded alliance, helping to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem. Its really exciting to be here at the AWE event, today I will talk about the current status of the Enterprise AR ecosystem and what the AREA and its members are doing to improve and increase its awareness
- We all know that companies, to survive in a global economy, need to operate at peak performance as competition is fierce. To survive, companies are looking to technology and business solutions to make a real, tangible difference and the use of Augmented Reality is one of many. There are a number of key business problems that can be successfully solved by using Augmented Reality and I’m sure you will hear many of them over the duration of this conference. I will outline a number of the generic benefits AR can improve performance by: Presenting only the latest, most relevant and contextual information and data when needed Helping to reduce resource costs by enabling experts to be at the disposal of the entire workforce Benefit from real time compliance by capturing, recording and certifying processes immediately
- To support the increase in performance, companies are looking to become more efficient. To do MORE with LESS resources. AR can also support this objective Lets look at some examples Reducing time and improving the efficiency of infrequent and complex tasks Preventing human error and miscalculation And lowering the impact of task interruption and errors
- The AR ecosystem is made up of a number of segments. Each are important and within the AREA we reflect what is happening in the ecosystem through our members. E.g. we have a number of Enterprise members (Bosch, Boeing, Newport News etc)
- So, there are benefits to be gained but still AR is not a “main stream” technology. There are still problems! Why is this? Well, the industry is still in its infancy, to use Gartner’s hype cycle model – AR is still in the trough of disillusionment By talking to the AREA ENTERPRISE members, one of the problems is there is NOT enough information for executives to make confident and informed investment decisions to use AR. Or at least to go beyond pilot / smaller projects
- From a AR provider prospective, its still difficult to find potential customers. At this stage customers have limited understanding of the benefits Which means a lot of education to be done by provider which leads to difficult, drawn out and long sales cycle
- So to summarise the situation, we are currently in (what I’m calling) an “irregular” ecosystem The irregular ecosystem characteristics include: There is uncertainty in the areas to invest Providers unable to find customers Technology readiness is unclear Best use cases still being defined Efficiencies difficult to achieve Developing ecosystem Clarity provided on best practice Best tools for purpose Language being shared Greatest efficiency impact Key business decision makers being involved Maturing ecosystem Working standards defined Economy of scale Mature solutions Innovation slows Small efficiencies gained
- So ultimately, for AR to be successful we need a work together to create a comprehensive Ecosystem There’s an African proverb often cited: “If you want to go quickly, go alone. If you want to go far, go together”
- So what is the AREA doing to help create / support a comprehensive ecosystem? Let explain who, what and why the AREA is needed Read slide Created for - innovative companies aspiring to invest in Augmented Reality (AR) technology Who need - a better understanding of the tools available, application possibilities, methods of implementation and return on investment And want - an opportunity to learn, co-innovate and build partnerships aspiring for the long term adoption of AR technology The AREA provides - a free and open exchange of good practice, lessons learned and technological insights
- Which ultimately will help…..
- Thought Leadership Information Portal - All the latest news, blog articles, thought leading content, events, uses cases and white papers regarding AR for the Enterprise from a neutral source – your one stop shop – being updated as we speak Thought Leadership Neutral Content – Access for members to the latest insight and content which can be used in discussion with potential customers, help develop strategies and create a competitive edge Networking & Marketplace Membership Community - Opportunity to meet other organisations involved in AR through virtual and face to face meetings Area and Industry Events- A listing of all the AREA and many of the industry events on a month by month basis as well as discounts and speaking opportunities Market place – in development – a tool for enterprises to search on business problems / use cases and will return technologies needed and AREA provider member services Research Member Defined Research Projects – Opportunity to propose research projects to further AR innovation and market understanding. Designed by the members and voted for by the members Educate Defining industry Best Practices – we are working with our members and other organisations like the DMDII (Digital Manufacturing and Design Innovation Institute) to create a set of Enterprise requirements to share / communicate across the ecosystem
- The AREA offers a range of membership classes All members Access to member only content Join speaker bureau / received discounts to events Participate in AREA committees Contribute to and benefit from AREA-directed research projects Contribute to all AREA activities List products and services in AR marketplace As a sponsor member Board seat and further leadership role Board and Committee voting rights Sponsor one non-commercial/academic member per year for first year of membership