Marisa Okano is an independent consultant based in Los Angeles specializing in content creation, social media strategy, and brand management. She has extensive experience freelancing for media companies like DailyMail.com and Yahoo! as well as startups in the fashion, finance, and entertainment industries. Her background includes roles as a copywriter, editor, social media manager, and community leader where she created content, grew audiences, and pioneered best practices. She holds a BA in Communication from the University of Southern California.

1. marisa@marisaokano.com ❖ (310) 489-9763 ❖ Los Angeles, CA ❖ Portfolio: marisaokano.com
WORK EXPERIENCE
Independent Consultant 2016 — Present
Consulting for Multiple Clients Remote and On-Site
▪ Writing and researching multiple fashion and celebrity stories daily as a freelance U.S. Showbiz Reporter for
DailyMail.com, the #1 newspaper site in the world
▪ Created social media content (copy, static, video) and assisted with campaign research and analysis for Blue
Fever, a Techstars-funded company on a mission to improve the way young women think about themselves and
how the world sees them
▪ Pioneered social media and brand strategy for Nav.it, a personal finance mobile app for millennial women
▪ Wrote, proofread, and packaged copy and video content for Billboard Music Awards, KIA, and Troye Sivan
social channels
Yahoo! 2017 (6-month contract)
Content Writer & Editor Playa Vista, CA
▪ Wrote and researched numerous original content pieces for publishing daily in Movies, TV, Celebrity, Music, and
more verticals for Yahoo! / Oath
▪ Pioneered best practices on style and design for social-first content across global organization
▪ Elected to edit content pieces for the rest of the project team before publishing
Fandango and NBC via MXM (Accenture Interactive) 2016 — 2017
Copywriter & Community Manager Culver City, CA
▪ Created, curated and managed editorial calendar plus up to 30 written and visual content pieces daily for
Fandango and NBC social channels including memes, GIFs, ad/post copy, CTAs, and video content
▪ Reviewed user analytics every week and reported insights to client contacts
▪ Introduced new video content and grew Fandango Facebook's organic reach over 70% <3 months as a result
▪ Responded to posts and engaged followers for fan affinity and customer service purposes
Career Group Companies 2015 — 2016
Copywriter & Social Media Coordinator Century City, CA
▪ Initiated first social media strategies for a family of five nationwide recruitment agency brands
▪ Wrote and edited content for publication on company blogs, social media sites, and email newsletters
▪ Assisted the Marketing Manager in supervising Creative Coordinators on daily social media and blog post tasks,
including coaching feedback on writing and delegating assignments
▪ Managed 20 communities across five brands, including monthly editorial calendar development
Yahoo! 2013 — 2014
Editorial Associate & Social Media Intern Santa Monica, CA
▪ Pitched, edited, and wrote breaking news, celebrity interview features, live event reviews, and galleries for Ya-
hoo! Music, Movies, TV, and Celebrity pages
▪ Attended creative meetings to collaborate with section editors on brainstorming and project management
EDUCATION
University of Southern California May 2014
Communication B.A. | Cinematic Arts Minor Los Angeles, CA
SKILLS
▪ Mac OS X; Microsoft Office Suite; Google Suite; Wordpress; SEO fundamentals; HTML; copywriting; copy-
editing; social media management; CMS; Adobe Photoshop; Adobe Premiere Pro; HootSuite; Sprout Social;
Facebook; InDesign; Instagram; Twitter; Pinterest; TikTok; social media analytics; millennials; Gen Z