- A Russian man owns a space suit company that started from humble beginnings and achieved success through innovative design. - The company gained fame for its innovative space suit designs and the owner showed off one of the suits to NASA. - The document discusses interviews with marketing students who analyzed various products and noticed unique details that made each product stand out. It discusses two students specifically - one who wants to open a restaurant and another who wants to start a fashion line. Both discussed challenges of standing out among competition.

1. Mariana Martinez
Professor Klinkowstein!
Selected Business Article:!
!
“The design firms
pioneering space suit
fashion”
!
http://www.bbc.co.uk/news/business-23947790!

2. Mariana Martinez
Mariana Martinez
Professor Klinkowstein!
Professor Klinkowstein
-Russian man owns space suit company
Humble beginnings challenge success
-Innovative design brings fame

3. Mariana Martinez
Professor Klinkowstein!
Mr. Southern shows off suit to NASA

4. Mariana Martinez
Professor Klinkowstein!
Personal
Ethnographic
Research
• Marke4ng
students
analyzed
products
• Each
student
wrote
down
par4cular
details
of
product
• They
no4ced
what
aspects
made
each
product
different

5. Mariana Martinez
Professor Klinkowstein!
• Jennifer
analyzed
restaurant
cup
• No4ced
how
font
adds
to
character
of
restaurant
• Neutral
colors
suggest
laid
back
environment

6. Mariana Martinez
Professor Klinkowstein!
Interview
With
Jennifer
Q:
Do
you
know
what
type
of
business
you
want
to
start?
A:
Yes,
I
want
to
open
my
own
restaurant
Q:
What
types
of
hardships
do
you
think
you
will
face
through
this
process?
A:
The
biggest
challenge
is
standing
out
from
the
crowd
and
being
different
from
all
the
other
restaurants

7. Mariana Martinez
Professor Klinkowstein!
Interview
With
Jennifer
cont.
Q:
How
do
you
plan
to
achieve
this?
A:
I’m
not
sure
yet,
I
know
that
every
detail
counts
and
I
hope
in
the
future
I
will
be
able
to
know
how
to
stand
out.

8. Mariana Martinez
Professor Klinkowstein!
• Arielle
connected
the
graphic
with
the
product
• Product
4es
history
with
quality
• Picture
makes
product
stand
out

9. Mariana Martinez
Professor Klinkowstein!
Interview
With
Arrielle
Q:
What
type
of
business
do
you
want
to
open?
A:
I
want
to
start
my
own
fashion
line
Q:
What
challenges
do
you
think
you
might
come
across?
A:
I
think
being
unique
from
other
fashion
lines,
and
geOng
my
name
out
there.

10. Mariana Martinez
Professor Klinkowstein!
Interview
With
Arrielle
Cont.
Q:
How
do
you
think
you
will
overcome
this
challenge?
A:
By
con4nuing
to
learn
more
about
design
and
thinking
of
what
types
of
clothing
people
want
most.

11. Mariana Martinez
Professor Klinkowstein!
Conclusion
1. The
people
interviewed
were
unsure
of
how
to
stand
out
among
other
businesses
2. A
challenge
with
entrepreneurship
is
being
unique
3.
One
way
to
over
come
this
is
by
reflec4ng
how
your
life
can
be
beWer
and
implemen4ng
that
problem
into
a
business

12. Mariana Martinez
Professor Klinkowstein!
Part
B

13. Mariana Martinez
Professor Klinkowstein!
Grid

14. Mariana Martinez
Professor Klinkowstein!
Irregular
Shapes

15. Mariana Martinez
Professor Klinkowstein!
Monochromes