xxx

1. 5/28/2019 marisaokano.com Mail - [Test] 5 Instagram Video Tips That Will Drive You More Traffic
https://mail.google.com/mail/u/0?ik=be5732e86d&view=pt&search=all&permthid=thread-f%3A1634808287589441151&simpl=msg-f%3A1634808287589441151 1/5
5 Instagram Video Tips
That Will Drive You Some Serious Traffic
OH, HEY HUMAN.
It's time for our weekly newsletter.
It isn’t all stills and 15-second videos anymore. In a world where video
content is queen, Instagram is one of the shiniest thrones out there. The
platform’s autoplay feature allows each video to run on a simple scroll
past, making this content type a must for anyone who could use more
engagement and website traffic. And let’s be real—who doesn’t? Here are
some marketing ideas to steal for your next trip back to the drawing
board.
Marisa Okano <marisa@marisaokano.com>
[Test] 5 Instagram Video Tips That Will Drive You More Traffic
1 message
Creative Humans <hello@creativehumans.com> Tue, May 28, 2019 at 1:17 PM
Reply­To: us18­db3d462452­dd85f8e1db@inbound.mailchimp.com
To: "<< Test First Name >>" <marisa@marisaokano.com>

2. 5/28/2019 marisaokano.com Mail - [Test] 5 Instagram Video Tips That Will Drive You More Traffic
https://mail.google.com/mail/u/0?ik=be5732e86d&view=pt&search=all&permthid=thread-f%3A1634808287589441151&simpl=msg-f%3A1634808287589441151 2/5
_______________________________
GET HER DONE
Shoot a how-to video with a conversational tone
From making love to making moussaka, it’s no secret that the internet
can teach you how to do things right. Thanks to beauty gurus like James
Charles and instructional icons like Howcast, it’s hard to scroll without
stopping on a DIY-themed clip in 2019. And when you look at the
numbers, it’s easy to understand why.
According to Hubspot, 91% of smartphone users look to their devices to
learn new stuff. Just make sure your instructor-of-choice has an
approach that feels authentic—not robotic. “If you want to create a how-
to video ‘hosted’ by a real, live human, make sure they act like a human,”
Sophia Bernazzani of HubSpot says. Luckily we know a few good humans
who can show your host the ropes.
_______________________________
THE STORY SO FAR
Use Instagram Stories to take care of your KPIs
The magic of Instagram Stories is their ability to dissolve in just 24 hours.
If there’s any temporary information that can help you drive traffic—like
holiday sales, coupon codes or other exclusive treats—simply upload a
vibrant vertical video containing the information to your Story and watch
the cash roll in. Also, psst—we’ve got humans for that, too.
_______________________________
EFF IT, WE’LL DO IT LIVE!
Schedule a CTA-packed Instagram Live video
No need for an O’Reilly-style meltdown—Instagram Live is a simple feature
to profit from on the platform. As long as you remind your viewers to tune
in with a pre-post to the feed, their attention is yours for the taking (and in
real time)! How so? IG Live audiences crave an interactive experience so
it’s your chance to run wild when it comes to CTAs, or calls to action.

3. 5/28/2019 marisaokano.com Mail - [Test] 5 Instagram Video Tips That Will Drive You More Traffic
https://mail.google.com/mail/u/0?ik=be5732e86d&view=pt&search=all&permthid=thread-f%3A1634808287589441151&simpl=msg-f%3A1634808287589441151 3/5
Live Q&A sessions tend to work especially well. Try issuing a call for
questions before the session so you can hoard your audience’s email
addresses for the next MailChimp blast. Just remember to ask for their
go-ahead first. IG Live also works wonders for new product releases. “If
you’re able to pique people's curiosity, then they’ll likely start following
your profile so that they don’t miss when the product launches,” Stanley
Meytin of Social Media Today says.
_______________________________
DAY IN THE LIFE
Give followers a behind-the-scenes look at your work routine
Your Instagram followers are your fans. No, they don’t have any musty t-
shirts with your face on them stashed in a drawer somewhere, but they’re
still pretty darn fond of you. Give them what they want with a BTS look at
your company when the cameras are typically off. “People tend to buy
products from businesses they feel a connection with, and one of the best
ways to build such a connection is by offering insight into your company
via Instagram Stories,” Meytin adds. Do you bake killer cookies? Work
with a human to produce a quick mini-doc near the assembly line. High-
end fashion your thing? Ask a human to help you shoot your showroom
with ease.
_______________________________
ONE SWEET SPOT
Produce a quick commercial for Instagram use only
Commercials aren’t just for TV anymore. After all, social media is TV for
many these days (see: IG TV and Facebook Watch) so promotional spots
are pretty much expected from brands. Protip: Take advantage of this and
go all out on a 60-second video ad with a qualified human.
_______________________________
Written by: Marisa L. Okano

4. 5/28/2019 marisaokano.com Mail - [Test] 5 Instagram Video Tips That Will Drive You More Traffic
https://mail.google.com/mail/u/0?ik=be5732e86d&view=pt&search=all&permthid=thread-f%3A1634808287589441151&simpl=msg-f%3A1634808287589441151 4/5
Wanna see some great social video in action?
Check out this video from one of our talented social media
video directors below. It's a video shot for an emerging fashion brand.
Copyright © 2019 Creative Humans, All rights reserved.
You are receiving this email because you opted in via our website.
Our mailing address is:
LEARN MORE

5. 5/28/2019 marisaokano.com Mail - [Test] 5 Instagram Video Tips That Will Drive You More Traffic
https://mail.google.com/mail/u/0?ik=be5732e86d&view=pt&search=all&permthid=thread-f%3A1634808287589441151&simpl=msg-f%3A1634808287589441151 5/5
Creative Humans
30 5th Ave Apt 10H
New York, NY 10011­8813
Add us to your address book
Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.