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Mark Rolston's presentation at eComm 2008

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The document discusses the typical life cycle of a product from inspiration and conception to becoming established and facing evolution or disruption over time. It notes that products start with an idea, go through development of a new model, reach a point of being widely recognized and used, and eventually experience changes through evolution or collision with new alternatives.

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Mark Rolston Chief Creative O cer © 2007 frog design. Confidential Proprietary.
A RULE OF THUMB change is inevitable © 2007 frog design. Confidential Proprietary.
the life of a product (aka- “it”) © 2007 frog design. Confidential Proprietary.
In the beginning… © 2007 frog design. Confidential Proprietary.
Inspiration! © 2007 frog design. Confidential Proprietary.
“What is it?” © 2007 frog design. Confidential Proprietary.
a new model emerges © 2007 frog design. Confidential Proprietary.
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008

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Mark Rolston's presentation at eComm 2008

  • 1. Mark Rolston Chief Creative O cer © 2007 frog design. Confidential Proprietary.
  • 2. A RULE OF THUMB change is inevitable © 2007 frog design. Confidential Proprietary.
  • 3. the life of a product (aka- “it”) © 2007 frog design. Confidential Proprietary.
  • 4. In the beginning… © 2007 frog design. Confidential Proprietary.
  • 5. Inspiration! © 2007 frog design. Confidential Proprietary.
  • 6. “What is it?” © 2007 frog design. Confidential Proprietary.
  • 7. a new model emerges © 2007 frog design. Confidential Proprietary.