Mark earls main stage - 2013

•

1 like•430 views

Ray Poynter

Old is the new “New”

Marketing

The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:
Gold Sponsors
Silver Sponsors
Session Sponsors
Media Partner
Festival Supporters
• Q – Research Software
• CreaMetrix Research
• TapestryWorks
• Keen as Mustard
• CrowdLab
• L&E Research
• Schlesinger Associates
• Focus Forums
• eCGlobal Solutions
• Revelation

Old is the new “New”
Mark Earls
Author of HERD &
I’ll have what she’s having
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

5 abiding
MR truths
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

1. The answer is
not “in” the data
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

77Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

88Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage
47%

Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

2. More data doesn’t
mean BETTER data
...or BETTER
Insights
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

1
2
12Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

1
3
13
Sub-prime Data?
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

1
4
14
3. Be careful what you measure
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

116
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

1818
Patterns: what kind of thing...?
Independent Copying
short-tail distribution long-tail distribution
Few have a
very low share Many items in tail
with small share
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

1919Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

20
Beware the loyalty illusion
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

5. How you present
findings matters...
...A LOT
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

2
2
22Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

2
3
23Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

24
Copying
Experts
Copying
Peers
Guesswork
Considered
choice
A simple map
(rooted in data
patterns)
Few choices
Many choices
Adapted from Bentley Earls O’Brien
“I’ll have what she’s having”
MIT Press 2011
Space
between
Space within

25
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

2
6
26
Source: Tim Etchells
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

2
7
27
Amazeballs
is not enough
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

2
8
28Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

29 29Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

3
0
Q & A
Mark Earls
Author HERD &
I’ll Have What She’s
Having
Andrew Jeavons
Survey Analytics
Mark Earls, Author of HERD and I’ll Have What She’s Having, UK
Festival of NewMR 2013 - Main Stage

Every day millions of websites, blogs and social channels create unique content that’s worth sharing – but how do you consume and share the best, most valuable and relevant content with your audience? The answer is content curation. In this session Adam will discuss the “why” and “how” of curating content from reputable sources, and how sharing that information in a centralized place adds value and helps to position your brand as a trusted news source for your niche.

The Pitfalls of Working from Home and How to Avoid Them

Adam W. Warner

Working from home is more common than ever, especially for those of us helping to build a better web with WordPress. But working from home comes with unique challenges that aren’t found in a typical in-office setting. In this session, Adam will share his personal experiences working remotely for the past 5 years and how, through trial and error, he’s learned how to avoid the most common pitfalls and create a work/life balance. Spoiler alert: there are also two toddlers in this mix! Whether you’ve been yearning to break out of cubicle life or currently working from a home office, you’re sure to find some tips and tricks that will help you be productive and most of all happy with the “work from home” lifestyle.

Taking Research Forward

Tom De Ruyck

Market Research Today, Tomorrow and the Day after Tomorrow

InSites on Stage

Future trends in market research

Matthew Jorgenson

Do you know why your website needs a Privacy Policy?

Kiffanie Stahle

Did you know that a privacy policy is a legal requirement? In this week's In Session, I'm sharing: *the things you have on your website that make a Privacy Policy a requirement *the purpose behind a privacy policy *what you should include in your privacy policy *where it'll go on your website Plus, you'll get access to a Mad Libs template designed to help you get your privacy policy up in a jiffy! Read the show notes, grab the template, or watch a replay of the live broadcast here  https://theartistsjd.com/why-website-needs-privacy-policy/

October Virtual Screening WorkshopThe Biome

Mark earls main stage - 2012

Ray Poynter

Mark Earls’ 2011 book I’ll Have What She’s Having is a revolutionary new look into humanity’s social nature. In his presentation, he’ll be sharing the key ideas from his book, described in further detail below. Humans are, first and foremost, social creatures. And this, according to the authors of I’ll Have What She’s Having, shapes—and explains—most of our choices. We’re not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks. I’ll Have What She’s Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do. It is notoriously difficult to change behavior. For every “Yes We Can” political slogan, there are thousands of “Just Say No” buttons. I’ll Have What She’s Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.

Mark Earls' presentation from IPA Social Oct 2009

The_IPA

Mark earls main stage - 2011

Ray Poynter

Succesvol starten met je eigen Social Media Plan

De Hollandsche Meesters

Mark Earls - COPY, COPY, COPY

Ray Poynter

A Presentation About Community, By The Community

Neil Perkin

The State of AI in Insights and Research 2024: Results and Findings

Ray Poynter

This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study. The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data. Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data. And, hear about where AI and research might be in two year’s time. Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024. This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys. Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/ Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.

