This slideset is especially made for companies serving consumers. It is made to show you the biggest change in business since the start of stock markets. It shows you the force that will move us from: Growth to Contribution

1. Growth versus Contribution Changing the purpose of business Raimo van der Klein http://contributionmarketing.wordpress.com January 2007

3. People are Connected Email Blogs Instant Messaging Cellphones VOIP SMS

4. Connected people create their own connected markets Crowdsourcing Co creation Crafting User Generated Content Recommendations (V)Blogs Peer2Peer Comments

5. A new Democracy is forming..

6. Companies are isolated No Dialogue with customers Mass marketing Advertising agencies Not transparant(fear) Research companies

7. Stuck in an isolated input/output mechanism “ How do I get attention?” “ How do I differentiate from my competitor?” “ What is my ROI?” “ I am a moneymaking machine”

8. Focussed on growth and profit

9. Isolated Companies focus on own growth ( solitairy survival ) Connected People focus on contribution to the collective ( protecting the group )

10. Something has got to break..

13. The Dilemma Growth Contribution An isolated machine(Clock) Part of a machine( pendulum) Defines itself by what it is Defines itself by why it is Focussed on input/output Focussed on adding value I am a ... My part takes care of...

14. The Dilemma Growth Contribution More, more, more Enough is enough Selling Facilitate buying Seller Servant Constant inbalance Sustainable balanced market between reality and ambitions Do you want to sell? or have someone buy?* *Sharon Drew Morgan

15. The Dilemma Growth Contribution Broadcast the message Listen to the message Selling the idea Providing a solution Brand Reputation

16. The Dilemma Growth Contribution Closed Open

19. Process of Change Select a market What are your resources? What are your capabilities? What is easy to attain for you? Select a group of people you know You have access to them? You have details on them? You are them? Ask how you can contribute with your resources ..and start the dialogue

23. Power2thePeople