SlideShare a Scribd company logo
1 of 12
HERD @IPA Social London October 2009 Mark Earls
Source: Helbing.org
 
  i-Connect
All too human
Less independence Source: Bokardo.com
 
… & unpredictability
Disruption
 
 
Which changes everything

More Related Content

More from The_IPA

IPA Effectiveness Learnings: 2016 International Cases
IPA Effectiveness Learnings: 2016 International CasesIPA Effectiveness Learnings: 2016 International Cases
IPA Effectiveness Learnings: 2016 International CasesThe_IPA
 
Review of 2015 and the prospects for 2016
Review of 2015 and the prospects for 2016Review of 2015 and the prospects for 2016
Review of 2015 and the prospects for 2016The_IPA
 
The Future of the Client Agency Relationship - A presentation by Hall and Par...
The Future of the Client Agency Relationship - A presentation by Hall and Par...The Future of the Client Agency Relationship - A presentation by Hall and Par...
The Future of the Client Agency Relationship - A presentation by Hall and Par...The_IPA
 
Continuous Professional Development - Key to Commercial Success in Advertising
Continuous Professional Development - Key to Commercial Success in AdvertisingContinuous Professional Development - Key to Commercial Success in Advertising
Continuous Professional Development - Key to Commercial Success in AdvertisingThe_IPA
 
#IPASocialWorks Social Media Measurement Guides
#IPASocialWorks Social Media Measurement Guides#IPASocialWorks Social Media Measurement Guides
#IPASocialWorks Social Media Measurement GuidesThe_IPA
 
Ian Priest: Winning the war for talent
Ian Priest: Winning the war for talentIan Priest: Winning the war for talent
Ian Priest: Winning the war for talentThe_IPA
 
Sydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalistsSydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalistsThe_IPA
 
Dr Max Blumberg: Harnessing the power of human capital for the digital age
Dr Max Blumberg: Harnessing the power of human capital for the digital ageDr Max Blumberg: Harnessing the power of human capital for the digital age
Dr Max Blumberg: Harnessing the power of human capital for the digital ageThe_IPA
 
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...The_IPA
 
Engine Group UK CEO Debbie Klein on thinking outside the remuneration box
Engine Group UK CEO Debbie Klein on thinking outside the remuneration boxEngine Group UK CEO Debbie Klein on thinking outside the remuneration box
Engine Group UK CEO Debbie Klein on thinking outside the remuneration boxThe_IPA
 
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...The_IPA
 
IPA President Ian Priest strives for win-win performance in client/agency rel...
IPA President Ian Priest strives for win-win performance in client/agency rel...IPA President Ian Priest strives for win-win performance in client/agency rel...
IPA President Ian Priest strives for win-win performance in client/agency rel...The_IPA
 
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...The_IPA
 
Tim Williams on how North American agencies are transforming their approach t...
Tim Williams on how North American agencies are transforming their approach t...Tim Williams on how North American agencies are transforming their approach t...
Tim Williams on how North American agencies are transforming their approach t...The_IPA
 
Big Data and Analytics: The IBM Perspective
Big Data and Analytics: The IBM PerspectiveBig Data and Analytics: The IBM Perspective
Big Data and Analytics: The IBM PerspectiveThe_IPA
 
How media agencies solve the big data revolution
How media agencies solve the big data revolutionHow media agencies solve the big data revolution
How media agencies solve the big data revolutionThe_IPA
 
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversationVCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversationThe_IPA
 
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USAVictors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USAThe_IPA
 
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)The_IPA
 
Xaxis CEO Caspar Schlickum - Programmatic media buying
Xaxis CEO Caspar Schlickum - Programmatic media buyingXaxis CEO Caspar Schlickum - Programmatic media buying
Xaxis CEO Caspar Schlickum - Programmatic media buyingThe_IPA
 

More from The_IPA (20)

IPA Effectiveness Learnings: 2016 International Cases
IPA Effectiveness Learnings: 2016 International CasesIPA Effectiveness Learnings: 2016 International Cases
IPA Effectiveness Learnings: 2016 International Cases
 
Review of 2015 and the prospects for 2016
Review of 2015 and the prospects for 2016Review of 2015 and the prospects for 2016
Review of 2015 and the prospects for 2016
 
The Future of the Client Agency Relationship - A presentation by Hall and Par...
The Future of the Client Agency Relationship - A presentation by Hall and Par...The Future of the Client Agency Relationship - A presentation by Hall and Par...
The Future of the Client Agency Relationship - A presentation by Hall and Par...
 
Continuous Professional Development - Key to Commercial Success in Advertising
Continuous Professional Development - Key to Commercial Success in AdvertisingContinuous Professional Development - Key to Commercial Success in Advertising
Continuous Professional Development - Key to Commercial Success in Advertising
 
#IPASocialWorks Social Media Measurement Guides
#IPASocialWorks Social Media Measurement Guides#IPASocialWorks Social Media Measurement Guides
#IPASocialWorks Social Media Measurement Guides
 
Ian Priest: Winning the war for talent
Ian Priest: Winning the war for talentIan Priest: Winning the war for talent
Ian Priest: Winning the war for talent
 
Sydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalistsSydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalists
 
Dr Max Blumberg: Harnessing the power of human capital for the digital age
Dr Max Blumberg: Harnessing the power of human capital for the digital ageDr Max Blumberg: Harnessing the power of human capital for the digital age
Dr Max Blumberg: Harnessing the power of human capital for the digital age
 
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
 
Engine Group UK CEO Debbie Klein on thinking outside the remuneration box
Engine Group UK CEO Debbie Klein on thinking outside the remuneration boxEngine Group UK CEO Debbie Klein on thinking outside the remuneration box
Engine Group UK CEO Debbie Klein on thinking outside the remuneration box
 
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
 
IPA President Ian Priest strives for win-win performance in client/agency rel...
IPA President Ian Priest strives for win-win performance in client/agency rel...IPA President Ian Priest strives for win-win performance in client/agency rel...
IPA President Ian Priest strives for win-win performance in client/agency rel...
 
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
 
Tim Williams on how North American agencies are transforming their approach t...
Tim Williams on how North American agencies are transforming their approach t...Tim Williams on how North American agencies are transforming their approach t...
Tim Williams on how North American agencies are transforming their approach t...
 
Big Data and Analytics: The IBM Perspective
Big Data and Analytics: The IBM PerspectiveBig Data and Analytics: The IBM Perspective
Big Data and Analytics: The IBM Perspective
 
How media agencies solve the big data revolution
How media agencies solve the big data revolutionHow media agencies solve the big data revolution
How media agencies solve the big data revolution
 
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversationVCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
 
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USAVictors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
 
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
 
Xaxis CEO Caspar Schlickum - Programmatic media buying
Xaxis CEO Caspar Schlickum - Programmatic media buyingXaxis CEO Caspar Schlickum - Programmatic media buying
Xaxis CEO Caspar Schlickum - Programmatic media buying
 

Recently uploaded

RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCRsoniya singh
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 

Recently uploaded (20)

RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 

Mark Earls' presentation from IPA Social Oct 2009