AI-powered interviewing: Best practices from Yasna

Ray Poynter

This presentation is Part 2 of 2. Join us as we explore how AI can be used to supercharge your qualitative research. Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

Artificial Intelligence and Qual: The Story So Far

Ray Poynter

This presentation is Part 1 of 2. Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research. Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

State of Research Insights in Q1, 2024 from NewMR

Ray Poynter

Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as: - How optimistic are insight professionals? - What are they most positive about? - What are their main worries? Ray will present the latest findings in the context of the two waves from 2023. Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events. We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem. In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis. Access the event recording via NewMR.org/Play-Again

Sudden Death of Beliefs

Ray Poynter

Presented by Daniel Fazekas, Bakomo Social. Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics. By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation, and access the recording, visit NewMR.org/Play-Again

Uncovering Consumers’ Hidden Narratives

Ray Poynter

While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again.

Narrative Exploration of New Categories at Mondelēz

Ray Poynter

As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions. This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including: - Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing - Quality & Fraud Trends; What is happening and what are the implications - Automating Research; What can we automate and what are the implications The recordings from this presentation can be found via NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join our panel of experts on NewMR as we explore: - Synthetic Data, what is it, and what are the issues and opportunities, what should we do next? - How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made? - What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps? Access the recording to this webinar via NewMR.org/Play-Again

The State of Insights – September 2023

Ray Poynter

Presented by Ray Poynter In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as: - What is really happening in insights with AI? - What is happening in the field of Synthetic Data? - What is happening with data quality? - What forces outside market research are shaping insights? - What are the key skills that people should be developing? - What plans should you be making for 2024? To access the presentation recording, visit NewMR.org/Play-Again

Research Thinking in the age of AI

Ray Poynter

Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals. Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers. The recording of this presentation can be access via NewMR.org/Play-Again.

How might AI impact Research and Insights over the next two years?

Ray Poynter

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

Ray Poynter

Presenter: Paul Watts, Director, Product Management at Forsta With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy. In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology. By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning. Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration. To access the recording of this presentation, visit NewMR.org/Play-Again

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Ray Poynter

A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples. Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research. The recording of this presentation can be access via NewMR.org/Play-Again.

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Ray Poynter

Presented by Karine Pepin. An enormous amount of time and resources are devoted to improving data quality in survey research. The quality of open-ended responses has become a critical factor for researchers in evaluating the validity of each participant. Reading through open-ended responses is a time-consuming task that has been difficult to automate. While most tools are capable of identifying obviously inappropriate responses such as gibberish and profanity, they generally lack the ability to effectively assess the quality of the content. With its ability to understand context and user-friendliness, Generative AI opens up opportunities for researchers to automate this laborious cleaning process. During this session, you will be presented with a practical use case demonstrating how GPT was utilized to efficiently clean open-ended responses on a large scale. Access the presentation recording via NewMR.org/Play-Again

Viewers also liked

I’ll Have What She’s Having by Mark Earls of Herd - Presented at the Insight ...

InsightInnovation

Mark Earls' presentation from IPA Social Oct 2009

The_IPA

Mark earls main stage - 2011

Ray Poynter

Succesvol starten met je eigen Social Media Plan

De Hollandsche Meesters

Mark Earls - COPY, COPY, COPY

Ray Poynter

A Presentation About Community, By The Community

Neil Perkin

Viewers also liked (6)

I’ll Have What She’s Having by Mark Earls of Herd - Presented at the Insight ...

Mark Earls' presentation from IPA Social Oct 2009

Mark earls main stage - 2011

Succesvol starten met je eigen Social Media Plan

Mark Earls - COPY, COPY, COPY

A Presentation About Community, By The Community

More from Ray Poynter

The State of AI in Insights and Research 2024: Results and Findings

Ray Poynter

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

AI-powered interviewing: Best practices from Yasna

Ray Poynter

Artificial Intelligence and Qual: The Story So Far

Ray Poynter

State of Research Insights in Q1, 2024 from NewMR

Ray Poynter

Sudden Death of Beliefs

Ray Poynter

Uncovering Consumers’ Hidden Narratives

Ray Poynter

Narrative Exploration of New Categories at Mondelēz

Ray Poynter

The Future in Focus

Ray Poynter

The Future in Focus

Ray Poynter

The State of Insights – September 2023

Ray Poynter

Research Thinking in the age of AI

Ray Poynter

How might AI impact Research and Insights over the next two years?

Ray Poynter

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

Ray Poynter

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Ray Poynter

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Ray Poynter

Exploring the future of verbatim coding with ChatGPT

Ray Poynter

Presented by Tim Brandwood and Damien Gouriet. Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years. In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process. They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it. The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process. Access the presentation recording via NewMR.org/Play-Again.

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

Ray Poynter

Presented by Phil Sutcliffe from Next Intelligence. Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the answers given are descriptive at best and uninformative or complete gibberish at worst. The advent of large language models (LLM's) and generative AI has brought great opportunity to change this. We now have the capability to use AI to probe within quantitative surveys. With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question. Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion. No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed. Access the presentation recording via NewMR.org/Play-Again

How AI / ChatGPT Drives Business Growth

Ray Poynter

Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight. In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars: – Hindsight: Learn to use established AI tools effectively – Insight: Understand AI’s impact on the insight industry – Foresight: Learn how to transform yourself and your company with AI Listen to the full presentation at NewMR.org/Play-Again

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Ray Poynter

MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight. The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars. Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing. Listen to the full presentation at NewMR.org/Play-Again.

More from Ray Poynter (20)

The State of AI in Insights and Research 2024: Results and Findings

ResearchWiseAI - an artificial intelligence driven research data analysis tool

AI-powered interviewing: Best practices from Yasna

Artificial Intelligence and Qual: The Story So Far

State of Research Insights in Q1, 2024 from NewMR

Sudden Death of Beliefs

Uncovering Consumers’ Hidden Narratives

Narrative Exploration of New Categories at Mondelēz

The Future in Focus

The State of Insights – September 2023

Research Thinking in the age of AI

How might AI impact Research and Insights over the next two years?

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Exploring the future of verbatim coding with ChatGPT

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

How AI / ChatGPT Drives Business Growth

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Recently uploaded

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

QuickBooks Sync Manager Repair Tool- What You Need to Know

markmargaret23

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Assignment 2 Task 1: Digital Marketing Course

klaudiadgmkt

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

What is digital marketing And why is it used?

125albina

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Top digital marketing institutein noida

aditisingh6607

The Good the Bad and The Ugly of Marketing Measurement

NapierPR

We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover: -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey -Why you should care about prospects that are in market -Measuring the unmeasurable

Phil Pallen PPT Biography and Interviews

travisomalana

Why People Fail in Network Marketing Business

Harish Kumar

Digital Marketing Training In Bangalore

Honey385968

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Digital Strategy Master Class - Andrew Rupert

QuickBooks Sync Manager Repair Tool- What You Need to Know

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

Assignment 2 Task 1: Digital Marketing Course

Digital Marketing Trends - Experts Insights on How

Email Marketing Master Class - Chris Ferris

What is digital marketing And why is it used?

How to Use AI to Write a High-Quality Article that Ranks

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Gokila digital marketing| consultant| Coimbatore

Top digital marketing institutein noida

The Good the Bad and The Ugly of Marketing Measurement

Phil Pallen PPT Biography and Interviews

Why People Fail in Network Marketing Business

Digital Marketing Training In Bangalore

Generative AI - Unleash Creative Opportunity - Peter Weltman

Mark earls main stage - 2013

1. The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to: Gold Sponsors Silver Sponsors Session Sponsors Media Partner Festival Supporters • Q – Research Software • CreaMetrix Research • TapestryWorks • Keen as Mustard • CrowdLab • L&E Research • Schlesinger Associates • Focus Forums • eCGlobal Solutions • Revelation

2. Old is the new “New” Mark Earls Author of HERD & I’ll have what she’s having Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

3. 3 3

4. 5 abiding MR truths

5. 5 abiding MR truths Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

6. 1. The answer is not “in” the data Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

7. 77Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

8. 88Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage 47%

9. Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

10. 2. More data doesn’t mean BETTER data ...or BETTER Insights Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

11. 1 1 11

12. 1 2 12Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

13. 1 3 13 Sub-prime Data? Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

14. 1 4 14 3. Be careful what you measure Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

15.

16. 116 Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

17. 17 4. How you see things does matter

18. 1818 Patterns: what kind of thing...? Independent Copying short-tail distribution long-tail distribution Few have a very low share Many items in tail with small share Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

19. 1919Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

20. 20 Beware the loyalty illusion Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

21. 5. How you present findings matters... ...A LOT Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

22. 2 2 22Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

23. 2 3 23Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

24. 24 Copying Experts Copying Peers Guesswork Considered choice A simple map (rooted in data patterns) Few choices Many choices Adapted from Bentley Earls O’Brien “I’ll have what she’s having” MIT Press 2011 Space between Space within

25. 25 Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

26. 2 6 26 Source: Tim Etchells Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

27. 2 7 27 Amazeballs is not enough Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

28. 2 8 28Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

29. 29 29Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

30. 3 0 Q & A Mark Earls Author HERD & I’ll Have What She’s Having Andrew Jeavons Survey Analytics Mark Earls, Author of HERD and I’ll Have What She’s Having, UK Festival of NewMR 2013 - Main Stage

Mark earls main stage - 2013

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (6)

More from Ray Poynter

More from Ray Poynter (20)

Recently uploaded

Recently uploaded (20)

Mark earls main stage - 2013